Disney World Raises Prices on Annual Passes, Parking, Memory Maker & More!
Walt Disney World has increased prices for all tiers of Annual Passes and for regular tickets at the water parks, as well as parking at the theme parks and its PhotoPass packages. This post offers details and our commentary about all of these changes, the amount of cost jumps, motivations, and more.
This is the first notable price increase of the year on admission at Walt Disney World. They normally happen in early February or mid-October, so it’s not particularly surprising that one happened after the holiday weekend. In fact, that’s why we’ve been advising readers to purchase tickets and Annual Passes in advance to lock-in current prices in Price Increases Likely Soon for Late 2023 & 2024 at Walt Disney World & Disneyland.
With the date-based pricing scheme, it’s sometimes difficult to ascertain whether regular park admission has increased. But to the best of our knowledge and what we’re seeing, the good news is that prices on single and multi-day tickets, as well as the Park Hopper option all have remained unchanged!
If this remains the case and ticket prices don’t increase through the remainder of the year, it’ll be relatively unprecedented. In fact, price increases don’t always happen “only” once per year. As we’ve previously discussed, Walt Disney World actually raised ticket prices twice last year.
The first increase price increase last year occurred in mid-February and the second happened on December 8. That was actually a bit of a weird one, as Walt Disney World made structural changes and removed reservations for single-day tickets and gave three weeks’ notice before implementing the changes. But it was also effectively a price increase for most dates.
Exactly this has happened before, with Walt Disney World having raised prices twice annually on a few occasions in the last decade. That’s why we’ve been advising readers to purchase tickets in advance to lock-in current prices in our 2023-2024 Discount Walt Disney World Ticket Buying Guide.
Against that backdrop, here are the new prices for each tier of Walt Disney World Annual Pass:
- Incredi-Pass: $1,449 – previously $1399
- Sorcerer Pass: $999 – previously $969
- Pirate Pass: $799 – previously $749
- Pixie Pass: $439 – previously $399
Additionally, Walt Disney World has also raised parking prices effective October 11, 2023. Standard parking for a regular vehicle is now $30 per day, which is an increase of $5.
Oversized parking has increased to $35 per day, also up by $5. (This applies to vehicles like buses, limos, campers, RVs, etc.) Preferred parking rates vary by season, and range from $45 to $55 per day.
As a reminder, standard parking at the four theme parks is included as a perk for guests of Walt Disney World Resort hotels. Additionally, overnight self-parking is once again free to guests staying at Walt Disney World Resort hotels. That changed at the start of 2023 after years of significant backlash.
With parking being free across the board for Disney resort guests and prices increasing for standard theme park parking and better discounts being released for room-only reservations over the course of this year (and through mid-2024), this could once again change the value for money calculus on staying off-site vs. on-site at Walt Disney World.
Although many of you tourists might go unscathed from those price increases, there’s another potentially major one: Memory Maker. Here are the new prices for that photo package service at Walt Disney World:
- Memory Maker: Advance purchase – $185 (previously $169)
- Memory Maker: Regular price (during and post-vacation) – $210 (previously $199)
- Memory Maker One Day – $75 (previously $69)
When it comes to regular tickets, there’s only one increase–and it’s not at the 4 theme parks. Single day water park tickets for Blizzard Beach or Typhoon Lagoon (whichever is open) have gone from $69 to $74 for adults, and from $63 to $68 for children ages 3-9.
On a positive note, 1-day water park tickets with blockout dates prices have not changed–that’s still $64 for adults and $58 for kids. Also unchanged is the new Disney Water Park Seasonal Pass that’s valid from now until May 24, 2024 and remains priced at $79 for adults and $73 for children.
Similarly, the price of Fantasia Gardens Miniature Golf Course and/or Winter Summerland Miniature Golf Course is also increasing for adults, up from $14 to $19. Kids’ prices remain unchanged–$12 for ages 3-9.
