Disney’s Cake Bake Shop Opening Date & Details
The Cake Bake Shop by Gwendolyn Rogers is a new table service restaurant at Walt Disney World that’s opening soon. The venue replaces ESPN Club at the BoardWalk within walking distance of EPCOT, and will offer sit-down dining and a bakery. This post shares the latest details, including current construction photos. (Updated October 24, 2024.)
We originally published this right after Labor Day, and questioned whether the Cake Bake Shop could open in 2024 after being delayed by a full year. We joked that there was a construction worker (singular) building the venue, and that maybe it would open before Villains Land at Magic Kingdom debuts in 2030.
In actuality, I actually saw as many as three (3!!!) construction workers simultaneously on-site at the Cake Bake Shop over the course of my Labor Day stay at the BoardWalk. Not only that, but I observed visible progress taking shape as I took breaks from the 2024 EPCOT Food & Wine Festival to check out the project. From that, it was pretty clear work on the Cake Bake Shop had been accelerated after moving at an absolutely glacial pace for the last year-plus.
The latest update is that the Cake Bake Shop is NOW (soft) OPEN as of October 24, 2024!
The restaurant has been doing limited testing and trial operations for invited guests, Cast Members and various VIPs over the course of the last week–and had its walls down before that for the last couple of weeks. So we knew its debut sometime this month was inevitable. Well, that day has arrived.
The bakery side of The Cake Bake Shop quietly opened its doors and greeted guests bright and early this morning. The table service restaurant will open for dinner service at 4 p.m. on Thursday, October 24.
Starting on Friday, October 25, the restaurant side of the Cake Bake Shop will open at 7 a.m. for breakfast, which will be served until 11 a.m. Immediately thereafter, lunch and dinner will be served from 11 a.m. until 11 p.m. The bakery side will be open daily from 7 a.m. until 11 p.m.
The Cake Bake Shop is currently only accepting walk-ups. Expect it to regularly reach capacity over this coming weekend as it works through long lines of bloggers, vloggers, influencers, and Floridian fans who have to be “first.” Given the high menu prices, it’ll be interesting to see what organic demand looks like among regular Walt Disney World guests once the artificial initial rush is over.
Reservations for the grand opening and beyond will be available in the My Disney Experience app and via DisneyWorld.com at some point in the near future.
It’s worth noting that Walt Disney World still has yet to announce an official opening date for the Cake Bake Shop. They also have not published the official menus online, possibly because the ones posted outside the restaurant keep changing and have yet to be finalized? It does seem like guest feedback and fan response are influencing prices…so perhaps this soft opening will be longer than normal, allowing the Cake Bake Shop to assess demand before finalizing price points.
We’ll keep you posted–for now, what follows is the original article, preserved for posterity…
Now that construction has concluded on Blue Ribbon Corn Dog, the other colossal construction project at BoardWalk, resources have been reallocated to expedite the Cake Bake Shop. If it only took like a year to repurpose a waterside kiosk, they should be able to finish the conversion this restaurant by 2030–piece of cake!
In terms of basic background for those who haven’t been following this multi-year saga, the Cake Bake Shop by Gwendolyn Rogers is a new table service restaurant at Walt Disney World that actually should open in 2024. (For real this time.) It’ll offer sit-down dining and a bakery, replacing ESPN Club at the BoardWalk.
The Cake Bake Shop Restaurant will feature both savory and dessert menus, along with afternoon tea service, in a whimsical atmosphere that complements the magic of the idyllic charm of Disney’s BoardWalk Inn that guests know and love. This new concept will serve up storybook sweet treats and dreamy desserts, as The Cake Bake Shop by Gwendolyn Rogers makes a “seaside splash” at Disney’s BoardWalk.
(Throughout this post are construction photos I took during the first week of September.)
In addition to construction progress, we have a new development on the Cake Bake Shop, which filed another new permit to begin work on installing the restaurant’s kitchen within the last couple of weeks. This is one of several construction permits that’ve been served up in order to basically rebuild ESPN Club over the course of the last couple years.
