Disneyland Abu Dhabi Announced, Disney’s 7th Theme Park Resort & First in Middle East

Disney Experiences has officially announced plans for Disneyland Abu Dhabi, the company’s
first-ever theme park & resort complex in the Middle East,
located on Yas Island in the capital city of the United Arab Emirates. The project has been revealed via new concept art and details via CEO Bob Iger and state partners in Dubai.

The Walt Disney Company and Miral, Abu Dhabi’s leading creator of immersive destinations and experiences, announced an agreement to create a landmark Disney theme park resort in Abu Dhabi, United Arab Emirates. The waterfront resort complex will be located on Yas Island, a world-class destination for entertainment and leisure, connecting travelers from the Middle East and Africa, India, Asia, Europe, and beyond.

Disneyland Abu Dhabi will be the seventh Disney theme park resort will combine the company’s 100-plus year tradition of iconic stories, characters and attractions with Abu Dhabi’s vibrant culture, stunning shorelines, and breathtaking architecture. This 7th Disney Parks Destination will extend the company’s global reach and captivate a new audience in a thriving and dynamic hub.

“Abu Dhabi is a place where heritage meets innovation, where we preserve our past  while designing the future,” His Excellency Mohamed Khalifa Al Mubarak, Chairman at Miral, said. “The collaboration between Abu Dhabi and Disney demonstrates the  remarkable results of combining visionary leadership and creative excellence.”

“What we are creating with Disney in Abu Dhabi is a whole new world of imagination — an  experience that will inspire generations across the region and the world, creating  magical moments and memories that families will treasure forever. Through the  development of unique attractions and experiences, Abu Dhabi continues to be a destination of choice for the world,” Al Mubarak added.

The new resort will be fully developed and built by Miral. Disney and its legendary Imagineers will lead creative design and operational oversight to provide a world-class experience. Miral, which has developed a number of family entertainment destinations on Yas Island, Abu Dhabi in collaboration with American and European brands, will run the resort.

“This is a thrilling moment for our company as we announce plans to build an exciting Disney theme park resort in Abu Dhabi, whose culture is rich with an appreciation of  the arts and creativity,” said Robert A. Iger, Chief Executive Officer, The Walt Disney Company.

“As our seventh theme park destination, it will rise from this land in spectacular fashion, blending contemporary architecture with cutting edge technology  to offer guests deeply immersive entertainment experiences in unique and modern ways. Disneyland Abu Dhabi will be authentically Disney and distinctly Emirati – an oasis of extraordinary Disney entertainment at this crossroads of the world that will  bring to life our timeless characters and stories in many new ways and will become a source of joy and inspiration for the people of this vast region to enjoy for generations to come.”

The UAE is located within a four-hour flight of one-third of the world’s population, making it a significant gateway for tourism. The UAE is home to the largest global  airline hub in the world, with 120 million passengers traveling through Abu Dhabi and  Dubai each year.

“This groundbreaking resort destination represents a new frontier in theme park development,” said Josh D’Amaro, Chairman, Disney Experiences. “Our resort in Abu Dhabi will be the most advanced and interactive destination in our portfolio. The location of our park is incredibly unique – anchored by a beautiful waterfront – which will allow us to tell our stories in completely new ways. This project will reach guests in  a whole new part of the world, welcoming more families to experience Disney than ever  before. Ultimately, it will be a celebration of what’s possible when creativity and  progress come together.”

“Bringing a Disney theme park resort to Yas Island marks a historic milestone in our  journey to further advance the island’s position as a global destination for exceptional  entertainment and leisure,” said Mohamed Abdalla Al Zaabi, Group CEO, Miral. “Together, we are creating a place of boundless innovation, where the vision of our  leadership continues to inspire the world.” The development of unique experiences will  support sustained economic growth in Abu Dhabi and beyond.

Upon completion, the new Disneyland Abu Dhabi theme park resort will offer signature Disney entertainment, themed accommodations, unique dining and retail experiences, and storytelling in a way that celebrates both the heritage of Disney and the futuristic and cultural essence of Abu Dhabi.

Further details will be announced as the Disneyland Abu Dhabi project progresses. Please refer to the company’s 10-Q filing later today for additional details regarding the financial agreement. Here’s early concept art of Disneyland Abu Dhabi:

Our Commentary & Background Deep Dive

Since addressing this rumor in Disney Parks in New Countries “Inevitable”, I’ve had the chance to mull over the potentiality of Disneyland Abu Dhabi and do a bit more digging. In so doing, I’ve gone from dubious that Disney would move forward with a project in the UAE to viewing Disneyland Abu Dhabi as an, in Iger’s words, inevitability. Of course, that’s easy to write now that we have an official announcement–but I’m not pretending I saw this coming prior to this week.