In terms of the new pricing, no real surprises here. Although AP prices have increased significantly in the last several years, demand for them has kept pace–and then some. There was a multi-hour virtual queue to buy Annual Passes when they finally returned, and if attendance and crowd trends have been any indication, a slowdown in visits among Floridians and fans is not among Walt Disney World’s problems. (The company doesn’t release numbers, but I wouldn’t be the least bit surprised if there are more Annual Passholders today than there were in 2018.)
What’s most interesting to me is that the Pixie Dust Pass increased by “only” $40. I’m not saying that’s insignificant–just that it’s somewhat surprising. Unlike the other tiers, this option for Floridians didn’t have sales paused, so there are a ton of them in circulation. That’s resulted in some ‘interesting’ and unprecedented crowd dynamics, such as the weekends (when that AP is blocked out) being the slowest days of the week at Walt Disney World this year.
Trying to ‘nudge’ Pixie Dust Passholders to higher tiers via higher pricing on it would have made sense. But then again, Walt Disney World may not want to lose ‘borderline’ APs, especially since that tier helps fill the parks during the off-season. So keeping the amounts relatively even across the board–even if the percentage gains are higher for the lower tiers–makes some degree of sense, too.
As a reminder, Walt Disney World is ending park reservations for most ticket types in 2024 with the major exception of Annual Passes. However, Walt Disney World is also introducing “good-to-go days” for Annual Passholders and Cast Members starting in January 2024.
Walt Disney World plans to offer select days on which Annual Passholders and Cast Members may visit theme parks without needing a park reservation. Once introduced, Walt Disney World will roll out these good-to-go days on an ongoing basis.
This will be in addition to the recent update which offers Passholders the opportunity to visit the theme parks after 2 p.m. without needing a park reservation, except on Saturdays and Sundays at Magic Kingdom. Good-to-go days may vary by park, and pass block out dates and capacity limitations continue to apply like they do today. Stay tuned for more details on good-to-go days.
Again, don’t expect Walt Disney World to entirely eliminate reservations for Annual Passholders or Cast Members. Ever. As we’ve indicated repeatedly, the most likely long-term scenario is that Disney Park Pass is here to stay for Cast Members and Annual Passholders in some capacity, but will be eliminated entirely or at least integrated into tickets for everyone else. Josh D’Amaro was at Disneyland when the Flex Pass debuted there, and was reportedly an advocate for the reservation system for Cast Members.
Frankly, given the Flex Pass at Disneyland, overall increases in attendance in early 2020, and population explosion in Central Florida, I suspect park reservations were an inevitability for Walt Disney World APs and CMs. Even if the closure and everything else never happened, it’s highly likely that Cast Members and at least some tiers of Annual Passes would be required to make park reservations in 2023. It probably wouldn’t look like the current system–or be as restrictive–but it wouldn’t be like 2019, either.
Retaining reservations for APs and CMs gives Disney control over the attendance mix on busier days, and allows the company to prioritize tourists who spend more per visit on average. Although Disney wants Annual Passholders and Cast Members to visit–and spend money–when there’s excess capacity, the circumstances are different when the parks are busier.
Even if there is a summer slowdown, the economy enters a recession, or pent-up demand exhausts itself, it’s still likely that the peak weeks around Thanksgiving, Christmas, and New Year’s Eve will continue to be very busy. It thus makes sense that Walt Disney World would want to prioritize resort guests and other tourists and not fill the parks with Annual Passholders at the expense of more lucrative vacationers during busier dates.
Hence the compromise of no reservations on slower days or after 2 pm most days for APs (and still subject to blockouts–which includes much of the holiday season for all tiers but the Incredi-Pass). That’s also why we do not expect park reservations to be retired for Annual Passes in 2024.
In terms of commentary, our biggest surprise is that only Annual Pass prices have increased at Walt Disney World (for now). Of course, that could change in the coming weeks or months, but Walt Disney World usually tries to get all admission price increases out on the same-day to avoid multiple days of negative press.
