Previews & Soft Openings for Pandora: World of Avatar
Recently, the #1 question asked by readers has shifted from “when will Free Dining be announced?” to “will Avatar Land have soft openings on ____?” We probably brought this on ourselves, predicting that soft openings would occur for Pandora: World of Avatar before its official opening date of May 27, 2017. (We also have confirmed Annual Passholder previews in the ‘update’ section below.)
This really isn’t a bold prediction. Although recent history suggests otherwise, soft openings are an ordinary and necessary aspect of opening a theme park addition this large. I thought I’d post this as an indirect response to those questions, with some historical context based upon soft openings at Walt Disney World (and beyond) from the past decade or so. Please note that these dates are compiled based upon my research of ‘Disney news’ (my memory is not that much of a steel trap) and could be off by a day or two one way or the other.
Soft openings, also known as trial operations or technical rehearsals, are a chance for the parks to open an attraction unannounced prior to its official opening, to conduct test operations and Cast Member training in a more forgiving and low stress environment. Soft openings always draw (significantly) fewer crowds than official openings, and inform guests that the soft opening could be ended without warning at any time.
May 8, 2017 Update: It’s now looking like general public soft openings are unlikely. Cast Member previews have started, and no additional general public openings have occurred during these times. After Cast Member previews conclude on May 12, 2017, Annual Passholder previews start the following day and run until May 22, 2017.
These Annual Passholder previews required registration and are now full, so if you have not already signed up for a slot it’s too late to gain access. Following these AP previews, there will be a series of media days that will run until May 25, 2017. At that point, a one or two day preview before the land opens to the general public is possible, but it’s also possible that Disney will need to do clean-up from the media events and prepare for the big rush of people on May 27, 2017.
We’ll keep you posted should there be any further updates. So far, the feedback from Cast Members who have visited Pandora has been positive!
What follows now is the rest of our original post…
Let’s start with the bad news: attractions that didn’t have soft openings or had their original opening date pushed back. These include Soarin’ Around the World (due to its nature, an immediate switchover was possible), Frozen Ever After (delayed and opened with technical issues), Rivers of Light (more issues/delays than a single parenthetical can hold),
On the other hand, Toy Story Mania and Star Tours: The Adventures Continue had a little over a month of soft openings. Expedition Everest had over 2 months of soft openings. Although everyone would just like to forget that it ever opened, Stitch’s Great Escape also had over a month of soft openings.
New Fantasyland (for everything but Seven Dwarfs Mine Train, which opened in ‘phase 2’) soft openings began October 12, 2012, with the grand opening for the land being December 6, 2012. That’s nearly 2 months for 2 attractions, 2 restaurants, and gift shops. (Hmm…sound familiar?) Subsequently, Seven Dwarfs Mine Train had a soft opening on May 21, 2014 with an official opening May 28, 2014.
On a more global scale, Shanghai Disneyland could be instructive. Its grand opening was pushed back multiple times and there was a rush to complete work to make its grand opening last summer, but it still had over a month of soft openings. Additionally, and although it’s not Disney, Wizarding World of Harry Potter at Universal Studios Hollywood had roughly 2 months of soft openings last year; the complexity of that land looks on par with Pandora.
I think these last few examples are most instructive here. Pandora: World of Avatar is not merely a film that can be swapped out, or a retro-fit attraction utilizing the same ride system. This is a brand new land that not only features 2 new attractions and restaurants, but also a “living” environment about which its Cast Members will need to know.
In the case of Pandora: World of Avatar, I also think it bodes well that Disney set a precise opening date several months in advance. Particularly after the issues with Rivers of Light and Frozen Ever After, that likely means they are confident in the project being ready to be unveiled by that date, if not earlier.
Part of “ready to be unveiled” necessarily means soft openings. Disney is incredibly savvy, and they want positive buzz for the land once it officially opens. This means all elements of Pandora firing on all cylinders, wowing guests and media present to cover it. Given Pandora’s complexity, this requires soft openings.
Moreover, if last week’s media blitz was any indication, in which multiple ABC shows were allowed to take their hosts and crews inside Pandora’s attractions, much of this land is pretty close to being ready now. If Imagineering were racing against the clock to get things done with this being a highly-active construction site, those cameras wouldn’t have been allowed in Pandora.