As it turns out, CEO Bob Iger has been leaving a trail of breadcrumbs and laying the groundwork for this announcement since 2018. It was then that Iger first made comments suggesting new theme parks beyond China during a February 2018 earnings call. He revealed that Disney is “constantly engaging in conversations with people from different markets who would love us to put Disneyland in their market.”

“I’d say that there’s an inevitability to us building parks in other countries, but it doesn’t necessarily mean that we’re going to build something anytime very soon,” Iger added. “But we’re going to look.” As we’ve discussed previously, this makes sense. The world’s demographics are changing, with younger and growing middle class populations in countries where Disney has no presence.

According to Disney’s internal research that was first revealed as part of its $60 billion plan to “turbocharge” theme park investment, there is an addressable market of more than 700 million people with high Disney affinity it has yet to reach with its parks. In fact, for every one guest who visits a Disney Park, there are more than ten people with Disney affinity who do not visit the parks. Disneyland Abu Dhabi addresses this for 500 million of that 700 million.

This was clearly top of mind for Iger before he departed as CEO, COVID upended the world, and the company’s focus shifted to streaming. During an April 2018 interview with the Council on Foreign Relations, Iger shared that Saudi Arabia’s Crown Prince Mohammed bin Salman had “made an impassioned plea to me to consider building Disneyland in Saudi Arabia.”

Iger explained that he “listened with curiosity and somewhat of an open mind. And I explained that when we make decisions like this, we consider cultural issues, economic issues, and political issues…it may seem simple, but it’s far more complex. And he tried to make the decision easier from an economic perspective.”

“I was very—I actually was very frank with him about it. And I’m not going to get into those details either,” Iger continued. “And I ended up saying that I would visit and see for myself, but that that in no way should be interpreted to mean we’re developing a park, but that I would listen…I often say to the senior executives of Disney, if you don’t go you can’t grow.”

“And so I’ll go. Whether we grow or not there, I don’t know. But I’ll go. There’s a lot of people who live in that part of the world. We have, over time, been asked by many from that region to consider putting a park in that region. And so far, it hasn’t—it hasn’t been at the top of our list in terms of markets that we would open up in, but we’ll take a look.”

To date, the company’s riskiest venture has been its foray into mainland China with Shanghai Disneyland, a joint venture with the state-owned Shanghai Shendi Group. The parks in Paris, Tokyo, and Hong Kong (at the time it was built) didn’t present even remotely comparable concerns.

Reading between the lines, what Iger seems to be saying is that the building a Disney park in the Middle East would’ve been easy as a business decision that would’ve improved the company’s bottom line. But as of 2018, it was nevertheless not politically palatable and too much of a brand risk, especially in Saudi Arabia.

“History doesn’t repeat itself but it often rhymes.” That’s the Mark Twain quote I’m reminded of by this news. CEO Bob Iger said this during an earnings call in February 2019: “I don’t see The Walt Disney Company, certainly in the near term, getting involved in the business of gambling, in effect, by facilitating gambling in any way.” That came in response to an analyst citing Deadpool, and asking whether sports betting could also “coexist within the family-friendly Disney brand?”

Fast-forward only a couple years, and gambling ads were ubiquitous in ESPN coverage. You couldn’t turn on sports coverage without hearing about odds, fantasy stats, or seeing ads for Caesars, MGM, and so forth. Almost overnight, betting went from being viewed as immoral and a stain on sports to actively embraced and an engrained aspect of the fan experience. Two years ago, ESPN partnered with Penn Entertainment to launch ESPN Bet, its own sportsbook.

We covered this in Disney’s Getting Into Gambling from the angle of the impact to Disney’s family-friendly brand. Almost no one cared. As it turned out, by simply waiting out public sentiment, Disney entered the market at a time when sports betting was completely normalized. If anything, the company waited too long. I never would’ve predicted how public perceptions of gambling would’ve “evolved” from 2018 to today.

This feels like a similar story with Disneyland Abu Dhabi. Had Disney announced a partnership with Saudi Arabia back in October 2018, it undoubtedly would’ve been controversial. Saudi Arabia had been making inroads with Hollywood at that time, but as Vanity Fair reported, those relationships all went up in smoke that month.

Fast-forward 7 years and with a different and less controversial country in the Middle East, and the news is likely to be met with a different reaction. LIV Golf has softened stances among Americans even towards Saudi Arabia; while incredibly controversial at first, its acceptance over time has probably desensitized people. Future American entities that bet big on Saudi Arabia won’t be met with nearly the same scrutiny, as the dam already broke. This isn’t the first time sports has had that effect; the same could be said about the 2008 Beijing Summer Olympics and Shanghai Disneyland.

