Jellyrolls Bar Closing Date at Disney World
Walt Disney World has confirmed that another location at BoardWalk Inn will be going out of business in 2025, marking the fourth permanent closure in as many years. This shares dates & details, along with commentary about the future of the nighttime entertainment and dining at the Showplace of the Shore. (Updated February 16, 2025.)
Let’s start with the meat of the story, which is that Jellyrolls Dueling Piano Bar has revealed via social media that it is closing: “After nearly thirty years on Disney’s Boardwalk, Jellyrolls is making a move! Come celebrate with us into the spring season and keep your eyes on our social media for exciting new updates!”
Subsequent to the official announcement, journalist Scott Gustin reported that the new Jellyrolls location will not be on Walt Disney World property. This makes sense, and should put to rest any speculation or wishful thinking that Jellyrolls will relocate to Disney Springs or some other resort. Jellyrolls has not yet revealed where it’ll move, or if they’ve even secured a lease elsewhere around Orlando at this point.
The latest update from the bar’s official social media account is that Jellyrolls will have its final farewell performance at Walt Disney World on April 19, 2025. Jellyrolls will be permanently closed as of April 20, 2025.
Per the Jellyrolls page on the Walt Disney World website, the piano bar opens nightly at 7 p.m. and closes at 1:45 a.m. most nights through its closing week. Hours have not yet been posted for its final weekend, but we wouldn’t be surprised if they’re extended by popular demand. As always, Jellyrolls entry is limited to guests ages 21 and over, and there’s a cover charge (like $20 last we knew).
It’s not surprising to see Jellyrolls permanently closing as of Easter. There will be an influx of longtime Walt Disney World fans wanting to say their goodbyes to Jellyrolls over the next couple of months. Between that and the busy Spring Break season running through late April, our expectation is that Jellyrolls we see a steady stream of demand. And with the Spring Break season ending on April 21 and shoulder season beginning, it makes sense to end its long run and close on Easter.
That expensive cover charge will be one barrier to Jellyrolls getting an ongoing fond farewell from fans and locals–it’ll probably be one and done for most, and likely in the bar’s last week or weekend of operations. So if you want to say your farewell to Jellyrolls but don’t want to be part of a colossal crowd, we’d recommend doing so before April.
If you plan on attending closing night on April 19, 2025, we’d highly recommend arriving as early as possible–perhaps before the bar opens at 7 p.m. Although Jellyrolls and Walt Disney World haven’t announced any special protocols or packages for that final farewell evening, we wouldn’t be surprised if something is offered. We’ll update this accordingly if/when anything is announced.
To the best of my knowledge, Jellyrolls is an opening day BoardWalk original, and first opened in 1996. I’d honestly be surprised if it’s changed much since then. The last time we stopped in at Jellyrolls, it was exactly the same as I remember from over a decade ago.
For those who were unfamiliar with it, Jellyrolls is a dueling piano bar that features a team of talented musicians dazzle guests with their extensive repertoire of songs spanning decades. From the obscure tunes of yesterday to the hits of today, the skill and showmanship of Jellyrolls’ pianists takes center stage in a true dueling piano exhibition.
Jellyrolls is located at the end of the Boardwalk closest to the Swan & Dolphin pathway. Parking is available at the Boardwalk or at the Swolphin. You can also arrive via EPCOT’s International Gateway or walking from Disney’s Hollywood Studios–it’s about the same distance from both since it’s on the far end of the BoardWalk. It’s also easily accessible from the Skyliner resorts.
Although Walt Disney World has seen a revival of adult-centric bars and other offerings in the last several years, that hasn’t always been the case. For a while following the closure of Pleasure Island, Jellyrolls was one of the few adult-only offerings at Walt Disney World.
Between that and its nearly 30-year history, Jellyrolls has developed a loyal fan following. That’s more or less how we became ‘regulars’ of Jellyrolls at one time–Pleasure Island had closed, making Jellyrolls one of the de facto on-site hangouts for twentysomethings. It was also popular with College Program participants and younger Cast Members, who received free entry at one time (maybe still do).
Jellyrolls is likewise popular with conventioneers for the same reasons. It’s interesting that even with all of these favorable demographics, and thousands of rooms with easy access, Jellyrolls still is no longer viable at Disney’s BoardWalk.
