Dream It! Do It! Marty Sklar Book Review


Dream It! Do It! My Half Century Creating Disney’s Magic Kingdoms is Walt Disney Imagineer Marty Sklar’s long-awaited autobiography detailing his 50-some years working with Walt Disney, and being a part of every single Disney theme park that opened after Disneyland. His resume alone should make buying this book a no-brainer for most Disney fans, but this review will take a look at the book anyway just to see how Sklar did in telling his tales.

Right from the Introductions, one pulled from a 1991 piece by Ray Bradbury and another loving one from Richard Sherman containing an ode to Marty Sklar set to the tune of “Supercalifragilisticexpialidocious,” the reader knows they’re going to be in for a fun ride. Mr. Sklar’s book delivers on those expectations, and with each post-Walt chapter, the title becomes more engrossing.

Dream It! Do It! doesn’t start out this engrossing. The writing in the first 50 or so pages is a bit uneven. It’s interesting reading about Mr. Sklar’s upbringing and early years with Disney, and even the little anecdotes like his parents’ affinity for contests helps inform the reader more about what makes Marty tick. However, the topics bounce around, some without any resolution or explanation as to why they’re included. The issue partly seems to stem from Mr. Sklar’s juggling act of telling stories about both himself and Walt Disney in the early pages of the book. Obviously Walt Disney is going to bear some mentions in any autobiography from those with whom he worked, but some of Mr. Sklar’s anecdotes about Walt would seem more at home in a Walt Disney biography. I understand that the general public is probably much more interested in Walt Disney than Marty Sklar so this might help it sell, but Marty Sklar is very interesting man, too, as the subsequent chapters of the book demonstrate.

The Walt anecdotes are fun, to be sure, and they are frank. Walt’s anger over Henry Ford’s reaction to a pitch, among other stories, are presented without an attempt at carefully cultivating a certain image of Walt Disney. Fans are no doubt aware that authors of biographies on Disney artists Rolly Crump and Ward Kimball have elected to release their titles outside of The Walt Disney Company’s publishing arm to preclude Disney from having editorial control. Marty Sklar’s book is published by Disney Editions, and he seemed to hold nothing back. There are certain details about Walt the man, Imagineering, and the Company that I wouldn’t expect to find in Disney’s “official” version of its history. Mr. Sklar’s dislike of Dick Nunis is quite clear, and he makes no effort to sugarcoat that or his opinions of Paul Pressler or Peter Rummell. He also doesn’t hide his fondness for Dick Cook, Jeffrey Katzenberg, and Matt Ouimet, all of whom have been fired from or forced out of The Walt Disney Company. There’s certainly nothing scandalous or offensive in the book–just the types of stories that show Walt and the people who have run The Walt Disney Company as real people, instead of painting them as the “Patron Saints of Magic & Dreams.”

Once Mr. Sklar’s career with Disney starts to take off, the book does as well, and here is where the author really finds his groove. His early days at Disneyland begin this portion of the book, and while his Disneyland days are intriguing, it’s the chapter on the New York World’s Fair that really grabbed my attention. From that point on, I couldn’t put Dream It! Do It! down. The chapters on the initial design and construction of Walt Disney World and EPCOT Center are equally interesting, and I recognized a few of the stories in these sections from panels Mr. Sklar has done at various D23 events over the years. It’s great to see these finally memorialized in writing for a wider audience to enjoy, because some of these stories are great. 

From there, Mr. Sklar transitions to the international parks. Of particular interest to me was the chapter on Tokyo Disneyland. As Mr. Sklar points out, not much has been written on how this park came to fruition. While I would have loved for him to devote the remainder of the title to this one resort (spoiler alert: he didn’t), I did appreciate the chapter on it, which is more than I’ve been able to find elsewhere. Much more has been written on the tumultuous construction of EuroDisney, but Mr. Sklar still manages to bring something new to the table there, and speculates as to why the resort has had so many growing pains during its existence.

His look back at the Eisner years are equally interesting, and it’s here where he delves a bit into some of the dysfunctional relationships and power struggles that occurred during those years. It’s interesting to read his relatively balanced view on Eisner, who he seems to simultaneously admire and resent. Anyone who has read DisneyWar will want to purchase Mr. Sklar’s book for these chapters alone, as these chapters felt a bit like an alternate angle on DisneyWar, written from the perspective of someone who “had a seat at the table” during those years. 