The construction permit for the kitchen lists Johnson Lancaster and Associates, Inc. as the contractor. This is, unsurprisingly, a top-rated food service contractor renowned for its expertise in the field of commercial kitchen design, construction, and renovation. The company caters to a broad spectrum of clients which comprises restaurant owners, fast food chains, and catering businesses across the United States. They’ve done business in the past with both Universal and Walt Disney World.
I don’t know how long a commercial kitchen normally takes to install, but it probably doesn’t matter since nothing is normal about the Cake Bake Shop. Even assuming a normal industrial kitchen could be completed in a few weeks, it could take a few months or a year on this project. When the Cake Bake Shop announced they’d open in a year, I think they meant a dog year.
Earlier this year, the Cake Bake Shop started hiring. I expressed shock at that development at the time, as it suggested (based on standard lead times for other Walt Disney World restaurants) that the Cake Bake Shop would be open by June. Obviously, that did not happen or you wouldn’t be reading this post.
At the time, I pegged the opening sometime between October 2024 and Spring 2025 based on progress up until that point and the assumption it’d continue at a similar pace. I cannot overstate just how slowly work has progressed. It’s going to end up taking about the same amount of time to reimagine ESPN Club into Cake Bake Shop as it did to build EPCOT Center!
The Cake Bake Shop by Gwendolyn Rogers was previously slated to open last year, before updating its official website to early 2024, then just 2024. Now simply says that it’s “Coming Soon.”
Joking aside, between the latest developments with hiring and permits, paired with my observations of construction progress, I’m now a lot more comfortable predicting that Cake Bake Shop actually will open in 2024.
I still think the early end of the range is sometime in October. With that being a month away and work still being done to the exterior, it seems like a safe bet that the restaurant won’t open this month. Even sometime in October (meaning anytime between Walt Disney World’s anniversary and Halloween) would be a fairly aggressive timeframe for a project that has been anything but aggressive.
The later range of that “sometime in 2024” prediction would obviously be New Year’s Eve, which is the last day of the calendar year. Given everything we’ve seen (or not) in the last two years with this construction project, that’s the best bet. Well actually, the real best bet is probably the opening slipping into 2025.
However, even as someone who has turned the Cake Bake Shop into a punchline, I’m much more bullish. It appears every effort will be made to get it done by October and convention/group events season; still, my precise prediction is that the Cake Bake Shop opens before mid-November 2024.
The reasons for my newfound confidence in the opening timeline are twofold. First, there’s stupidity. I haven’t learned my lesson with this project and am foolishly thinking this time will be different.
Second, I spent an inordinate amount of time watching work over the last week, and it really is moving in an expeditious manner. In fact, this is the fastest I’ve ever seen construction happen on this project. It now looks like it’s being built by sloths instead of snails!
It’s not fast fast, like Epic Universe, but it’s a pace not seen before with the Cake Bake Shop.
It seems like there’s a new sense of urgency, and with that, I’d hazard a guess that there’s also a strong desire to get this restaurant open during the peak quarter of the year. (Keep in mind that this is a third party project–meaning that they dictate the construction schedule, but also that they’ve been paying rent to Disney this whole time. That can’t be cheap!)
I guess we shall see what happens, but that’s my prediction: that Cake Bake Shop opens between October and December 2024, with the most likely target right in the middle of that range, in mid-November. Of course anything is possible, but I really don’t think it’ll get delayed again into 2025.
For those who haven’t followed this project closely, the Cake Bake Shop construction has somehow moved even slower than CommuniCore Hall in EPCOT. It’s impressive, in its own sort of sad way.
In the Cake Bake Shop’s “defense” (sort of), this has been way more than a simple conversion. The structure of the former ESPN Club was been taken down to the studs, and the cupola atop the building was entirely rebuilt. Even though it’ll end up looking fairly similar to what it replaced, a lot of work was put into transforming and remaking the venu.
