Cake Bake Shop Restaurant at Disney World: Full Menus w/ Prices, Opening Date & ADR Details

The Cake Bake Shop Restaurant by Gwendolyn Rogers is a new sit-down dining spot and bakery at Walt Disney World, replacing ESPN Club at the BoardWalk within walking distance of EPCOT. This covers everything you need to know: opening date, full menus for breakfast, lunch & dinner with prices, how to eat here during the soft opening, as well as a bit of commentary about the controversies (plural) of this new WDW dining concept.

Let’s start with the Cake Bake Shop Restaurant’s opening date, as this has become a common reader questions for the last couple of years. Not since Space 220 and Toy Story Roundup Rodeo has a restaurant had as many construction delays as Cake Bake. (So really, not that long ago since those are still two of Walt Disney World’s newest restaurants.)

The lethargic pace of this project has actually become a bit of a punchline. Or at least, it was until this month. The Cake Bake Shop Restaurant has been doing limited testing and trial operations for invited guests, Cast Members and various VIPs over the course of the last week–and had its walls down before that as of the first week of October. So we knew its debut sometime this month was inevitable. It’s been 84 years, but that day has finally arrived…

The latest update is that the Cake Bake Shop is NOW (soft) OPEN as of October 24, 2024!

The bakery side of The Cake Bake Shop quietly opened its doors and greeted guests bright and early this morning. The table service restaurant will open for dinner service at 4 p.m. on Thursday, October 24.

Starting on Friday, October 25, the restaurant side of the Cake Bake Shop will open at 7 a.m. for breakfast, which will be served until 11 a.m. Immediately thereafter, lunch and dinner will be served from 11 a.m. until 11 p.m. The bakery side will be open daily from 7 a.m. until 11 p.m.

During these soft openings, the Cake Bake Shop is only accepting walk-ups. Expect it to regularly reach capacity over this coming weekend as it works through long lines of bloggers, vloggers, influencers, and Floridian fans who have to be “first.” Given the high menu prices (more on that in a minute), it’ll be interesting to see what organic demand looks like among regular Walt Disney World guests once the artificial initial rush is over.

Reservations for Cake Bake’s grand opening and beyond will be available in the My Disney Experience app and via DisneyWorld.com at some point in the near future. (Within the next week is what we’ve been told, but no specifics beyond that.)

It’s worth noting that Walt Disney World still has yet to announce an official opening date for the Cake Bake Shop. It’s possible they want to give this a longer runway for making adjustments during trial operations, as the Cake Bake Shop has already proven receptive to guest feedback. It might behoove them to heed a bit more of that.

Here are the full and final menus for breakfast, lunch and dinner at the Cake Bake Shop Restaurant by Gwendolyn Rogers:

The Cake Bake Shop has been mired in controversy since it was originally announced.

Many Walt Disney World fans were upset about ESPN Club closing, period. It offered a convenient spot within walking distance of both EPCOT and Disney’s Hollywood Studios to watch major sporting events, making it the rare non-lounge venue serving such a purpose.

The Cake Bake Shop was basically the antithesis of ESPN Club. I don’t want to paint with too broad of a brush about guest demographics or anything, but the vibe of the Cake Bake Shop is basically Bibbidi Bobbidi Boutique for cakes. You are more than welcome to draw your own conclusions about to whom that appeals versus a sports bar.

In any case, this was exacerbated when Walt Disney World announced the “surprise” closure of Big River Grille & Brewing Works over on the other side of the BoardWalk earlier this year. Air quotes around surprise since it was anything but, as this restaurant had been unpopular (and awful) for a while nothing. Abrupt is probably the more apt term. The bigger surprise was that Big River didn’t close years ago.

Regardless, it’s fair to say that the closure of Big River added more credibility to concerns about the dining slate at BoardWalk. From an objective perspective, it was hard to take seriously complaints about ESPN Club’s closure. If it were as popular as some fans claimed, it would’ve stayed open. The difference with Big River gone is that BoardWalk now has a shortage of easy and approachable options, and I can see why that would upset frequent BoardWalk guests or DVC owners here.