As for the United Arab Emirates, its public perception is different from Saudi Arabia in the first place, and has further improved in the last several years among younger generations thanks to social media influencers, of all things. The UAE is now viewed as a playground for the affluent with cutting edge technology and posh developments; it’s an aspirational destination. It also helps that countless western business have planted roots in the UAE, so Disneyland Abu Dhabi is hardly setting any precedent.

The list of western companies in the UAE is incredibly long, including Microsoft, Bank of America, Uber, Nvidia, Boeing, General Motors, FedEx, Amazon, Google and Mastercard. There are also countless American chains with prominent presences in the UAE, including Bloomingdale’s, Bath & Body Works, Payless, Pottery Barn, Williams Sonoma, Applebee’s, Buffalo Wild Wings, Chuck E. Cheese, Tony Roma’s, Starbucks, and McDonald’s. Any luxury retailer or major American restaurant chain you can name probably has outposts in the UAE.

For its part, Disney just opened the first standalone Disney Store at Dubai Mall back in March (photo above of flagship Disney Store in Shanghai, not Dubai). Brought to the UAE by the Alshaya Group, another Disney store will also open in Yas Mall in Abu Dhabi. All of this is likely owing to the high expat population in the United Arab Emirates, and there’s a strong affinity for western brands.

Further suggesting there will be minimal controversy surrounding this–or at least less than would’ve existed a decade ago–is that the Trump Organization also announced this month its intentions to create a new luxury golfing destination in nearby Doha. That project spans approximately 790,000m² and, among other things, it will include a resort complex and theme park. So say goodbye to the Disney vs. Universal rivalry and hello to Disneyland Abu Dhabi vs. Trumpland Middle East! Those fan debates about which is superior should be “fun.”

None of this is to assert that this decision by Disney is wholly uncontroversial or morally right. There obviously will be some degree of backlash. It’s more to suggest that timing is everything, and Bob Iger’s moves on both gambling and the Middle East are less an about-face and more a recognition of shifting sentiment and public perceptions.

Crucially, waiting also gave Iger and Disney time to observe, watching the early announcements take shape to confirm that they weren’t just vaporware. The list of theme parks officially announced for the Middle East is far longer than those that have been built. Of course, there’s no guarantee that Disneyland Abu Dhabi won’t end up suffering the same fate for whatever reason, but it certainly appears that things are different with Yas Island and Miral, and reason to believe this park actually will come to fruition.

According to the UAE’s Central Bank, the country’s growth is being driven by growth momentum in the country’s non-oil sectors as the Arab world’s second-largest economy continues to push for diversification. Non-oil segments grew by 4.6% last year and is expected to surpass 5% this year, UAE Central Bank data indicated.

The UAE has been focusing heavily on diversifying its economy from oil by developing sectors such as technology, manufacturing, tourism, trade and innovation. The country has introduced several reforms including longer-stay residence visas as well making a push to attract top talent from abroad.

Abu Dhabi’s Economic Vision 2030 is leading the drive towards diversification. This is part of the UAE’s strategy to reinvest its oil fortunes for the inevitable decline of the fossil fuel industry and its reserves. Kind of like how Philip Morris has invested heavily in other industries in preparation for a smoke-free future.

Abu Dhabi’s Tourism Strategy 2030 outlines its plan for how the city will achieve such growth. The 2030 plan seeks to boost visitor numbers from nearly 24 million last year to 39.3 million by 2030 (overnight and same-day), with a 7% year-on-year growth. Moreover, it plans to significantly elevate the tourism and travel sector’s contribution to the UAE’s GDP, raising it from approximately AED 49 billion in 2023 to AED 90 billion annually by 2030.

The Strategy will generate an estimated 178,000 new jobs by 2030 as the entire tourism infrastructure develops to meet this demand. It intends to almost double international overnight visitors from 3.8 million in 2023 approximately to 7.2 million in 2030, expand hotel room availability from 34,000 in 2023 to 52,000 by 2030, and further diversify accommodation options.

The UAE Tourism Strategy 2031 likewise sets ambitious targets for the sector, aiming to increase its contribution to the GDP to AED 450 billion and attract 40 million hotel guests annually by 2031. To achieve this, Abu Dhabi intends to invest $10 billion on tourism infrastructure strategy. That number was announced before Disneyland Abu Dhabi; it’s unclear whether this project is part of that $10 billion or in addition to it.

Theme parks, retails offerings and new hotel chains are a lynchpin to this plan, as is expanding its international reach from 11 to 26 markets. It will also establish strategic global partnerships with well-known brands for high-profile collaborations and expanded media reach. And what better brand for that than Disney?!

