Celestial Park: Epic Universe’s EPCOT Killer or Weakest Link?

Celestial Park is the only one of the lands at Epic Universe not based on intellectual property and has caught the attention of theme park fans as a result. There’s also the perpetual Universal vs. Walt Disney World fan debate, and reality that World Celebration is an easy comparison. For this and several other reasons discussed here, Celestial Park has become the most polarizing ‘portal’ of Epic Universe, with opinions ranging from it being an EPCOT killer to the park’s weakest link.

Let’s start this review with a quick introduction to Celestial Park. Whether arriving at Epic Universe through the front entrance or Helios Grand Hotel, guests flow through Celestial Park to the left or right of the water features that likewise flow from Luna, goddess of the moon, to Apollo, god of the sun. With acres of rolling gardens, chasing waterways and strolling pathways, Universal Orlando has boasted that “Celestial Park puts the ‘park’ back in ‘theme park.'”

Celestial Park features over two-dozen lush living gardens nestled along shimmering waters surrounded by stunning architecture inspired by astronomical and mythological elements. According to Universal, guests can relax in Celestial Park while taking in the sights and sounds around them, board a shooting comet for an exhilarating roller coaster adventure, dine on delectable cuisine, shop exclusive merchandise to commemorate their visit and more.

Celestial Park’s seven acres of water where a multitude of fountains sway, dance – and even reach heights up to 135 feet in the air – to music and interactive lighting from day to night. Above all else, Celestial Park acts as a world between worlds, and is essentially the hub through which guests enter the portal for each intellectual property-based land in the park. Think of it like Main Street at Magic Kingdom or, more aptly, World Celebration at EPCOT.

(Note: this was originally intended to be one subsection of our larger Epic Universe theme park review, but it kept getting longer, so is being separated out to its own standalone post. For better or worse, Celestial Park is the most thought-provoking land at Epic Universe, and the one deserving of the discourse.)

The unequivocal highlight of Celestial Park is the fountain shows that play throughout the day and night.

Thus far, these have occurred sporadically and not on a set schedule. Most of these are relatively brief, with the fountains dancing to background music in between the actual shows. There’s a full nighttime fountain show (or multiple?) that last ~15 minutes, but I’ve only managed to catch this from my room at Helios Grand Hotel.

Universal has access to a great suite of music from its film franchises and beyond, and Epic Universe is no different in this regard. Some of this will be lost on casual guests, as I’d imagine the themes from Super Mario Galaxy aren’t going to be instantly recognizable to all but the most hardcore Nintendo fans. But good music is good music, and these scores plus water plus lighting are a great mix.

Once the sun sets, the show lighting in Celestial Park is fantastic.

This whole area is an A/V geek’s dream, as this feels like the first theme park area in Central Florida that’s designed with just an absurd amount of customizability. It’s impressive the way the lighting in the fountains, bulbs and everywhere throughout Celestial Park can be synchronized, changed simultaneously and instantaneously.

Having an aerial view of this being programmed and tested from Helios Grand was really fascinating–controlling this must be a ton of fun, kinda like our Twinkly Christmas tree, but at a massive scale. I’m not sure that high-tech wizardry always delivers the warmth that makes these spaces feel inhabited, but it looks really cool, regardless.

Speaking of cool, Celestial Park is the opposite of cool during the day. This is something we covered at length in Why You Should Skip Epic Universe in 2025, so I don’t want to belabor the point, but Celestial Park is hot. 

For all of the bluster from Universal about Celestial Park putting the “park” back in theme park, it sure doesn’t feel that way when you’re actually there, on the ground. There are no mature trees or shade structures of any sort, but instead, large swaths of the most reflective pavement on earth. You can feel the heat from both above and below, making it difficult to spend time in Celestial Park during the day.

Throughout my visits to Epic Universe (all days that weren’t even all that hot or humid), I’ve seldom seen more than a handful of guests in Celestial Park during the day aside from those going from point A to B. It’s always been a veritable ghost town, and for good reason–it’s incredibly uncomfortable. Celestial Park might be a lovely park-like setting a decade from now, but in the immediate future, it’ll likely become umbrella central this summer.