As we first mentioned last year around this time when Big River Grille & Brewing Works closed permanently, Jellyrolls and Atlantic Dance Hall were both hanging on by a thread. Honestly, I’m surprised they’ve both lasted this long; there have been perpetual rumors about the imminent closures of both establishments for the better part of a decade. And the ‘deader’ this end of BoardWalk becomes, the more likely it is that the remaining tenants will follow suit and likewise close up shope.
Big River and Jellyrolls aren’t the only two closures at BoardWalk. Prior to that, both ESPN Club and Ample Hills went out of business during the COVID closure. Subsequent to reopening, Walt Disney World began a multi-year reimagining of the BoardWalk.
This culminated with the opening of the Cake Bake Shop Restaurant by Gwendolyn Rogers. That also added BoardWalk Deli, Blue Ribbon Corn Dogs, and a few other minor changes. Most notable up until Cake Bake was the reimagined rooms at Disney’s BoardWalk Inn, which are a bit of a mixed bag.
Obviously, there’s no word yet on any plans for a permanent replacement for Jellyrolls. Even though Jellyrolls closing has been rumored for ages, it’s still seemingly coming out of the blue. It’s not even an official announcement with specifics–just a random Instagram post on a Saturday night, without any follow-up from Walt Disney World. Still better than the way Big River went out!
Don’t hold your breath on Walt Disney World revealing a replacement for Jellyrolls anytime soon. Again, Big River Grille & Brewing Works abruptly closed around this same time last year, and it’s been radio silence from Walt Disney World since. We wouldn’t expect to hear anything from Disney for months. It wouldn’t surprise me the least if there’s no announcement until 2026. Maybe we’ll luck into something at the 2025 Destination D23.
Frankly, I’m okay with this so long as Walt Disney World takes its time to find a fitting tenant or, ideally, uses the vacant space in a complimentary manner and opens something truly ambitious to anchor this end of the BoardWalk (the former Big River and Jellyrolls are not connected, but they’re near one another, so a single tenant that’s a split restaurant concept would probably work).
If they’re looking for free ‘Armchair Imagineering,’ there’s no shortage of ideas in Top 10 Restaurant Replacement Concepts at Disney’s BoardWalk Resort.
Armchair Imagineering aside, it’ll be interesting to see what replaces Jellyrolls in the long term. If we’re thinking about this logically, what makes the most sense is a sports bar & grill. Something that’s a mix between Jellyrolls, Big River and ESPN Club would be perfect. It would also fill a vital role that’s now conspicuously absent from this area.
There are a lot of dads and other sports fans who enjoy watching “the big game,” and there’s not a great option for that that’s easily accessible from the parks. This spot is easily accessible from EPCOT and Disney’s Hollywood Studios, as well as 10 resorts that cater to a wide range of demographics, from families to conventioneers. A family-friendly(ish) sports bar & grille makes a lot of sense here. Have the former Big River serve as the restaurant side, and Jellyrolls can be the bar half.
It’s unfortunate that this didn’t happen in 2019. Everything on this end of the BoardWalk has been on life support for the last decade plus. Cake Bake Shop could’ve gone on this end and ESPN Club could still be operating in its old location had this been master-planned better. Of course, there’s only so much Disney can do with tenants abruptly ending their leases…but it also seems like Disney could’ve foreseen this. It’s not like Big River or Jellyrolls were doing gangbuster business. And Disney obviously knows how much it’s charging for rent, and whether these third party tenants are viable in the long term.
Honestly, I’m more wondering if anything will replace Jellyrolls, rather than what. While it’s fun to speculate about the possibilities, it’s probably also worth examining the reality that Disney’s BoardWalk isn’t the counterprogramming to Disney Springs that it was envisioned back in the 1990s.
There are still times when BoardWalk is absolutely hoppin’, but it certainly isn’t a huge hangout for locals. Walt Disney World’s restrictive resort parking rules have seen to that! Even though it’s easier to park at BoardWalk than, say, Grand Floridian or Contemporary (the Fort Knox of WDW), you’re still gambling on the whims of the Cast Member at the security guard booth. If they’re having a bad day or don’t like the cut of your jib, you’re out of luck.
More than anything else, that’s the biggest problem with the BoardWalk not serving as a secondary entertainment area at Walt Disney World. Despite the local population of Central Florida exploding in the last decade, the BoardWalk is less popular (as a destination, not a resort) than it was in the late 1990s.