The UAE is quickly becoming a major global theme park destination, with the aim of positioning itself as the Middle East rival to Orlando for the crown of the world’s theme park capital. From investing in world-class parks to attracting global brands, the UAE is drawing international visitors. Central to this are Yas Island and Saadiyat Island in Abu Dhabi. The Disneyland Abu Dhabi project should serve to strengthen those comparisons.

Located on the golden shores of Abu Dhabi, Yas Island offers a diverse mix of leisure and entertainment experiences. From award-winning theme parks such as Ferrari World Abu Dhabi, Yas Waterworld, Warner Bros. World Abu Dhabi, and SeaWorld Abu Dhabi to incredible entertainment options all within the 25 sq. km island. With these 4 theme parks and other attractions, Yas Island is aiming to solidify its international reputation as a premier destination.

Yas Island boasts world-class shopping at Abu Dhabi’s largest mall, Yas Mall, superb dining at Yas Bay Waterfront, and award-winning golf at Yas Links golf course. The island offers a year-round line-up of events and houses ten hotels, including W Abu Dhabi – Yas Island, Hilton Abu Dhabi Yas Island, and The WB Abu Dhabi, the world’s first Warner Bros. themed hotel. With more than 165 dining experiences, the destination also features indoor and outdoor concert venues including WHITE Abu Dhabi and Etihad Arena.

Yas Island recorded over 38 million visits in 2024, a notable 10% increase compared to 2023. Achieving their highest performance since 2019, Yas Island hotels’ occupancy reached 82% peaking up to 90% in August 2024; an annual 9% growth in hotel occupancy alongside a 17% increase in the average daily rate (ADR) compared to 2023.

This growth is attributed to the UAE government’s efforts in nurturing the nascent industry, and fostering an environment for the theme park industry to develop and mature. The majority of theme parks in the UAE are government-owned and operated, with the state’s vast resources backstopping their current losses and fueling expansion until the investment bears fruit.

Central to this development in Abu Dhabi is Miral, the group responsible for developing and operating the man-made Yas Island’s collection of theme parks (and much more). As you likely saw, the announcement of Disneyland Abu Dhabi was a joint press release between the Walt Disney Company and Miral, with the latter fully developing and building Disneyland Abu Dhabi. So let’s dig deeper into Miral and what it has accomplished thus far in 15 years of Yas Island…

Miral Group handles the creation and management of leisure, entertainment and cultural destinations and experiences in Abu Dhabi. The group is also creating communities with year-round leisure and entertainment amenities on Yas Island and across the Emirates, sort of like a Storyliving by Disney type of deal.

Miral’s first foray into theme parks was Ferrari World Abu Dhabi. This original indoor park is home to rides such as Formula Rossa, the world’s fastest coaster, and Flying Aces, a dynamic coaster with one of the tallest loops in the world. More recently, the park opened Mission Ferrari, which is said to be part roller coaster, part dark ride.

Next to open was the 37-acre Yas Waterworld, which offers more than 40 rides, waterslides, and other experiences. It’s also the only outdoor park at Yas Island. Designed to celebrate the UAE’s pearl-diving past, the park features the world’s largest surfable sheet wave, and the region’s first and only 5D water adventure.

Warner Bros. World Abu Dhabi opened in 2018, and is now home to nearly 30 thrill rides, family-friendly attractions, and live entertainment across 1.65 million square feet and six immersive lands. Warner Bros. World is the largest indoor theme park in the world, according to Guinness World Records. Miral is now developing a new Harry Potter-themed land for Warner Bros. World Abu Dhabi.

SeaWorld Abu Dhabi, the region’s first marine life theme park, is the most recent theme park to open on Yas Island. Developed by Miral in partnership with SeaWorld, the park covers five indoor levels and more than 183,000 square metres. It offers eight realms with family-friendly experiences including animal encounters and presentations, entertainment, more than 15 attractions, plus two dozen-plus shopping and dining options.

Yas Island has “spared no expense” John Hammond vibes, and not just because it’s an island like Jurassic Park (thankfully with animals other than dinosaurs…for now). The man-made island reportedly cost $40 billion to bring to life, along with estimated costs of over $1 billion for each of the parks. Miral is said to have a portfolio of projects under construction worth more than $3.4 billion on Yas Island and across Abu Dhabi. That was before the announcement of Disneyland Abu Dhabi. Surely that number will at least double in the decade to come.

This is thanks to Mohamed Abdalla Al Zaabi, the leader and the Group Chief Executive Officer of Miral Group. Al Zaabi has been the driving force in transforming the company into a powerhouse within the theme parks industry since joining Miral in 2015.