Despite the practical reality that it’s hot and few guests are actually spending appreciable time there, many of my fellow diehard theme park fans are getting lost in their love for Celestial Park. This praise has become exaggerated for a couple of reasons.

First, Celestial Park is a land without ties to intellectual property, which is becoming exceedingly rare for Disney or (especially) Universal. Original concepts are catnip for theme park fans, even if they (sadly) don’t resonate with the general public in the same way.

Second, Celestial Park is a contrast to the recent EPCOT overhaul, which was bad. Very bad. There’s no way around that, so we might as well acknowledge it. Our own review of CommuniCore Hall and World Celebration was scathing, calling it better than a dirt pit but having little other praise for the project. Universal fans are unsurprisingly latching on to the disparity between Celestial Park and World Celebration as “proof” that Universal is beating Disney.

At the risk of stating the obvious, World Celebration being very bad does not automatically make Celestial Park good. The latter being better than the former also doesn’t make Celestial Park great! There’s still room in such a coherent analysis for them to both be bad or underwhelming!

To be clear, I do not think Celestial Park is bad. But I also think it falls well short of greatness. It has some excellent ideas, but the execution is scattershot at best and it suffers from plenty of problems and completely misses the mark for “putting the ‘park’ back in ‘theme park.'”

On paper, Universal did a good job. Unlike the EPCOT overhaul, it has an abundance of water features. These are also catnip for theme park fans, as it seems we’re often arbitrarily deprived of them. There are multiple fountains with synchronized jets that look lovely day or night (but especially night). There are flowing streams, reflecting pools, and beautifully-designed gardens. The above photo looks great, doesn’t it? Far better than anything in World Celebration!

The problem is that none of this is engaging or explorable. The above photo is not mine, because this is not possible from a guest-facing location. Notice something missing from the image? Walkways! Oddly enough, after trying to put the park back in theme park, Universal designed Celestial Park to be guest-flow corridors with wide walkways and only a scattering of tiny trees.

There is very little opportunity to get lost along little trails and discover quiet spaces, sit back and relax or simply slow down. For the most part, everything in the center of Celestial Park is for viewing from a distance–you walk along the periphery, with a couple of cut-through points.

This layout means that, even once the trees mature and there’s more shade, Celestial Park is largely going to be a conduit for getting guests from point A to B, at least during the daytime hours. There are very few areas that engage with the imagination, offer satisfying places to sit, or invite guests to get stay for a while.

For all of its problems, this is actually something World Celebration at EPCOT does better. It has smaller pathways and quiet spots to sit that beckon guests. By contrast, Celestial Park is largely one big loop of a very wide walkway–it’d work well as a performance corridor if Universal ever decides to add a parade, but it doesn’t feel particularly park-like except when viewed at a distance.

More than anywhere else at Walt Disney World, Celestial Park reminds me of Disney Springs in the way it’s designed.

Both have lovely water features, but the common areas are still primarily about funneling guests from place to place. A bit of form mixed with function. I far prefer the architecture of Celestial Park to the repurposed whatever of Disney Springs, but neither have the requisite level of warmth or any lived-in quality. They are not inviting places to linger or simply be.

Comparing Celestial Park to Walt Disney World’s shopping and dining destination is not meant to be a cheap shot at Epic Universe. There are plenty of ways Celestial Park runs circles around Disney Springs and other areas at Walt Disney World. If anything, this is another indictment of World Celebration, as it just dawned on me that there are things Disney Springs actually does better than that park’s new central spine. But I digress. 

Although the ‘park-like’ environment is what the marketing emphasizes, the high point of Celestial Park is its architecture and interior design. The land is this cool mix of Jules Verne meets Art Nouveau with a dash of exhibition-architecture and cosmos stylization. The insides of the restaurants and shops are all varied and interesting, showcasing Universal Creative at the top of their game.

Universal went above and beyond with these, allocating significant creative and monetary resources to getting this all right. Huge kudos here–I fear this same area done by Disney would’ve been a bunch of boring and vaguely modern designs (not a bold prediction given precisely what was delivered via World Celebration).

The exteriors aren’t always perfect and I fear that there won’t be quite enough to lure guests inside and explore these venues, but those who do will be rewarded with some of the most unique and interesting ideas, along with an unparalleled depth of design.