Not only has this area not lived up to its full potential and doesn’t see the foot traffic needed to sustain a restaurant row, but there already are a lot of dining options. BoardWalk, Yacht & Beach Club all have a lot of options, and that’s not to even mention Swan & Dolphin, Swan Reserve, all of the Skyliner resorts, or World Showcase.
Given just how much turnover there has been at BoardWalk throughout the 2000s, I can’t help but wonder if Walt Disney World is going to have a difficult time luring more third party tenants into these spaces. Hopefully this means that Disney will open its own Imagineered concept in this location, but that’s difficult to see anything ambitious given everything else they’ve done (or not done) on the dining front in the last several years.
It would take a huge amount of hubris for a third party to look at Disney’s lease rates and terms, see how many other third parties have come and gone across the BoardWalk, and still think it’s the right move to set up shop here. That you’ll be the exception to the rule. Then again, isn’t that kind of the restaurateur mindset? Around us, it’s just nonstop turnover in high-rent spaces–it’s baffling that the commercial real estate owners manage to keep finding new tenants. But I digress.
If you’re a third party with the option of going into Disney Springs, Flamingo Crossings, World Showcase, or here…which would you choose? The ‘dead’ end of BoardWalk–would be a really tough sell for me. It would almost have to be a unique and popular concept that knows it can rise above the location, fill tables regardless, and would prefer the lower rent. (Like the Cake Bake or ESPN Club.)
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Your Thoughts
What do you think of Jellyrolls Dueling Piano Bar permanently closing at Walt Disney World? Will you miss it or are you excited for whatever’s next? Think that something will take its place on that end of the BoardWalk anytime soon? What would be your ideal replacement for Jellyrolls? Expect other concepts on this end of the BoardWalk to go out of business at some point in the not-too-distant future? Do you agree or disagree with our assessment? Any questions we can help you answer? Hearing your feedback—even when you disagree with us—is both interesting to us and helpful to other readers, so please share your thoughts below in the comments!
I have never seen the Atlantic Dance Hall actually opened.
I got to Jellyrolls once and we had a blast. I’m bummed about it closing, but for me (as an out-of-town but several times a year visitor), it was tough to budget enough time for it. The cover charge was sadly a deal-breaker for me. If I could pop in for an hour I would have done that, but it didn’t feel “worth it” unless I was going to dedicate the whole evening to it.
I visited Jellyrolls in October, 2004. I don’t recall there being a cover charge at the time. We arrived right when it opened for the day and nobody else was there. We sat right up front by the pianos. The performers asked us what we wanted to here. Thinking they were talented musicians with a very large repertoire, we requested many American standards; none of which they could play.
We started to ask for some later 20th century hits. Nope. They couldn’t play those either. Eventually, I requested, “Roll With the Changes” by REO Speedwagon. They didn’t know that song either. One of the performers was so embarrassed, he went back stage and attempted to teach himself, “Roll With the Changes” and came out to perform a very rough version. By this time a bunch of other people had come in who requested songs like, “It’s Raining Men”. Yeah, that they could play. After a few more lowbrow songs, we left. We never bothered going back. So, I guess we’re snobs?
That was a big part of my beef in a nutshell. My expectations were set by the name, obviously an homage to Jellyroll Morton. The piano players I’ve worked with can easily grab a fakebook and do a decent rendition of anything in the Great American Songbook, if not play them by heart.
If they named the bar “The Piano Man” I would have gotten the message about what to expect and avoided it in the first place. That’s not to say the singers/piano players were bad, in my opinion they were singers who learned how to accompany themselves on piano rather than piano players who could also sing. I didn’t even hear a basic turnaround the entire evening.
Walked by this place a zillion times over the years and not once ventured in. So definitely will not miss this place. Hopefully something great will replace it .
I never went in because of the cover charge. I spend a lot on drinks and to pay that and a cover charge was too much. I found better place to spend my money.
Don’t get me started on the parking situation for the Boardwalk. I love exploring the Boardwalk and usually stay at Yacht or Beachclub for a couple nights at the beginning of our vacation before our move to our DVC home to do so, but once we move to another resort it’s such a hassle to get back in. I really enjoy Abracadabar, and would make trips to Boardwalk to go there specifically, but feel like a criminal trying to park.
I also really love Atlantic Dance believe it or not, I think the building itself is pretty amazing, and the view from the second floor balcony can’t be beat.