Under his leadership, Miral’s portfolio on Yas Island has thrived as the group has built, operated and managed immersive destinations and experiences that attract visitors from around the world, accelerating the goal of the Emirate’s economic diversification. Miral has invested in multiple mega projects on Yas Island and Abu Dhabi, successfully forging key business partnerships with Ferrari, SeaWorld, and Warner Brothers.

During a fascinating interview, Al Zaabi shared that his favorite theme parks in the world were actually not his own, but Walt Disney World in Florida. In particular, he said that Pandora – World of Avatar is his #1 theme park area. He was also asked about negotiations to build a Disney Park on Yas Island, which he brushed off with a “next, please” plus a laugh and fist bump with the interviewer.

He was also asked about the end game for Yas Island, and whether profitability was the main goal, if breaking even was possible, or if the development is “an investment in the national prestige of Abu Dhabi?” Al Zaabi indicated that theme parks are part of a “long term vision for Abu Dhabi and Yas Island” with financial and non-financial goals.

He further elaborated that there are indirect financial benefits, such as increasing occupancy and length of stay on the island and in Abu Dhabi. He said the company is “very happy, extremely happy, with the results we’ve achieved the last ten years.”

When pressed on Emirates demographics and the long-term financial viability of the parks (or lack thereof), Al Zaabi explained that the goal is to become the destination theme park & leisure capital in the middle of roughly half of the earth’s population. He pointed out that massive populations in India and beyond are all with 2-3 hour flights. Beyond that, residents are routinely offered discounts to fill the parks.

The whole interview is interesting, and suggests that Al Zaabi is someone who actually cares about theme parks. In doing a bit of digging into Al Zaabi’s (surprisingly vast) online footprint, he vaguely reminds me of Matt Ouimet (that’s praise, for those who are unfamiliar with that name). For those with concerns about Miral leading the development of Disneyland Abu Dhabi, that might put your mind a little at ease.

From our perspective, this background is both fascinating on its own and relevant to understanding just what Disney is doing with Disneyland Abu Dhabi. One of the top reactions whenever we share news from the international parks is that Disney should be investing domestically on Walt Disney World and Disneyland, instead of spending on foreign parks.

There’s a perspective that Walt Disney World is the ‘golden goose’ and that the international gates are money-losers subsidized by the U.S. parks. The fact check on this is ‘mostly false/misleading.’ It is true that capital expenditures in building parks in Paris, Hong Kong, and Shanghai have had short-term negative impacts on those in Florida and California.

The Euro Disney boondoggle was an albatross for over a decade, with ramifications for the ‘Disney Decade’ at Walt Disney World and Disneyland, as well as a ripple effect that resulted in subsequent under-investments on new gates in the late 1990s and early aughts. Disney has now spent the better part of the last 15 years undoing that as it’s gone back and fixed DCA, HKDL, and now WDSP. Euro Disney has cast a long shadow. Even much more recently, “Thanks, Shanghai” became a catchphrase to blame cost-cutting measures in 2014-2016 on the new park in China.

All of those parks are now profitable and contribute to Disney’s bottom line; none are subsidized by Walt Disney World or Disneyland.

We hear complaints like this even when it comes to Tokyo Disney Resort, which is wholly owned and operated by Oriental Land Company. From a guest-facing perspective, the Tokyo parks are pure Disney magic–arguably the purest form of it.

Imagineering is the exclusive contractor for design work, with the firm being paid for the lands, attractions, hotels, and all other Disney creative at Tokyo Disney Resort. This is a big part of why Disney is always trying to sell OLC on recently-completed projects in the domestic parks–it spreads out R&D costs.

Disney also earns royalties on all revenue generated at Tokyo Disney Resort. The precise agreement and amount of the royalties are not publicly disclosed in earnings reports by OLC or Disney, but are believed to be 10% of ticket sales and 5% of in-park purchases. Whatever they are, Michael Eisner came to view the licensure model as a mistake and went a different direction (arguably the wrong one) with the park in Paris.

Of course, hindsight is 20/20. When Disney struck its deal with OLC, the company that is not the behemoth that it is today. Disney did not have the resources for the herculean undertakings of both EPCOT Center and international park expansion, simultaneously. Nor did they have the expertise to do business in Japan.

The partnership with OLC gave Disney a revenue stream to endure the early years of EPCOT Center, fund future expansion, and ultimately propelled the company into becoming the behemoth it is today. So looking back today, it’s easy to say Disney should’ve built Tokyo Disneyland on their own, but the contemporaneous circumstances and risks were very different.