With that said, it should be noted that advance booking of Lightning Lanes is rolling out sometime next year. That may seem like a random aside, but depending upon how that’s implemented, it could necessitate further changes to single and multi-day tickets. In short, we might be seeing a repeat of the scenario where Walt Disney World waits until the heart of the holiday season to increase prices on regular tickets.
Or maybe they’ve simply opted against raising rates on single and multi-day park tickets. As we’ve previously discussed, there are a couple of compelling “arguments” against price increases. The first is that, upon returning, Bob Iger indicated that he was “alarmed” by previous Walt Disney World price increases and layoff plans in leaks to media. It’s worth noting that came out after the Chapek regime had announced Walt Disney World’s price ‘changes’ (read: increases) last holiday season, but before they had been implemented. They happened anyway.
Given that Iger was largely brought it to stem the bleeding from streaming and improve Disney’s financials, I have a difficult time believing that he is going to take the immediate hit on prices and the other upcharges just to improve goodwill among Walt Disney World fans. It’s very difficult to envision a way that Iger does that in the near-term given the uphill battle that Disney+ and Hulu face.
Instead, our hope has been that Iger improves the guest experience, the quality of the parks, and the value proposition for visiting. He’s almost certainly not going to do that by decreasing prices–that’s a fan fantasy–but by restoring elements of the magic. That’s the realistic best-case scenario. To his credit, Iger has done exactly that. A little over a month after returning, he started moving on that sentiment by announcing 3 Big Changes at Walt Disney World to Improve Guest Experience & Value. A few months later came the announcement of 5 Major Improvements for 2024 at Walt Disney World.
The other reason they might hesitate on more price increases is that Iger also confirmed on the most recent earnings call that attendance and hotel occupancy are both down at Walt Disney World. Disney executives have repeatedly ‘warned’ investors of a slowdown at Walt Disney World due to the end of revenge travel and conclusion of the 50th Anniversary.
Walt Disney World did a “great” job of capitalizing on revenge travel, raising prices and increasing per guest spending by a whopping 40% as compared to 2019. That’s a big part of why increases occurred at an “alarming” rate–because guest demand was so strong and resilient no matter what shenanigans Disney pulled.
Consequently, it might be time for the company to take its foot off the gas and pump the brakes on runaway pricing. There’s already the question of whether discounting will be enough to incentivize guests to return, or if irreparable brand damage will have been done during the last decade or so of increases. We don’t have an answer to that–no one does–but yet even more price increases certainly can’t help.
Wall Street analysts and investors have similar fears, and have asked the company about contingency plans and whether the current rate of growth is sustainable or damaging in the long term. (Remember the proxy fight earlier this year? That was one of the issues.) In response, Disney indicated that there are a number of “levers” they could pull. We’re already starting to see that happen via discounting.
There are also the matter of expectations of an economic slowdown or recession in 2024. (We cover this in What Does Walt Disney World Do During a Recession?)
Ultimately, I think there’s still a decent chance of more price increases later this year…but it’s equally likely that they’ll hit pause until February 2024 after several years of having their foot on the gas, so to speak. There’s probably internal apprehension about the perception of even more price increases, and also how it’ll negatively impact the already-soft forward bookings.
It’ll be interesting to see what, if anything, happens with prices at Walt Disney World over the course of the next few months. Even in the face of pent-up demand exhausting itself, the heart of the holiday season will likely be busy. However, price increases and other changes last beyond Christmas. So it’s really a question of whether capturing extra revenue for another couple of months is worth the headlines that further cement Walt Disney World as a travel destination with sky-high prices.