Still, that doesn’t fully explain the lethargic pace of work. Were this a normal project in normal times, it would’ve opened last year. But it wasn’t. It’s my understanding that there were multiple issues getting it finished. The big one was labor shortages for construction projects in Central Florida.
Another was the necessary prerequisite of completing a new 31,200-square-foot commercial bakery in Osceola County. The offsite bakery is critical to supporting the Cake Bake Shop, and is the only way to produce the volume of baked goods necessary for the restaurant while ensures quality. The BoardWalk restaurant kitchen will focus solely on the savory menu items.
The Cake Bake Shop is best known for its colossal 3-layer cakes, each of which takes up to six hours to complete because they’re all hand-stacked, hand-decorated and hand-cut. The Cake Bake Shop sells 12 varieties each day. Due to the number of cakes, anticipated volume of the BoardWalk location, and labor-intensive nature of the desserts, the commercial bakery was necessary. It’s our understanding that they first focused resources on the commercial bakery, and now attention has been redirected to the BoardWalk restaurant.
Honestly, hearing about that colossal commercial bakery gives me a bit of pause and makes me fear that the Cake Bake Shop has overextended. That story immediately reminded me of Ample Hills, which took on a tremendous debt load to build a colossal manufacturing space that was way bigger than needed. That dragged down their entire business, and led to the closure of the BoardWalk location–and eventual bankruptcy.
Hopefully the only parallel here is the location at BoardWalk. From everything we’ve heard, the Cake Bake Shop’s current restaurants in Indianapolis are money-printing machines, and it seems like this will be a smash success. But at the same time, just because the products are pricey doesn’t mean the business is profitable. Especially if there’s a tremendous debt load from taking 2+ years to build a restaurant and commercial bakery.
In any case, hopefully construction continues at the current clip and the Cake Bake Shop opens in Fall 2024. We can’t wait to eat here!
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YOUR THOUGHTS
What’s your predicted opening date/month/year for the Cake Bake Shop by Gwendolyn Rogers? Am I crazy to think it could open as early as next month…or in 2024, at all? Excited for this new bakery and restaurant or will you miss ESPN Club? Do you agree or disagree with our assessment? Other thoughts or concerns? Any questions we can help you answer? Hearing your feedback–even when you disagree with us–is both interesting to us and helpful to other readers, so please share your thoughts below in the comments!
Heard secondhand from someone who left, they are already treating their employees atrociously like Teresa said. Lots of out of pocket costs to them. Scheduling is all over the place and they are making having a second job impossible because of poor communication. Extremely dysfunctional. And they’re making the employees sign non-compete agreements for minimum wage! We’ll see what happens on October 10 when they open.
After speaking with several individuals who were hired back in May, I don’t have very high hopes for this location. They are already not treating their employees very well, with requiring employees to pay for their own uniforms. And still have not given them a start date. Too many red flags.
Wow 3 workers that is progress lol
Crossing fingers for a November or very Early December opening!!!
I do have one more question. Does the promise of this restaurant opening mean that the Grand Floridian Tea Room will not?
They never reopened and I heard they never will. That space at the grand. Floridian is being used for private functions but mostly sits empty. I personally don’t understand it. It’s a perfect location for a room and there’s more than enough to go around at Walt Disney World. Why could they not keep the grand Floridian for a special feeling and also have a tea room bake shop at the boardwalk these are two separate locations with two different themes. I am happy to see something that serves or draws in a lunch crowd at the Disney Boardwalk, which is all but lacking for any offerings, including a nice cocktail before 4 PM.
This article about it is accurate, but it was a tedious read. But the opening date has changed numerous times so to answer his question I don’t perceive it before Thanksgiving.
I am not familiar with this franchise. Besides beautiful cakes and dessert, is this restaurant famous for the decor and overall experience?