While Disney’s 10-Q filing has not yet been released, it’s our understanding that Disneyland Abu Dhabi will follow the Tokyo Disney Resort model. Which is to say that the project is being fully-funded by Miral and state partners, and that Disney will receiving licensing, royalty, and development fees.

Disney is not providing any capital for the creation of Disneyland Abu Dhabi. This does not impact the development of any existing projects at Walt Disney World, Disneyland, or Disney Cruise Line that have been previously announced as part of the $60 billion ‘turbocharged’ investment over the next decade.

As with its Japan counterpart, Disneyland Abu Dhabi will be a distinctly Disney resort in the sense that it is Imagineers leading creative design and the Walt Disney Company having operational oversight. And of course, there will be Disney intellectual property throughout the resort. The open question, at this point, is the degree to which Miral will have a role in design and development, and whether that will be greater than OLC at Tokyo Disney Resort.

Time will tell whether what the Walt Disney Company is doing with Disneyland Abu Dhabi in the Middle East is the right or wrong approach from a business perspective.

Even though he won’t be around when the park opens to the public, current CEO Bob Iger undoubtedly views it as one last legacy project. Not only will it expand the company’s footprint into an entirely new and major market, just as he did with Shanghai Disneyland, but it will also inject cash into the company’s coffers and provide a future revenue stream that the company might need in the future is the media landscape continues to change.

The Mouse House that Bob Iger built is largely predicated on huge IP acquisitions. His first major move as CEO was acquiring Pixar for $7.4 billion in 2006. He followed that up with the masterful moves of acquiring Marvel for $4 billion in 2009 and Lucasfilm for $4 billion in 2012. Then there was perhaps Iger’s most dubious decision–aside from naming Chapek his successor–in acquiring 21st Century Fox for $71.3 billion in 2019. Disney still hasn’t properly “digested” that last deal, and its after-effects have been significant.

Rather than Iger’s last legacy project being about the park itself, it’s probably more about Iger putting Disney back on the right course, financially. Helping pay down the debt load incurred as a result of the Fox acquisition, buying Hulu outright from Comcast, scale-up costs of streaming, and offsetting what’s been lost from other revenue streams that have slowed to a trickle. Bringing this full-circle, that was also the impetus behind the ESPN Bet move that might’ve left a similarly bitter taste in the mouths of some fans and moved Disney away from its family-friendly roots.

But perhaps the longest-lasting legacy of CEO Bob Iger that Disneyland Abu Dhabi further cements is Disney’s shift from a media company to a theme parks & resorts business, first and foremost. Last year, Disney Experiences generated $34.15 billion of the company’s $91.4 billion in revenue, but $9.27 billion of its $15.6 billion operating income. Parks & Resorts already accounts for ~60% of Disney’s profits, dwarfing any other division. This deal will only widen that gap, which really calls into question whether a “Hollywood person” should be the next CEO of Disney, or if it should be a “Parks person.”

Ultimately, there’s a lot more ground to cover with this project and we’ll undoubtedly touch upon countless topics in the months and years between now and the opening of Disneyland Abu Dhabi. This just scratches the surface, and offers basic background into what we can expect from a new Disney theme park & resort complex in the Middle East.

It’s funny, because after experiencing Universal’s Epic Universe for the first time, I was starting to write a post titled “Why We Will Never See Another Tokyo DisneySea.” It’s a good thing I never hit publish on that, because it may not end up being true.

With state partners that are motivated less by immediate profits and as much or more by prestige, Disneyland Abu Dhabi could end up being the Tokyo DisneySea of the Middle East. Not just from the “spare no expense” perspective of its partners, but in that the climate of Abu Dhabi will back Imagineers into a creative corner in designing this largely indoors park. It’s way too soon to make any sweeping statements there, but Disneyland Abu Dhabi has tremendous potential.

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Your Thoughts

What do you think of Disney’s decision to create Disneyland Abu Dhabi? Will this be the last legacy project of CEO Bob Iger? Should it cement Disney as a theme parks business, first and foremost, as opposed to a media company? Do you think we’ll see a new castle park in our lifetimes? Where is your dream location for a Disney theme park–either close to home or your favorite travel destination? Any other speculation, commentary, or questions? Hearing from you is half the fun, so please share your take below!

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90 Comments

  1. I have traveled to the Gulf often for work and was in Abu Dhabi in February. I understand some folks cultural concerns given public perception, however Westerners can get away with much more while showing the same deference you would when visiting any country. Additionally actual citizens of the Emirates (and Qatar for that matter) are more liberal then their parents, but the citizenry is not very large.

    1. I’m sure that Disney is counting on more that the citizens of the host country to visit in order to make a profit. Having lived and worked in six countries in that general area I still think this is a serious misreading of hiw “far” the culture of the region has come. I’m wondering if the Mouse got sold the equivalent of the Brooklyn Bridge? Time will tell.