Thankfully, Trattoria al Forno still exists–and is one of the best mid-tier table service restaurants at Walt Disney World. Not to mention the many other options around Crescent Lake in the Swan & Dolphin or Yacht & Beach Club Resorts. And those via the Skyliner at other nearby resorts. Oh, also the ones a short walk away inside EPCOT’s World Showcase.

Construction walls came down a few weeks ago, revealing menus posted outside at the Cake Bake Shop. With this, a newer and bigger controversy emerged–the astronomical prices drew a tremendous amount of backlash on social media. While outrage is the normal currency of the internet, these complaints were understandable.

Honestly, we expected prices to be high and warned fans to brace themselves for the Cake Bake Shop at Walt Disney World to be expensive given its other locations. It stood to reason that if those were expensive despite being located in Indiana, the one at Walt Disney World would be even worse. We recently saw something similar with the premium pricing at Din Tai Fung at Downtown Disney versus its location in affluent areas of Southern California.

Even expecting high prices, I was shocked by what I saw when the Cake Bake Shop menus were posted outside the restaurant. I’ve been doing this a while–it takes a lot to shock me at this point. But you know what? Kids menus with $18 PB&J sandwiches and $18 grilled cheese, $8 Cokes, $26 eggs, and $26 fruit plates will do it! (Unlike some, I was not shocked by the $32 burger. Ridiculous, yes, but Space 220 already has a ~$40 burger if you do the math on the lunch prix fixe menu!)

In any case, Ms. Rogers must’ve heard the chorus of complaints, because the Cake Bake Shop menus posted outside were quickly updated with adjusted costs. For the most part, prices were pretty much lowered across the board. (The menus above are the final ones, reflecting the mostly-lowered prices.)

Some went down by as little as a penny (kudos on the $0.99 consumer psychology, I guess?), whereas others dropped by over $10. Some items did increase by a couple of dollars to keep consistent with their categories (which saw other items decrease). Without doing any math, I’d guesstimate that the menu prices dropped by around 10-15% on average. It was a huge win for online complainers, and proof that our tireless efforts do make a difference.

Before we strain our shoulders patting ourselves on the backs, it is worth noting that–since the Cake Bake Shop was not yet open–it was unclear how these price reductions were achieved. Perhaps it was a hollow victory, after all. Maybe portion sizes were decreased, supplier substitutions were made, or lower-quality ingredients will now be used. Personally, I’m not too worked up about all of that. Something tells me that the $18 PB&J was all markup and the quality of the Coca-Cola (with free refills) is more or less unchanged.

I have a lot of thoughts about the Cake Bake Shop prices, some of which you may not like. (Don’t worry, I’m sure most of you will agree with most of it.) But, you know what, it’s been a long week of price increases and this is already a lot to digest, so I’m going to hit pause on that.

In part, this is because I also want to hear from readers to incorporate some of that reader feedback into an upcoming article. So now is your chance to impress your family, friends, former classmates, inlaws & outlaws, and so forth by having your thoughts published in what is easily among the top 1,570 Disney-related blogs on the internet. When preparing your smartest and most astute insights into the Cake Bake Shop Restaurant’s menu prices (and whatever else), please consider the following:

  • The Cake Bake Shop is owned and operated by a third party, meaning that Disney is not responsible for these prices except indirectly to the extent that they charge rent. (However, the existence of other third party restaurants–including in-park ones–that have cheaper menus sort of undercuts that line of reasoning.)
  • Cake prices are per slice (albeit massive ones), not for entire cakes.
  • Here are the menus for the Broad Ripple and Carmel Cake Bake locations, for reference.
  • The other locations are incredibly popular, despite being expensive and in Indiana.
  • Cake Bake Shop does not use gold flakes, endangered animals, or any other rare/exotic ingredients in these dishes or drinks.