Simply put, the themed design work inside the spaces in Celestial Park is better than anything we’ve seen at Walt Disney World lately, especially in ‘blank slate’ spaces. I hope Imagineering takes the time to explore these stores and restaurants, and is disabused of the notion that everything like this needs to be sterile/crisp/clean/modern/airy/insert other buzzword for boring.

Again, Celestial Park is the one land in Epic Universe not based on intellectual property so what’s been created for its two attractions and vast array of restaurants and retail is original. But this doesn’t mean it’s devoid of storytelling. There’s a backstory for Celestial Park itself that also weaves into the four outlying portals, making this area the connective tissue that attempts to prevent this from being yet another ‘studios’ park.

According to the land’s lore, the Chronos is a device that gathers the cosmic energy needed to open the portals to the four worlds. The Chronos is in alignment, and alive with energy. It opened a grand gathering space for travelers from around the universe who have visited the portals, and the Chronos replaced the comets that had previously served as transportation across the cosmos.

At least, I think that’s the backstory. This was only ever relayed via the official “Discover Universal” Podcast and other pre-opening morsels of lore. The story was supposed to be conveyed to guests via the Hemisphere Stage and characters in Celestial Park who regaled guests with tales of the travels (think Citizens of Hollywood or Main Street). These characters were all cut very early-on during previews.

While I love the look of Celestial Park and can create my own headcanon to make sense of it all, I’d appreciate if there were more worldbuilding to flesh out its backstory and sense of time and place. This would also help make the land feel more lived-in, and attractive to regular guests, even if they’re not actively asking questions about this stuff.

The replacement for these Celestial-citizens is another way Celestial Park reminds me of Disney Springs is the entertainment. I hate to disparage live performers, as they’re an asset to any area, but the contemporary acts in Celestial Park playing top 40 hits and oldies remind me of those you’d see in Disney Springs or maybe CityWalk. It’s all generic, playing radio music you could hear anywhere.

Honestly, this is probably out of necessity. After spending time in Epic Universe, I now understand the why of the aforementioned entertainment cuts. With the way guests are moving through Celestial Park, there likely isn’t the opportunity for more nuanced acts that have time to organically unfold and slowly capture an audience. No one is willing to take the time to seek out this type of thing, or invest in it if passing by. Instead, the entertainment needs to be able to beckon guests from across Celestial Park.

It’ll be interesting to see how guest response to Celestial Park evolves over time, or if it does. My expectation is that this area in the center of the park will always hollow out during the daytime, with the many restaurants and retail spaces seeing comparatively less foot traffic and fewer patrons than those in portals–unless one rises to the top as destination dining (probably Atlantic?). But I could see Celestial Park feeling dead during the day for years to come, even as the portals themselves are slammed.

This won’t be an issue once the sun goes down, as that’s when Celestial Park is unquestionably at its prettiest. It’s arguably the best land in the entirety of Epic Universe at night, perhaps even surpassing Dark Universe. (The land with nighttime basically in its name!)

At dusk, the colorful fountains and lights of Celestial Park engage and attract guests as they’re leaving Epic Universe, and the increased dynamism will make Celestial Park a draw in the evening. The only problem with that, as with the EPCOT overhaul, is that nighttime is a small sliver of the Epic Universe operating day.

This is why we were so pleased to see Epic Universe extend its hours for the first half of summer. I hope this continues. Honestly, I’d even accept a “compromise” where the four primary portals close at 10 p.m., and Celestial Park stays open for shopping and dining until 11 p.m. Given the practical realities of clearing the park, and the potential for generating revenue, this seems like a win-win.

Finally, I’m not going to fixate on the quality of the two attractions in Celestial Park because we do that in our Ride Reviews & Rankings for Epic Universe. However, it is worth touching upon how they enhance Celestial Park as thematic elements, anchoring the land and giving it a sense of kinetic energy.

Constellation Carousel is incredible. It simply oozes warmth and is probably the first time in theme park history that a carousel has acted as a land’s “wienie.” I cannot get over what an asset this attraction is to Celestial Park and Epic Universe as a whole; it reminds me of Fantasyland at Disneyland Paris or Tokyo DisneySea, both the highest possible praise.