Planning a Walt Disney World trip? Learn about hotels on our Walt Disney World Hotels Reviews page. For where to eat, read our Walt Disney World Restaurant Reviews. To save money on tickets or determine which type to buy, read our Tips for Saving Money on Walt Disney World Tickets post. Our What to Pack for Disney Trips post takes a unique look at clever items to take. For what to do and when to do it, our Walt Disney World Ride Guides will help. For comprehensive advice, the best place to start is our Walt Disney World Trip Planning Guide for everything you need to know!
YOUR THOUGHTS
Thoughts on the price increases to Annual Passes at Walt Disney World? Think ticket prices will still increase across the board later this year, or will they hit pause until February 2024 in light of the economy? Do you think Disney is going too far with increases in a way that’ll leave lasting reputational damage, or will the company be able to quickly pivot along with economic circumstances? Agree or disagree with our assessment? Any other considerations we failed to take into account or details we missed? Any questions we can help you answer? Hearing your feedback–even when you disagree with us–is both interesting to us and helpful to other readers, so please share your thoughts below in the comments!
We bought our first APs in 2015 for $799. They now have nearly doubled in price, and no longer include Photo Pass. We still will be required to get Park Passes, even when staying in a Disney resort. Last minute “Good to Go” days do little for us, and the after 2:00 option is ridiculous except for local passholders. Tables in Wonderland is gone, gone gone, which really took a big bite out of the cost of the AP. Without the benefit of being able to send packages to our resort or the front of the park has seriously limited our souvenir shopping so we don’t take advantage of the 20% discount much anymore, and because we mostly stay at Fort Wilderness, resort discounts are an extreme rarity and when they are available, are usually only ten percent off and very limited in availability.
It is abundantly clear that Disney really does not value out of state passholders at all – we are the less valued guests, and they’d prefer the family from Denver on their once every 4 or 5 year trip over our 4 or 5 trips per year.
OK Disney, we hear you. Loud and clear. You don’t want us to visit anymore. Got it.
Perhaps this is part of how they are dealing with a continued “unfavorable attendance mix”. Premium things now more consistently carrying premium price tags. Same with the streaming. Annual Disney+ (ad-free) now up to $140, as of tomorrow. We are not paying that. Was $80 when we last renewed. Last night we downgraded to month-to-month for now, likely to bundle with Hulu, or get the Disney+ with ads. Can’t dump it entirely (yet) since our daughters would definitely notice. I’d suggest AP families on a budget make similar adjustments, especially if their budget isn’t “Incredi” enough to absorb these new prices.
Unless DisneylandForward was approved and it’s *all* garages, you’ll never convince me that WDW parking should be only $5 less than Disneyland pricing. (Not a new complaint, but “a new to me/I forgot” complaint.)
Is WDW giving out of state, non-Floridians, the option to purchase annual passes on lower tiers?
Or is it the same thing they offered this year, out of state annual passholders only comp purchase the incredi- pass?
*Can only purchase*
Auto corrected incorrect lol
There has been NO price increase for me sooooo not sure what this is about?
AP price increases are never welcome, but expected. I renewed mine for recent trip because a 4-day hopper ticket was like $602 versus Sorcerer at less than $1k so one more trip and it’s paid for. That doesn’t count the merchandise and dining discounts we got over those days, and free parking if I did have a rental car. Plus, I got to go into parks on first day before my friends got there and then the morning of the last day before I headed to MCO. So I used 6 days already, which makes it almost a wash.
The parking price increase is ridiculous though. Yeah, I know everyone is doing it and hotels in cities really gouge you, especially Philly! But that’s no excuse.
Memory Maker is too expensive and the increase sucks, but for those once-in-a-lifetime trips, it’s nothing for all the pictures a family would get.
Hahahaaha the picture on you alone on Dinosaur is hilarious!! It also speaks volumes on what needs to be changed at AK.
They continue to out price themselves. if you are increasing you have to show value, which the are not. Increasing Photo Pass than I expect more location and way more staff walking around with cameras, which is not the case. I guess they are hopeful the rich will keep them afloat and screw the rest. After the scathing Bloomberg article about Iger, he’s pretty much done and checked out. Universal continues to clean Disney’s clock and Disney has no answer to Universal Epic except to increase price. And this coming from a DVC member that can’t even afford to go anymore.