I remember first time going to the ESPN Club at WDW was in 1996? The food was great and The atmosphere was awesome I was sorry to see that it closed and the ESPN Zones also. I too cannot believe that it is taken this long for the cake bake shop to open but then WDW is known for a MOUSE. get it we’re planning on coming to Walt Disney world in April of 2025 so hopefully it’s open by then we can only hope.
I was SO looking forward to trying this restaurant when it was first announced. But at this point, honestly…I’m finding it difficult to remember why I cared so much.
I don’t share people’s concern that this will be so expensive it scares off customers. This seems like the sort of place you go for the overall experience and setting as much as for the food, and that kind of thing definitely has demand among WDW guests (see: the pricing of literally any character meal).
I also can see this being *huge* as a “treat yo’self” outing for the childless Disney Adult demographic taking girls’ trips. Especially with the very Instagram/TikTok friendly interior of the existing locations.
Tom, do you have any information on the status of a replacement for the Big River restaurant/pub on the Boardwalk? During my visits, Big River was a great place to stop after a day at EPCOT and was busy. You could get a late night dinner there as well.
Please, please, please – Open by December! I’ve been planning on having our annual Christmas Girlfriend Tea there. I volunteered last year to host as I was sure the Cake Bake Shop would be open by this Christmas. Boy, I was wrong!! Now, you are giving me hope. I haven’t heard how their afternoon tea is but hopefully it is as good as their cakes. Fingers crossed that we get to have this dining experience.
DO NOT UNDERSTAND WHY THEY CLOSED THE ESPN CLUB. It was busy every time we went. It’s was one of the few restaurants geared towards adults at WDW. And to replace it with a cake shop? Don’t care if they do serve food. Won’t be going, and in 12 years(or sooner) Disney will change it again.
They probably figured a sports bar in Disney Springs would do even better business without the parking restrictions and local bus line. Doing good business on busy football weekends is easy, but being able to do more business on slow basketball and/or baseball evenings adds to the bottom line.
At this point, any non-fancy table service restaurant on the Disney Dining Plan will be more than welcome on Crescent Lake. (If it really opens shortly after the fiscal new year in October, I’m claiming Disney Company Budget “Cuts” Mathmagic.)
I have stayed at the Boardwalk Inn in January 2023 and January 2024 – and maybe earlier. Each time I’ve watched the construction walls and wondered when Cake Bale Shop will actually open. I’ll be back in May, and would be very happy if it is actually open!
Gee if only there wasn’t an alternative….
Oh wait! There was! Garden View Tea Room at the GF! For the love of God reopen that! Our kids have been to the Cake Bake in Indianapolis and loved it. I think same idea in Disney is a little ambitious if they had to build a 30K square foot off site facility. We’ll see
Having been to the Carmel location a few times, it seems that most of the Cake Bake Shop’s clientele are not locals having a nice dinner out but people who want a special setting for an event, and “trenders” who want the Instagram photos with all the bling. There’s going to be no shortage of either at Disney World and the commercial bakery on site ensures that even if the restaurant doesn’t produce the hoped for profit, they’ll sell a fair amount of merchandise and food to go. As long as the delays didn’t cost them too much, this will be a huge money making machine.
I think this analysis is spot-on. Well, except for maybe the merchandise part…are a lot of people really buying souvenirs from the Cake Bake Shop? (I truly do not know–no opinion on that.)
I compared this to Space 220 a couple comments ago, overlooking the much more obvious analogue: Gideon’s Bakehouse. Walt Disney World regulars and locals complain about the prices, but that spot is still doing gangbuster business!
Hi Tom, yes, much to my surprise, the Carmel store has a decent sized merchandise selection: the swan cups they use for serving drinks; more swan related candle holders, centerpieces, etc, edible glitter and other kitchen related items. They’ll probably release some serving ware with “Disney exclusive” labels.