Frankly, that level of media coverage so early makes me suspect that a lot of Pandora: World of Avatar is ready to go right now. It wouldn’t surprise me if there is an element or two–plus some finishing touches on the land itself–that is holding up the rest of the land from being ready to open earlier. That, or it’s all ready to go, but Disney determined the optimal time for opening was Memorial Day weekend.
My original prediction was Pandora opening for Earth Day as part of a rededication and relaunch of Disney’s Animal Kingdom. I could still that happening, but not in a splashy, public way. A more realistic scenario seems like having a private event internally for Cast Members, or perhaps a Disney Parks Blog meet-up with a ‘surprise’ visit to Pandora. It’s also possible nothing at all will happen, with Disney not wanting to draw attention away from the big grand opening.
Suffice to say, if you’re heading to Walt Disney World in late April, I think you have a modest chance of Pandora holding soft openings during your trip. Those chances go up considerably the first week of May. Soft openings by the week of May 7, 2017 seem highly likely. If Pandora is not having soft openings by the week of May 14, 2017, I’d be downright shocked.
I’m not prepared to give numerical odds because I don’t want irate emails if these predictions don’t pan out (let me be clear: I have no inside information and am only making educated guesses here). However, I will say that we booked a trip after the announcement of the Pandora opening date, and we booked it prior to the grand opening for the express purpose of seeing Pandora before things get crazy. So, I’m putting my money where my mouth is on these predictions. Given the complexity of what Walt Disney World is opening, they need at least 3 weeks of trial operations to ensure a smooth grand opening.
If you’re visiting closer to Memorial Day, I’d say your chances are very good. There is one caveat to that: media events. The week before grand opening is typically when Walt Disney World has its media day(s), and in the case of Pandora: World of Avatar, I’d expect a full court press on the media front. This could very well mean that Pandora is not open to guests at all that week before the grand opening. Prior to that, there’s also the possibility of Cast Member, Annual Passholder, and Disney Vacation Club previews that open the attractions on certain days only to those groups.
No matter when you’re visiting, one thing to keep in mind with soft openings is that they are sporadic and unannounced. You will not see wait times in the My Disney Experience app. You won’t see anything posted in Animal Kingdom (except maybe a small sign near Tiffins–maybe). If you ask a Cast Member at your hotel whether Pandora is open–even after it has been doing trial operations for a week–they will likely say no and give you the official date.
The goal of soft openings are to conduct test operations in a less-hectic setting, and that doesn’t occur if there’s a public announcement and everyone in Walt Disney World flocks to Pandora. However, the internet being the internet, soft openings are reported on (we will certainly update newsletter subscribers as soon as Pandora soft openings start) and people post about them to social media. The cat gets out of the bag, but still only to guests savvy-enough to keep themselves informed.
The sporadic nature of soft openings means that you cannot count on them to start at park opening and continue through to park closing. This is a test and adjust phase, and usually that means delayed opening times, at minimum. Some days, soft openings may not occur at all. Other times, the attractions might break down, and the soft opening will end prematurely.
Soft openings require guest patience and a flexible schedule. If you have your entire trip precisely scheduled and only have a 4-hour window in Animal Kingdom and cannot change that, you might miss soft openings. The tradeoff in (potentially) being able to experience something before the general public (and with far shorter lines) is being understanding when things break-down or don’t go exactly as planned. Resolving these problems ahead of the grand opening is one of the points of a soft opening in the first place, so you need to be prepared to roll with the punches.
Again, let me reiterate that these are only my predictions. I could be totally wrong. I don’t have any additional info beyond this, so please don’t email me your precise travel dates and expect some stunning revelation in response. No matter when you’re going during a potential soft opening phase for Pandora, I would not bank on experiencing it. There could always be issues that prevent you from being able to experience the new land, and it’s better to have this be a pleasant surprise than a firm expectation followed by a disappointment. Hope that provides some of the bases for our prediction concerning Pandora: World of Avatar soft openings at Walt Disney World–if you have any predictions of your own, or any other ‘evidence’ that might help when soft openings will occur, please share in the comments!
We are driving to WDW all the way from WI, but a little to early for the opening. We will be there May 6-13. We have AK scheduled for May 11. I am crossing my fingers that there will be some sort of surprise preview for the general public, but not holding my breath. Oher wise it will be a few years before we can save up for another WDW vacation and see it.