Relieved it’s only AP’s for now (but as much as I love the water parks, wowza the prices are getting high.)
Forgive me if you’ve covered this elsewhere – if you were a betting man, what would you say the odds are of them bringing the 4-day/4-park ticket deal back next summer? We aren’t going to be back at WDW until next summer and I sure would be happy if they threw a deal like that my way…
Where are you seeing the option for advance purchase of Memory Maker? On the webpage today I don’t see the advance purchase option, only the $210 price (as well as daily or extension). Our trip is in December and I was planning to buy in November.
Nevermind, I found it from a link:
https://disneyworld.disney.go.com/memory-maker/
from this page: https://disneyworld.disney.go.com/photopass/?info=true
Tom –
I have two (probably basic) questions. Do you know what the renewal cost for an Incredipass is now? Also, if we are AP holders staying on property, do we still need to make park reservations in 2024?
thanks for the heads up now I know I can’t afford Disney world no more thanks Disney for the buting us common folks out.
I bought our APs last week thanks to your heads up! Although APs are expensive, the big difference I’m seeing is in the price of regular tickets which are astronomical. It used to be that an AP became worthwhile if we were planning 3-4 trips in a year. When I did the calculation last week, I found that even with just a trip this December and next December, it was cheaper to buy an AP than to get regular tickets. I’m glad they didn’t increase regular ticket prices anymore and hope Disney realizes they have already overreached on those prices.
I got my first annual pass last month. I was stunned to see how ugly the card is. But that doesn’t matter. I just wish Disney World would use the extra money to clean the bathrooms better.
In my experience, WDW custodial staff do an excellent job of cleaning bathrooms, especially with the piggyness of many guests. The biggest issue I see is wet floors, but that’s to be expected. Sometimes paper towels run out but I see them refilling constantly and always compliment them on doing a great but largely thankless job. People need to show and teach their kids better manners!
I literally just renewed my AP last night. Thanks Tom for the heads up earlier this is what prompted me not to wait till the end of the month.
I wish I would have added the photopass but not a huge lost since I don’t use it that much.
Keep the good advice coming. I always appreciate your insight and commentary.
I am an Incredipass holder which was a small fortune for my family but I bit the bullet since we go to the parks a lot. What really burns me is the insane cost of Genie+. When I agreed to pay Disney for annual passes, I believe Genie+ was priced somewhere around $15/person. Well before I could even go once to the parks, they raised Genie+ almost double. So now I have to pay $120 (family of 4) every day that I visit the parks even though I have the highest cost annual pass?? How does this make sense?? The AK, Epcot, and HS only Genie+ lower cost Genie+ options are pointless for me because we always park hop (that is the point of purchasing an annual pass). I probably won’t renew my pass next year due to this nonsense.
Is there any difference in price purchasing new vs. renewal?
As DVC/Annual Pass Holders in Michigan, it’s frustrating to know we will still face park reservations. We flee the snow for a couple months in the winter and stay in Kissimmee. Having to make reservations just to go in the parks to have a nice walk takes the joy out if it.
But thanks as always for the update and all the best to you, Sarah, and little Megatron!
I don’t mind the price increases, as long as they simultaneously bring back the lost quality and magic. But it seems that ratio is 2:.5, with 2x price increases and half point quality/magic increase. We were hoping to up to Incredi from Sorcerer this year but with premier parking still not included it isn’t worth it. What I want to hear about now is solid succession planning. I am intrigued by your insight of past candidates that were passed up and started their own companies. Maybe a fan campaign in that direction could slightly sway the decision making?
You came through again! Reading your info a week or so ago, I renewed our passes 2 days ago and saved $100 plus the increase on the photo pass!
Thanks again for your spot on information!