My daughter and I recently ate at Cake Bake in Carmel. We were impressed and hope to dine here when at WDW. Definitely a “magical” place for kids and families and a great fit, we think. Although Grand Floridian would have worked well too!
What used to be in the board walk in the location where cake bake shop will be?
What restaurant or attraction is no longer there? We usually spend our first night at Disney on the board walk.
ESPN Club
As someone who never heard of Gwendolyn Rogers before this shop was announced, how are they going to differentiate themselves from the other established locations at the Boardwalk/Yacht and Beach Club? I’ve looked at the prices and even at Disney that seems high. As someone who went to business school for her BS, I’m really wondering if this endeavor is just too much. Too many times companies overextend themselves and can’t sustain it.
I don’t really think there is any direct competition around Crescent Lake. Flying Fish and Yachtsman are both fine dining, whereas this isn’t. Cape May is really its own thing. The other restaurants are all more ho-hum, even if they’re good and/or reasonably priced. The closest ‘competition’ that I can think of is Beaches & Cream, but even that has a very different type of appeal.
I dunno, I could be way off-base, but I think all of the concerns about the Cake Bake Shop not making any sense or being a hard sell given price points are misguided. I feel like we just went down this road with pricing at Space 220 (obviously an imperfect comparison) and now it’s the most popular restaurant at Walt Disney World. Never underestimate the willingness of tourists to shell out big bucks for novel cuisine and experiences.
https://asterix.fandom.com/wiki/Asterix_and_Cleopatra
If you want an hilarious read about construction work, I recommend the excellent « Astérix and Cleopatra » comic book – it should explain a lot about the Cake Bake Shop !
Sacred crocodiles? Already sounds like this is set in Florida–just swap them out for gator!
Now I’m trying to figure out which Disney executives are Cleopatra, Edifis, and Caesar…
I read the article synopsis, and got a very good laugh. Asterix should be more thoroughly promoted around the world. I watched some videos last December about Asterix-land in France. Would love to visit it some day!
Parc Astérix is actually older than Disneyland Paris ; it has evolved a lot in recent years – they used to have dolphin shows – now they have diving performances which is pretty cool.
They are geared towards teens and young adults with many thrill rides but are a good visit for the whole family, especially if you are familiar with the comic books – which are always a fun read.
Other parks in France – I mean worth visiting in my opinion, are Puy du Fou which got many awards and praise over the years, Futuroscope and right in Paris the oldest one : Jardin dˋacclimatation which is a must do in my opinion.
I am looking forward to trying this restaurant. Reading your article, I am concerned that they have taken on too much debt. They need to be careful with their pricing. There is only so much people are willing to pay for this type of food, even if the food is outstanding. The Boardwalk location will not have the same draw as the parks, or even Disney Springs. We love Flying Fish, but because it takes extra effort for us to visit, we typically only eat here once a year (and we are locals and eat out at least 3-4 times per week).
I’d agree that it’ll be difficult for locals to dine here often, but that probably isn’t the target demo.
Keep in mind that this is steps away from the International Gateway at EPCOT, a short walk from both the park and the Skyliner station that services thousands of hotel rooms. In my view, BoardWalk has a ton of untapped potential and could have way more foot traffic. This could be precisely the kind of draw with tourists that makes that happen. I think they’ll be able to get away with sky-high prices–in fact, that’s probably baked into the business model to make this concept viable in the first place.
I’m not sure how long it took to build the one in Carmel, Indiana, but it is a beautiful place and the cakes are scrupulous! I live 10 minutes from the original Cake Bake. Hoping this opens soon so everyone can judge for themselves. It is a pricey piece of cake but really could be ate over two snack times!
SCRUMPTIOUS!!!! Auto correct always thinks it knows exactly what you want to say!
We also used to live 10 minutes away from that location–up by Keystone at the Crossing.
Sadly, that was before the Cake Bake Shop opened. Actually, probably a good thing–not sure our waistlines or wallets needed that easy of access to delicious cake! 😉