  2. I think one of the big issues here is how Abu Dhabi is positioned in the world of international travel. It is a major hub for European destinations. So many airlines use this place as their refueling/transit hub for long haul travel and this is what the country wants to cash in on. They know how big international travel, especially since Covid, has become, and being able to offer more to entice visitors to stay, rather than just pass through on their way to somewhere else, is a big part of all this. Yes this country is at odds with many Western cultures and beliefs, but like Tom I do think that the more Abu Dhabi invests in things like this, the chance of more change within their country is more likely. The next generation of decision makers in Abu Dhabi will have been exposed to the outside world like no other before it. These people now gain their education from universities all over the world and are exposed to other cultures, legal systems and beliefs, and I am betting that this will impact on future ways of life in UAE. It won’t happen overnight but I think inevitably it will happen. Just look at India for example. Just one generation ago it was absolutely taboo to marry a non Indian person and now there are mixed marriages of Indians all over the world. I’m not naive enough to think that any of this is what has driven Disney’s decision, for them it is definitely about business being business and the bottom line is what it will bring to Disney’s coffers, but like Tom I too am hopeful that maybe this may bring about some long term changes. We are becoming a de sensitised world and I don’t think that is a good thing as I am sure that will have many ramifications in the future but for now I guess we will just have to wait and see how things unfold.

  3. I’ve been thinking about this for a day now. It really is pretty stunning I think, and one of the most remarkable, unlikely decisions in Disney’s history — not because it lacks financial logic, and so I believe focusing on the financials is a mistake, but because it challenges the mythos that has defined Disney for nearly a century. The story goes that Walt Disney didn’t just build parks; he built magical places grounded in the radical optimism that the future could be better, more joyful, more just. A Disney park was an invitation for all to believe in the human spirit and progress.

    The brand is now coming to Dubai, a city synonymous with dazzling ambition but also with deep and troubling contradictions — among them labor rights and exploitation, draconian restrictions on freedom of expression, and lack of equality for women let along LGBTQ folks. What is the value to the UAE to associate Disney’s carefully cultivated and globally recognized image of joyful promise with a place many see as embodiment of wealth at the expense of everyone and everything that isn’t the ruling minority? I think it’s fair to say far less than they’re paying for it. (Whatever they’re getting, Disney should have held out for more.)

    It’s easy to be cynical, to say business is business. But even business, at its purest expression, allows for following ones beliefs. This makes me think of the celebrated capitalist Warren Buffett, who just announced his retirement. Among many other companies, Buffett and his Berkshire Hathaway famously own Dairy Queen, which Buffett frequently talks about very fondly. First, he says it is just the sort of company they love to own, a strong and well-run business with a powerful brand, a consistent cash generator with loyal customers, and one that emphasizes delight. He has also said “It’s a company you can understand in 30 seconds — and still love in 30 years.” But Buffett’s love of Dairy Queen goes beyond business. He frequently talks about DQ treats, and his favorite Dilly Bars, cones, and Blizzards. DQ treats are served at Berkshire Hathaway’s annual shareholder meetings (aka “Woodstock for Capitalists”). And as it relates to his life and vitality he just commented, on the occasion of his retirement announcement, “I think happiness makes an enormous amount of difference in terms of longevity. And I’m happier when I’m drinking Coke or eating hot fudge sundaes or hot dogs.”

    So that’s all very quaint, but Disney is big, serious business, not some little ice cream brand. So let’s compare Berkshire Hathaway and Disney. Since 1965 Disney has had a total return of +186,650%. That’s very impressive. But it’s much less impressive compared to Berkshire Hathaway’s 4,384,748% return over the same period.

    So apparently in business, value isn’t always rational, and that happiness is a kind of dividend. But also embracing ones beliefs is often a much better way to make radically more money. Do you chase the money, or let the money follow?

    1. “Disney’s carefully cultivated and globally recognized image” went bye-bye long ago. Now it’s pretty much all “Show me the money!”

    2. While I greatly respect and admire Warren Buffett and wonder how he and Charlie Munger (RIP) achieved such longevity despite dubious dining decisions, I’m more of a Boglehead. So the question I think can fairly be asked: can Disney be at the vanguard of that progress for the UAE?

      Your opening kind of touches upon this possibility, but draws the opposite conclusion. Maybe the correct one. And to be clear, I do think the decision was made with a ‘business is business’ mentality.