I’m looking forward to reading everyone’s thoughts on this one, hopefully taking into consideration the above points. I think I have a pretty good idea of what to expect, but am nevertheless open to a variety of opinions, including ‘unpopular’ or contrarian ones.

Planning a Walt Disney World trip? Learn about hotels on our Walt Disney World Hotels Reviews page. For where to eat, read our Walt Disney World Restaurant Reviews. To save money on tickets or determine which type to buy, read our Tips for Saving Money on Walt Disney World Tickets post. Our What to Pack for Disney Trips post takes a unique look at clever items to take. For what to do and when to do it, our Walt Disney World Ride Guides will help. For comprehensive advice, the best place to start is our Walt Disney World Trip Planning Guide for everything you need to know!

YOUR THOUGHTS

What are your thoughts about the Cake Bake Shop by Gwendolyn Rogers? Will you be dining here or skipping it? Surprised by just how expensive this is? Think the prices are worth it, even if they do require a second mortgage? Excited for this new bakery and restaurant or will you miss ESPN Club? Other thoughts or concerns? Any questions we can help you answer? Hearing your feedback–even when you disagree with us–is both interesting to us and helpful to other readers, so please share your thoughts below in the comments!

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64 Comments

  1. First of all Tom, you are much too humble! Your blog must be in the top 5 of Disney blogs, seriously. (As someone who has been writing a Disney blog for over 10 years I’m not sure mine would even make the top 1,570!).

    My thoughts on the Cake Bake Shop and the prices… even with the adjusted prices they still seem quite high to me and I’m not personally inclined to go mostly based on that. A couple of thoughts:
    If I was in Indiana I’d be MORE likely to pay higher prices because I figure there’s not a ton of unique, magical, “special experience” options like that. Even if the atmosphere is great, there’s lots of places in WDW I can get that for a lot.
    For the cakes themselves, Gideon’s also has huge cake slices that cost less than half of that.
    The only thing I might be tempted to do (that it seems they haven’t released – yet?) is afternoon tea. I’m sure if and when they introduce that it will be an outrageous price too, but there’s no other option right now at WDW for it. I’d also be perfectly happy if they would actually re-open Garden View Tea Room.

    1. I can imagine you are paying for ALOT of icing on those $25 cake slices. You could buy 5 lbs of good quality Irish butter for that price ! But hey its DISNEYWORLD and we are all used to being overcharged for everything at Disney ! Live and enjoy , you only live once .

  2. We are hoping to try this place next March , for breakfast or brunch mainly out of curiosity. I know it’s going to be ridiculously overpriced but it’s something brand new at DISNEYWORLD and that’s what keeps us going back to Disney. New stuff !

  3. I haven’t been to WDW since I was a kid 25 years ago, but now that we have kids of a certain age, we have a trip booked! I’ve been studying up for a couple months so far and following your blog…I haven’t gotten involved in a discussion before, but I’ve been appreciating your knowledge and honest takes! (I’m an overachiever and get a weird thrill out of trying to “hack” WDW, but the fact that I have to study for vacation is also frustrating…)

