Turner Classic Movies is entering into a sponsorship/strategic partnership with Disney, one that will include a sponsorship of the Great Movie Ride in Disney’s Hollywood Studios at Walt Disney World, as well Walt Disney Studios providing TCM with vintage movies and episodes of TV series like “Disneyland” and “Walt Disney’s Wonderful World of Color” for a periodic programming block on the channel called “Treasures From the Disney Vault.”
The first change under the sponsorship will debut in early 2015, with the films in the pre-show theater queue and finale of the Great Movie Ride receiving a refresh thanks to Turner Classic Movies. Additional changes have not yet been announced, beyond some new branding (see poster below) and TCM to “inject brand authority” into the attraction, whatever that means (also see below). TCM will also attempt to encouraging guests to explore the world of classic film once they leave Walt Disney World.
There are a ton more details about the partnership in this New York Times article, but since I don’t see value in regurgitating info press release style here, I’ve covered only the salient details above. You can read that article for more specifics. Instead, I want to offer commentary focusing on why I think this is a big deal.
Actually, at first blush, it may not seem important at all. Perhaps even bad, if you love the pre-show film and its infinite quotability, as I do. No changes to the substance of the attraction have been announced, so this really might end up being a non-story.
I think that’s a fairly cynical view, although I can understand why Disney fans might be cynical about anything good happening at Disney’s Hollywood Studios. I am not quite this cynical… (more…)