I so sad about this one. I got to go for the first time this summer and was considering a solo trip with another visit as a “must do.”
Now that our kids are getting bigger and we can venture out on our own in the evening, I’ve been enjoying the more mature elements of Walt Disney World.
We were dazzled and I was delighted for the pianists to bring my yacht rock request to life.
It makes me sad to imagine it gone.
Except for the Cake Bake Shop, every recent change at Boardwalk has been a downgrade or lateral move. (Clown pool –> nothing. Carousel Coffee, Boardwalk Deli, closure of Big Red Grill)
Let’s zoom out a bit. The Boardwalk Area never took off as an entertainment district.
Despite having a great location for Epcot access, Boardwalk hotel underperforms. (routinely has bigger discounts and lower rack rates than most of the other deluxes).
Zoom out further — Boardwalk Villas contract expires in January 2042. 17 years from now. They literally can NOT do any massive re-imagining until then.
Meanwhile, come January 2042, there will be a lot of DVC owners with expiring contracts — potentially in the market for new contracts.
So some long term speculation:
The area around Atlantic City Dance Hall and Jelly Rolls can be turned into a new deluxe resort complex — Target construction start 2035 – 2038 time frame, for opening between 2038-2040
Boardwalk Inn and Villas get gutted or completely torn down in 2042, leading to a true re-imagining opening around 2045.
Back up further — The Boardwalk area will limp along for the next decade. That’s what the recent changes strike me as — Just good enough to last 5-10 years, until a true re-imagining.
Good article. That part of the Boardwalk is definitly and enigma. Our family stayed at the Boardwalk Resort in December. Great property ! The east side of of the Boardwalk stayed pretty busy. The new Cake Bake Shop/Restuarant is great. This side of the Boardwalk lends itself to people walking toward EPCOT or the Skyliner, and staying at the Resort. I didn’t see very many people walking toward Hollywood Studios. We always took the boat. Plus families staying at The Swan(s) or Dolphin have a decent walk to the Boardwalk and it is just as easy to catch the bus to Disney Springs or take the boat to EPCOT. Disney World is really oriented toward families with children. I think the problem with Jelly Roll and Atlantic Dance Club is they are strickly adult oriented. Maybe the idea was to partially create what they used to have at Treasure Island. Something more retail oriented to attract families, like maybe a small version of The Disney Store ? A good restauant would be nice but they need traffic, and there are a lot of other restaurants at the 6 adjacent Resorts. My 2 cents (or 20 cents !)……………Steve
I’m surprised at the general lack of interest in Jellyrolls. The piano bar concept has been making a quiet comeback in NYC, and the dueling piano bar at the Encore is booked solid every year when I attend a conference in Las Vegas. (Last year they were politely turning me and my friends away while simultaneously jumping through hoops to squeeze Vince Vaughn’s party in. Be honest, guys- am I not as cool as Vince Vaughn?! lol)
Jellyrolls is my mom’s favorite evening spot in WDW, but we haven’t gone during our past couple of trips because she has post-cancer mobility issues and it’s a massive pain to get her ecv to the Boardwalk without being allowed to park a minivan as a non-Boardwalk guest. It would be deeply preferable for Disney to reintegrate live entertainment venues into Disney Springs – a comment which overlaps the recent Disney Springs restaurant review chatter. DS has become a largely charmless collection of locally-aimed mall stores that isn’t accretive to the average out-of-town, WDW visitor. We still think the Springs is the best dining destination in all of WDW, but I’d be a much bigger fan of the area if some of the better aspects of Pleasure Island were re-introduced. (I’m looking at you, Adventure’s Club and my long-imagined version of Tiana’s Palace.)
It’s sad to see the Boardwalk’s entertainment destination status officially fall off a cliff, but I see no fix for the situation without addressing the parking issue.
While Jellyrolls may have been popular with conventioneers, it looks like Atlantic Dance Hall works better as a space to rent out to conventions themselves (not to mention weddings and other third-party groups).
As long as WDW insists on restrictive parking policies at the Crescent Lake resorts, it seems clear to me that the long-term plan is not to make it a destination for outsiders but to focus on the guests and/or conventioneers (some are guests, but some stay elsewhere) staying at this location. I suppose that’s been hinted at ever since the Skyliner was designed without a stop at the heart of the BoardWalk area, but if WDW still wanted outsiders to go to Crescent Lake as a destination it could make that much easier!