    Anyway, I’ve been following the Cake Bake Shop drama since the start of my research, and I have mixed feelings. I was initially excited since I’ve always wanted to do a fancy-ish afternoon tea (which might not actually be offered?), I’m a sugar addict, and I have super girly girls who’d love to eat glittery sweets and enjoy the cutesy ambience. Plus we’ll be at Boardwalk for part of our trip. But the prices have turned me off. Now, we’re people that just went to Vegas and spent silly $$$ on food and drink because that’s just part of the experience these days…so while I’m not happy about Disney pricing in general, I get that it comes along with the territory. But when I think about it, a couple things are really irking me here. The fact that “by Gwendolyn Rogers” is in the name of the restaurant implies that she’s a celebrity/important figure that has created a signature experience, but it seems like this lady saw a Ladurée and decided to more or less copy their vibe and menu but add more cake and a couple creole dishes. And her prices for macarons, croissants, etc are actually higher than the Ladurée restaurant in NYC! That’s wild because Ladurée is iconic worldwide and has been doing patisserie for 160 years, and Gwendolyn Rogers is someone who I had never heard of that has two restaurants in Indiana. Also with the prominent marketing of herself, it feels like a special level of arrogance to be selling a $25 cake slice. I don’t care how large it is (I’ve seen pics/videos, and yeah, they’re big slices, but not anything unheard of) or if it’s European butter and chocolate. In the end, the cake flavors/ingredients aren’t revolutionary and cake can only be so good. To me, it simply just isn’t possible for the price to be justified. Ditto for a chicken salad(e) sandwich. When it’s pretty basic dishes with pretty basic ingredients, sure, it can be the best version of a thing you’ve ever had, but the best version still isn’t worth $27. I don’t mean to sound harsh towards her as a person…she might be lovely and deserving of success…it’s just that positioning yourself in that way and then charging those prices conveys something to people. I’m not into celebrity chef stuff, but at least when it’s whatever “by Gordon Ramsay”, the premium is expected and somewhat earned?

    So I’m not sure if we’ll be going there or not. My husband is certainly a big nope. But it looks like a fun time, and I’m a sucker for splurging on my girls. However, I think it’s a real possibility that I’ll be angry at the bill even if everything is excellent.

    1. Sorry, I totally should have started my comment with this…
      TL;DR I’m not a person necessarily against spending this amount of money on meals/experiences, but I find the vibe I get from the Gwendolyn Rogers branding coupled with the menu’s lack of creativity for the price point irritating.

  4. I visited Cake Bake the day after opening day (25th). I was headed towards the Yachtsman for a fancy meal and decided to have this instead, because how often can someone say they got to be one of the first to try a new restaurant?!? I ordered a cocktail, a cup of gumbo, the choose two half sandwich and half salad, and a slice of cake. It was $105 after tip. There was enough food to bring back to my hotel and have a lovely midnight snack. The service was impeccable and everything was delicious. I think the best comparison is this place is an upscale Cheesecake Factory. I frankly don’t quite understand the uproar? Disney is expensive. It costs $150 to set foot in the parks. The Halloween Party is $200. I am clearly in the minority but I really enjoyed my $100 dinner splurge and thought it was a great way to end my trip!

  5. The glasses of wine and champagne seem a bit nuts but other prices are within expectations. Looking forward to trying the orange french toast :). Thx for the update and menu!

  6. I ate breakfast there on Sunday morning and it was very good. Wait staff were excellent, warm and friendly. The decor is lovely. I didn’t have cake though!

  7. While some of the prices are astronomical for what they are, a lot of the breakfast items at least seem fairly consistent with what I’ve seen in nicer restaurants near me.

    I do think the cake slices are expensive, but they’re also so big that you’d basically have to split them between 2 or 3 people, so the per-person price isn’t really that bad once you factor that in.

  8. Like any product whether premium or value you you get what you pay for. Water will find its level in the marketplace, which will force prices to either go down or give them the opportunity to go up. There are Victoria and Alberts and McDonald’s on Disney property as well as All-Star movies and the Four Seasons. I think the level on cake bake shop is the experience outside of the food itself. Will the prices justify not just the food but the “dinner show” or “character experience” Dining experience. As opposed to Disney princes and princesses walking around it appears the approach is to make the guests the princes and princesses making that a large part of the pricing element with the atmosphere of the dining experience.

  9. I have never ordered dessert only in a restaurant partly because I don’t drink alcohol or coffee and would feel guilty occupying a table. The bakery counter pricing (which requires packaging) is less than the restaurant side. Other than greed, I don’t understand the price difference. I will enjoy my single cake slice guilt-free in the restaurant!

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