Everything about Constellation Carousel is first-rate. From its location in the middle of the park to the rockwork and fountains to the warm lighting, colorful critters and whirligigs overhead. It might be “only a carousel” as an attraction, but as an asset to the theme park, it’s so much more.

Then there’s the roller coaster on the perimeter of the park. One big “issue” tangential to Celestial Park that comes up a lot in fan debates is Stardust Racers being an exposed roller coaster visible from throughout the land and beyond. Disney wouldn’t have done this, it’s true! There’s a certain aversion to exposed steel (except when explained away by story) and stringence on sightlines among Disney fans vs. Universal fans.

I view all of this on a case by case basis. Not every sightline encroachment or thematic incursion is unforgivable. Some, such as seeing a German castle or Swiss mountain from Midwestern main street, are perfectly fine; they add an element of whimsy and unexpected cohesion. There’s no hard and fast rule to this–it’s a smell test. What works or is permissible is situational–does it add to the energy as opposed to distracting from the immersion?

To each their own, but I view the placement of Stardust Racers as a net positive and am not bothered by seeing it from elsewhere in the park or seeing backstage while on board the coaster. Stardust Racers radiates excitement and exhilaration, and the places from which it’s visible are mostly fine. It’s a net positive.

Ultimately, the core thesis of Celestial Park that’s been advanced by Universal Orlando is that it “puts the ‘park’ back in ‘theme park.'” This is seemingly the basis for fans calling it an EPCOT killer (well, and that it has many fountains whereas World Celebration does not, a fact that still stings). I’ve spent well over 2,000 words on it, but all you have to do is glance around Celestial Park during the day and see it nearly empty to disprove that thesis.

Ironically enough, it’s all of the non-park-like qualities where Celestial Park shines. The portal has flashes of brilliance and kernels of great ideas that could be fleshed out over time. It also has true exemplars of themed design and world-class theme park restaurants that locals and fans will want to revisit again and again (I cannot wait to return to Pizza Moon, one of my favorite spots in the entirety of Epic Universe). And then there’s nighttime, when darkness provides shade, the fountains come alive and the lighting is stunning.

All of that is a recipe for making me want to slow down and stay for a while in Celestial Park, even if I feel much differently during the day. In the end, Celestial Park is neither an EPCOT killer nor a weak link. It’s a warts and all opening act that could be better, and should improve over time. I’m looking forward to seeing how Celestial Park evolves, because it should. I have no such optimism for World Celebration. (Thankfully, that underwhelming central spine is not the totality of EPCOT’s atmospheric areas.)

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YOUR THOUGHTS

What do you think of Celestial Park? Impressed by the style or substance of Epic Universe’s opening act? Do you think it actually does “put the ‘park’ back in ‘theme park'”? Is this land an EPCOT killer, weakest link, or somewhere in between? Agree or disagree with our Celestial Park review? Any questions? We love hearing from readers, so please share any other thoughts or questions you have in the comments below!

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29 Comments

  1. I’m sorry, have you been to epcot recently (sarcasm)….we eat off the top of garbage cans cause disney doesn’t want guests loitering at high top tables or sit down tables? Food and wine doesn’t even have expanded seating….and the ‘mature trees’ are few and far between and they don’t exist in guest areas, only background, roped off areas so no shade is provided to the guests…..nothing to see here, move along. Just admit it, disney under iger has failed and even failed more miserably than some hoped they wouldn’t with epic. Don’t forget for all you tree huggers they’re tearing down all the old beautiful oaks on and around Tom Sawyer Island ar MK to put up a ride from a movie 25 years ago no one cares about to update it…..um, okay that math ain’t mathing. How about call it like it is, a bunch of bad ‘imagineers’ and bean counters in charge?

    1. From the post: “Celestial Park is a contrast to the recent EPCOT overhaul, which was bad. Very bad. There’s no way around that, so we might as well acknowledge it. Our own review of CommuniCore Hall and World Celebration was scathing, calling it better than a dirt pit but having little other praise for the project. Universal fans are unsurprisingly latching on to the disparity between Celestial Park and World Celebration as “proof” that Universal is beating Disney.

      At the risk of stating the obvious, World Celebration being very bad does not automatically make Celestial Park good. The latter being better than the former also doesn’t make Celestial Park great! There’s still room in such a coherent analysis for them to both be bad or underwhelming!”