If we’re talking about making *me* happy, I’d like City Works to move so I can keep it and something else can be done with the NBADisneyExperienceQuest building. *If* WDW makes it easier to get there, I’d be fine to relocating it to the BoardWalk, and I’d be one of the few people who would prefer that set up to ESPN Club. (I doubt that happens, as at this point I think WDW is looking to make Crescent Lake *less* of a destination and more for the resort guests and conventioneers.)
“As long as WDW insists on restrictive parking policies at the Crescent Lake resorts, it seems clear to me that the long-term plan is not to make it a destination for outsiders but to focus on the guests and/or conventioneers (some are guests, but some stay elsewhere) staying at this location.”
We wanted to visit the Boardwalk on our last visit to Orlando, and the only way we could figure out to get there from off-property was to take an Uber. On the plus side, after being nearly crushed by the holiday crowds at Disney Springs, it was nice to be able to walk down a nearly empty Boardwalk :-). As far as I can tell the lack of patrons is by design.
“As far as I can tell the lack of patrons is by design.”
I think you’re giving Disney too much credit. If this stretch was packed with Disney-owned restaurants that were struggling to survive, I suspect parking policies would change. Even now, it’s possible that leadership doesn’t realize just how much discretion security Cast Members have over the parking lot. (One hand not knowing what the other is doing is hardly unprecedented.)
Visit the lobby of the Grand Floridian during November or December–a luxury resort with rooms costing over $1,000 in that same building–and see the difference.
We just tried Jellyrolls for the first time about six weeks ago. Since the venue is named after one of the most iconic American piano players of all time, I expected more piano and a wider variety of music. It was like going to a place named “Mozart’s” where they only played punk rock. The piano players were singers who could accompany themselves on piano than soloists, banging out basic chords while they belted classic radio hits.
The atmosphere was way shabbier than I expected from Disney. This is the kind of place where the signature drinks are $25 rotgut shots that come in a flashing LED glass, and there are people throwing up in the bathroom. The patrons were extremely drunk and screaming song names at the stage while the performers were trying to talk. But for the $50 we spent on the cover charge (including tax), we would have walked out after 20 minutes.
This could have been forgiven with better drink offerings, but the beer was Budweiser and Natty Light, and the drinks ridiculously overpriced sugar and cheap liquor shots. We ended up getting Jack Daniels neat since that is impossible to mess up, as that was the best they had. Together with the $22 cover charge and tip, we ended up having a $150 bill for two people, which is ridiculously high for such a shabby venue.
The piano players were undoubtedly talented, and many of the patrons seemed to really enjoy the show, so this was somebody’s idea of a nice evening, just not ours. The AbracadaBar a short walk away was much closer to what I was expecting, although they don’t have live music.
Sounds like Jellyrolls hasn’t changed much since we last went.
It used to be the case that the vibe varied based on the guest mix. While in college, we often got in free with friends doing the College Program, and it was mostly hard-partying CPs on the nights they had free entry. I’d imagine it’s a similar story during conventions.
I love the idea of Jellyrolls and have had some good experiences there, but I’ve had others that are consistent with what you’re describing. We used to really enjoy Jellyrolls, but at this point in life, I’ll stick to Yehaa Bob.
This is sad news. I’ve been a big fan of Jellyrolls for a long time, and have always have a blast going there. Disney has really become an enemy to live music in the last 10 years or so, so I’ve made it a point to try to support what I could find as much as possible. After a good stretch of being able to freely use Boardwalk parking I’ve had much more trouble in the last year. It is frustrating as a guest to not be able to visit a place that is supposed to be open to them but it seems downright disrespectful to the 3rd party businesses that depend on having customers. I have a mid-April visit coming up and visiting Jellyrolls was a big part of that plan, so now I have to hope that the notion that Jellyrolls can hang on that long at least…
“After a good stretch of being able to freely use Boardwalk parking I’ve had much more trouble in the last year. It is frustrating as a guest to not be able to visit a place that is supposed to be open to them but it seems downright disrespectful to the 3rd party businesses that depend on having customers.”
Totally agree.
Every now and then, we hear from readers who argue that we’re wrong about the parking policies because they’ve always had success. My thought is always: your time will come.