Aside from the pacing and segues of the beginning of the book, my only other complaint about the book is that I think there were too many quotes. These weren’t really to the detriment of the book’s pacing or storytelling, but there were a few instances when Mr. Sklar began telling a story that involved colleagues who have already written their autobiographies, and he just punted the storytelling duties to long quotes from their version of the story. Why not tell his version of the story or expand upon what has been told by others? To be fair, in just as many cases Mr. Sklar wisely used quotes to fill gaps in stories worth telling but that he might not have been able to fully tell himself (such as with the Tokyo story and Frank Stanek). Which is which is probably a judgment call better left to the author than a Monday Morning QB, such as me. In any case, these complaints are minor at the end of the day.

At its best, an autobiography is only as interesting as its subject. Fortunately, Marty Sklar is a very interesting man. His story isn’t just interesting because he’s the only Disney Cast Member to have been involved with each Disney theme park opening prior to Shanghai Disneyland (here’s hoping he has a role in that, too), but because he’s an engaging, opinionated, and sometimes mischievous man. That shines through in Dream It! Do It!. It’s actually almost a bit unfortunate that he has had so many interesting experiences, as it means that he can’t devote significant time to each of the parks he helped bring to life.

Overall, this is definitely a title that every Disney fan should take the time to read. Its perspective on the Disney theme parks from conception to present is unique among the theme park canon, and his anecdotes make the book a page turner.

Your Thoughts…

Are you looking forward to reading Dream It! Do It! My Half Century Creating Disney’s Magic Kingdoms? Have you pre-ordered your copy? Share your thoughts in the comments!


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15 Responses to “Dream It! Do It! Marty Sklar Book Review”

  1. Kevin says:

    It looks interesting. I was frustrated that it’s not showing as available form my library, but then saw it wasn’t being released until next week. Thanks for the advanced review!

  2. Matt says:

    Thanks for the review! This just went from “might have to check it out eventually” to “I just pre-ordered it.”

  3. Travis says:

    I have it pre-ordered in Amazon as the paper copy–from your seeing it would you say that it would look just as good on an iPad? I am tempted to change out the books (paper for digital) and was wondering if there were lots of pics, etc. Thanks for the review–excited to see this book come out next week.

    • Tom Bricker says:

      The copy I reviewed was a pre-release advance copy, so I can’t say for sure how the final will look, but I strongly suspect it will look just fine on the iPad. It should be 99% text.

    • Jones says:

      This is a book that your children and grandchildren will probably want to read, so I strongly recommend the printed version (unless you believe that the ebook file will actually be usable in 10 or 15 years.. :-)

  4. Nate says:

    For anybody’s who’s interested, Marty’s going to be signing books in DHS on the 11th and 12th. I’ll be there!


    • Tom Bricker says:

      Ask him about Dick Nunis! ;)

    • TJ says:

      Any way to work out an arrangement to get a book signed for me??

      • Nate says:

        Hey man. I’m sorry I didn’t check back till just now (and the only reason I am is because I’m waiting on my wife while I wait for her to be ready for MNSSHP).

        Anyway, I’ll check back to this post tonight after we get back and I’ll see about hooking you up with a signed copy.

        Maybe you can set up a Yahoo e-mail address or something and I’ll e-mail you there. Sorry for the short notice.

  5. Mike Frith says:

    I worked under Marty’s leadership for 15 years in Glendale,CA. He was a dynamic leader, who had a vision and lead Walt Disney Imagineering brilliantly. Naturally, the book piqued my interest, because he mentioned my father in it. I made it a point to see him yesterday (9/11/13) at WDW, where he was signing books for WDI employees. The 15 minutes we shared alone, was time that I’ll never forget…..

  6. Dana says:

    I actually got to hear Marty speak last month in a small library in NJ- he was there early and actually sat down with me and signed every book I brought with me (I now have a signed copy of the Art of Disneyland, Imagineering and a few others- besides this book). I’m sad to say that I haven’t read it yet though :( – it’s still sitting on my living room end table ready to be read. It’s funny that you mention that the book is full of quotes because his presentation was more about him pressing play on his power point videos then him talking. However, his Q&A at the end was fascinating- for an older man he sure put on quite the presentation and I can’t wait to read the book!

    • Tom Bricker says:

      Pretty funny about pressing the button on the PowerPoint.

      Once he gets going–off script–he can be pretty engaging. It seems often (I’ve seen him speak at several D23 events) he starts out on a carefully written script, which is dull.

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