On the subject of soft openings, one of my favorite Disney “magic moments”, was the year Fantasy Land opened. We were just strolling by the entrance there on our last day, and it was roped off. We asked the young cast member what was going on and he explained it was a soft opening for Annual Passholders only, and we could come back in a few days. And then, in my best begging voice I explained we were getting on a plane in a few hours and would not be back for one year. And so he took pity on us and let us in. We got to explore the area and were one of the few people who got to go on Aerial’s ride, drink a LeFou’s Brew, and I bought a set of beauty and the beast dessert plates. It was one of those, oh how lucky are we times, that we still talk about!
We got the email but said no reservations were found! Now it seems like it’s full.
I got the email at 12:02, saw it about 12:30 and reserved a spot. I was given 4 days, and chose Monday as we work full time. Already planned a trip for May 6-8, so going just to Pandora 2 weeks later. Likely will go to Universal on Sunday
Didn’t receive an AP email, but tried your link. Unfortunately, event was full by the time I found your post.
The moment I got the email I clicked on the link and there was a 2 minute wait time. There is only a select number of spots and the emails went out to everyone, but it depends on who reserves fast enough.
*a lot of people
I got the email but it showed as sold out already.
The link did not work for me, and I never got the email. The link now says it is full. So they only invited a subset of the passholders? That does not seem fair to me at all.
I don’t think it was an invitation-only event . I never did get an invitation from Disney, but I had heard that the preview was being moved from April to May. So I did a quick search this morning to see if the dates had been set and I realized that I was able to go in an make a reservation right then. From what I can tell, anyone who is a current AP holder would have been able to reserve a spot. But they were limited, so not everyone was able to secure one…
I get the email link, and it’s sold out already???? Only two days offered???? Was it a preview event invite, or just a notification? Beginning to really hate Disney.
I am an annual passholder, but I have not received an email yet regarding the preview however, I have tried the link twice and it worked both times for me! Love the blog!
I appreciate your blog and insights very much. Since there are AP previews through May 22nd, and a media event on the 24th, do you suppose that there is any possibility of a soft opening on the 23rd, 25th and/or 26th? I have FPs for the 27th & 29th, but my daughter’s only shot at this will be the 23rd.
I clicked on a link when I did a google search for the preview info…worked like a charm. I still haven’t received an invitation email from Disney, but I did get my confirmation email from them immediately once I registered. Thanks for all of the great updates!
Very frustrating. Will be there an entire week, May 13-21, but not able to preview it because we are not AP’s. I know I’m not “entitled” to anything. Just frustrating.
I’m there then too 🙁
Darn it! I am have an AP & seem to never time my visits to align with exclusive previews like this. I am there 5/2-7. Tell me, Tom, how would I learn about a soft opening happening whilst I am there? Just ask a CM? I’ve never been fortunate enough to visit when there could be a soft opening so am not in the know on that.
Thanks for all your hard work on making sure your readers are well informed. I know how frequently things change when it comes to the parks, so it is a herculean effort for sure. I so appreciate it!
Kelly- when I was there before the new Fantasyland opened, I asked a CM standing near the area if it was open. We were able to eat at BOG and ride Under the Sea with no lines. I would ask frequently when you are at AK just in case. On the other hand, I was also there for the 24 hr day the weekend before 7 Dwarfs opened. Asked the CM at Peter Pan if it would be running that day and she said “no”. But it was. So keep asking!
Tom, do you know any other information on DVC Member previews? My family has scheduled a trip during that time, and if we need to sign up for a slot, I want to make sure I do as soon as I can.
Just signed my wife and I up for May 13 at 6 pm. Its my wife’s birthday weekend so this will be a nice surprise for her. Super excited!
Now that they are allowing pass holders to book times to see it early, does that mean the soft opening will not be available to regular guests?
Awwww man! The cast member previews May 8-12 are for certain? May 8 is our one Animal Kingdom day for my upcoming trip. I guess it’s worth walking by there to check anyway…
Unfortunately, we’re in the same boat on the Na’vi River. Was really looking forward to a possible soft opening on May 8th but from Tom’s note that seems unlikely now.
I haven’t experience a ride or area during a soft opening but it must be fantastic. If I had the time I’d definitely try to make it down to FL during one of those weeks to see if I’m lucky. Thanks for all the work you do in trying to predict these dates at all. I can’t wait for the official opening, it’s May 27th correct?
I’m going to be there 28th april until 11th May, fingers crossed. I really just want to experience the land and would not be disapointed if i didn’t get to go on the rides. Unfortunatly, as i’m from the UK i won’t be returning again for a couple of years 🙁