      But I also think those in positions of leadership and power in the Middle East are cognizant of their future, how their cultures must evolve and where their societies must necessarily go if they want to transform in the ways that they clearly do based on the industries they’re targeting. Optimistically and charitably, I’d like to think this was part of their behind-closed-doors pitch to Iger and D’Amaro–that they realize they’re not there yet, but this is where they see their country being in the next decade and the one after that.

      Culture change doesn’t happen overnight, it occurs incrementally and generationally. Maybe I’m being naive and foolishly optimistic, but maybe we will look back on this moment decades from now and view Disneyland Abu Dhabi as less of a transformative moment for the company (in a bad way), and more a transformative moment for the Middle East in a good way. Time will tell, I suppose.

    3. :Maybe I’m being naive and foolishly optimistic. . . . . . .”
      Yeah. That.

    4. And yet, if we were to have this very conversation about the UAE two decades ago, my POV would prove to be correct, as progress has already been made in the years since. So perhaps instead of acting smug and condescending, we all could concede that we do not know what the future holds?

    5. Probably not, but having been and worked in many socially conservative and socially liberal countries in the Middle East I don’t think you’re gonna see the American equivalent of thousands of happy kids and families happily cavorting with Disney characters and on rides. Bet you won’t see many Israelis or Indians either. I THINK I see where and why this is aimed but ultimately I think this venue is gonna make the early days of Disneyland Paris look like a screaming success. I’ve enjoyed all my time in the Middle East and I gotta think that Disney has done their due diligence. but to me this location pick and its timing is a real head-scratcher.

    6. I agree with Tom. Maybe a Disney park in the UAE is a sign of progress and can be a catalyst for change. I hope that the newer stories with strong female heroines (Anna, Elsa, Moana) are well represented (is that Elsa’s ice castle in the concept art) and that its not all Snow White and Cinderella. The fact that the UAE wants a Disney park is a significant and good sign to me.

    7. It’s definitely a complicated issue. Certainly wasn’t my intention, for one, to be smug or condescending. People, cultures, are not all of the same the world over, I suppose I have to admit that’s fair enough. I think it’s generally considered important to represent ourselves and our values on the world stage, whatever they may be, even if people, companies, nations often fall short of that for any number of reasons.

      Regardless it is for sure not entirely true that the past two decades have been a story of progress with regards to human rights in Dubai and the UAE, nor has it been entirely true in the US for that matter. I feel like I must also say that it is perhaps… flawed to suggest that we always must defer judgement because we don’t know what the future holds, true as that may be. That is not the neutral position it seems to be. The ends, whatever they may be, do not always justify the means.

      To end on a positive note… As always, love the blog and appreciate the hard work that obviously is put into it, including this post. (I haven’t seen another like it.)

    8. @Rob R – No no no! That follow-up comment was NOT directed towards you!

      I thought your comment was incredibly thoughtful, which is why I offered up a lengthy response–hopefully you saw that, too.

  4. If this is a response to Universal Epic Universe, it’s quite laughable. A country where women do not have equal rights. A country known for human trafficking. A country where the state religion is extremely oppressive and upholds Sharia Law. A country where it’s illegal to be LGBT. The list goes on for why this is a disturbing move. Although it will only be affordable by 1% of Americans, it shows that Disney only cares about the dollar and not the safety of the super fan guests wanting to visit. Definitely will mark this off never being a potential. I am sure there won’t be any boycotts that will make a difference, but I think Disney should know that this is quite disturbing for many current and former cast members, as well as those who follow Disney and believe in the brand. Definitely hurts the brand more than it helps. Also, I hope Iger and D’Amaro know this is a major stain on their legacies.

    1. I don’t think this has anything to do with Epic Universe. Americans are not the target audience.

    2. A stain on the legacies of those involved in this decision is a very good way to put it, I think.

  5. I think what I loved the most about Iger’s announcement was that it did the impossible -united both sides of Disney fandom in its immediate condemnation.
    “It’s kind of fun to do the Impossible.”
    -Walt Disney

  6. I’m not over LIV golf (sports washing), the takeover of sports by betting, etc. but you’re right. It doesn’t seem like anyone cares. Never knew how cheaply we can be bought!

  7. Are you going to do a post on the concept art? Is that castle supposed to be inspired by Elsa’s ice castle? It looks like it could be really beautiful. I wonder how its been described. Thanks for this interesting in-depth post.

  8. What do I think? I think yuck.

    Bob Iger’s legacy is and will be the very big part he’s played in bringing controversy and public distain to the Walt Disney Company’s once unassailable reputation of innovation, high quality, and family values. This just adds to the controversy.

    Bob, can you at least modernize our Florida monorails and finally fix up Spaceship Eartth? Perhaps build a resort that has a unique and impressive theme? Probably not. Oh well. He’ll hopefully be gone for good soon.

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