It’s been this way since around 2017, roughly the time the housekeeping policies also changed (although that could be coincidence on the timing). I’ve been turned away at almost every resort–I think the only exceptions are Coronado and the All Stars where I’m still batting a thousand. On the other hand, Sarah is almost never turned away. (Hmmm…wonder what THAT is about?!)
That’s disappointing- after years of wanting to experience JellyRolls we have Beach Club reservations in June – specifically to go to JR without having to worry about parking ( and actually being able to have a drink as no driving involved) we often walk around boardwalk after parking at Epcot but of course have to get back through the park before it closes. Would really love to see adventurers club resurrected – that was always the best thing at Disney Village of old
Adventurers Club was so good, just ahead of its time. If that existed today in the era of social media (not to mention more diehard WDW fans and locals), it would have a line out the door even with a cover charge.
Sadly, I’m still not sure it’d be viable. The operating expenses for so many live performers (and everything else) have probably skyrocketed since AC closed.
Yeah, something definitely ain’t right with making profitable use of this space. As you note, post PI, there’s a nightlife opportunity and this really should be it. The Boardwalk is a party space and people like a party.
I love many of the concepts in your armchair engineering article and I really just feel like something with a bit of the Dave n Buster’s sort of sensibility to appeal to families and have the sports screens available for the fans – maybe in Atlantic Dance? I used to attend special events there as a DVC Cast member but I don’t remember how large it is exactly anymore. . . and then something with an Adventurer’s Club reincarnation over in the Jellyrolls and adjacent space.
I also really like a Boardwalk Bites streetcart vendor type food court with anything that can be served on a stick.
I just hope that wonderful Jellyrolls neons sign can live on somewhere.
This just seems crazy to me…I can’t imagine a single time I’ve ever been to Jellyrolls that hasn’t been standing room only. It is easily the best on-property non-park entertainment option…I can’t even think of what comes close to second place. Heck, if we’re in Orlando and not doing anything park related, Jellyrolls is till a mandatory night out. If anything it needed a larger venue, but something tells me that’s not what this change is all about.
Just a darn shame – keep chipping away at the unique stuff that makes going there enjoyable. Going to be very curious if/where they end up moving, and what the vibe is like off property.
“I can’t imagine a single time I’ve ever been to Jellyrolls that hasn’t been standing room only.”
Whenever we’ve gone to Jellyrolls, it’s either slammed or dead–almost no middle ground.
It’s moving to Winter Park.
NOOOO!! We love Jellyrolls, but admittedly don’t go there unless we’re staying at Boardwalk or Beach Club because it’s such a pain to get to. Even worse is getting back to your resort at 1am when Uber is really the only option. Although when we went on our honeymoon and were blissfully ignorant, we walked to the front of the Boardwalk thinking “they must be able to get us back to our resort or they wouldn’t have it open that late.” Sure enough, they sent us a bus!! Not sure if they still do that or if we were just really lucky but we never tried that again. It’s really a shame that they don’t have a parking area for people that want to go there although I understand the parking dilemma they have with people abusing resort parking to access the parks. Now if they would put in an “adventurers club,” that would be pretty awesome!
It’s hard to be excited for what’s next when they seem to be content to leave shuttered doors for years. You’re right about parking being a hampering factor. Any new Boardwalk experience will be unattended by crowds if they have to “work” to get there. As people have mentioned, for the premium price paid to stay at a Disney resort AND go to parks, it’s becoming harder to carve out time for extras.
We have stayed at the BW a handful of times. Most recently in October (and planning to again in June). I wanted to like Jellyrolls but the idea was better than the reality. In October I thought our children (in their 20’s) would like the concept of Jellyrolls. But nope. Had there been a sports bar… I guarantee! guarantee ..lol… my husband, my children, and my parents would have gone daily (guests in their 20’s, 50’s and 70’s). Big screens, beer and some apps and they would have been all over it.
I agree with you, nothing will go here anytime soon. Secretly hope nothing till after my June trip (we were there when Cake Bake opened and it was a tad crazy). Do you think a sports bar or a Ballast Point Brewing Co (as in DTD) would work here? I like your idea of a restaurant side and a “bar” side. Maybe even open concept bar… make it part of the Boardwalk.
No matter what… if they make it a themed bar hard to get into with 100 influencers posting how it is a secret and I guarantee whatever they put there will be a hit 🙂