  2. The anti-Nintendo slander is wild to me.

    IMO great theme park lands do not require the source material tell a great story. If they did, Pandora would be terrible. The land is just a canvas for telling its own stories or offering experiences, and can excel thanks to emotional music, visuals, etc. from the original material. That’s why Pandora works–it’s beautiful.

    Nintendo triggers nostalgia for a lot of people, and has great visuals, characters, and music. I really think that’s all that’s needed to resonate with generations of guests. Don’t overthink it!

    1. You mean like Tom Sawyer Island, for example? Sadly, kids no longer seem to read much at all, so newer generations do not have the same attachment to TSI, the Treehouse, etc. They do not seek or dream of adventure, but instead want to be a tiktok star or something equally dumb.

  3. It’s about meeting expectations.

    Celestial Park promised us something via the concept art, and has pretty much delivered on that promise.

    The Epcot overhaul concept art promised us an incredible double-decker event space with gorgeous vistas and landscaping, and failed to deliver almost any of it.

    1. “Celestial Park promised us something via the concept art, and has pretty much delivered on that promise.”

      Has it, though? I will grant you that it’s much closer than EPCOT is to the original art, but Celestial Park looked very lush and with mature trees in its art. It also gave the impression that guests would be in the midst of that.

  4. Universal will never “kill” anything Disney for 2 reasons:
    Height requirements and Hug-worthy IP
    People with kids under 10 can’t often ride everything in a Universal Park, but can in a Disney park.
    Comcast/Universal has some of the most forgettable or intentionally ugly IPs out there. Outside of HTTYD, there’s really not much “aww” factor. Disney masters this.

    On to the park itself, I’m a bit underwhelmed – there’s a LOT of wasted space where more features could have been, such as the Paris area with HP, ONE ride, really?? That’s a lot of space to visit only once in your day. Celestial Park is another sprawl spot where so much more could have been done – zero interactive water features? ALL this water and NO where to cool off outside?
    But most of all HOW do they not put a walkthrough haunted house in Monsters land?? If you’re going classic horror, GO classic horror.

  5. One thing I like about Epic Universe is it is very green and was built sustainably, probably more so than Disney Parks. To be fair, Disney’s areas were built before much of the green technology was developed.

    What I like about Celestial Park is the design and beauty of the area. I believe it will grow into itself, both literally and aesthetically. Ys, I used it as a way to get to the other areas but as I become more familiar with the other lands I am sure I will be drawn more to Celestial Park. It certainly looks soothing and beautiful in the evening.

  6. Seems about like the monstrosity of the Mongo-Hub in MK now. Way too big, no shade, too much pavement, etc.

  7. You have to be suffering from recency bias or “new park” syndrome Tom. There’s no way that a piddly 7 acre Celestial Park is anything close to an “Epcot Killer.” Celestial Park is beautiful but it doesn’t some close to Celebration Park much less the entire Epcot park….it just doesn’t. Most people use CP to get to the other lands and aren’t even looking at anything in CP. Yes, the fountain is pretty but I found the statues kind of hodgepodge and no central core theme.

  8. While I certainly can see some people getting kind of hyperbolic about it, Celestial park is a lovely and relaxing place and does remind me of a mashup of Future World and World Showcase. I do hope that the foliage matures and enhances the “park-like” feel and that Universal finds a way to fix the Celestian entertainment that was in the area and makes it something worth seeking out. I have also heard that they have the facilities to do parades in Celestial Park, so hopefully they get that happening (and some shading solutions) soon.

  9. Since right now it’s a nighttime or cooler weather park, I hope they realize that and plan to go all out for Christmas with it. It could look (and sound) incredible during the holidays.

  10. I mostly agree on Stardust Racers sightlines – I don’t even mind seeing it from Berk! – but I don’t appreciate seeing the Hyatt Hotel (etc) from the loading station, since guests spend appreciable time there with nothing to do except look around. That feels like it was avoidable.

    Epic Universe drives home how stupid Disney’s decision to remove the Fountain of Nations was (and I don’t view Journey of Water, an attraction that requires a detour and isn’t visible externally, as a suitable replacement). But despite Disney’s best efforts to lower their own ranking, Epcot clearly remains the better park based on size, transportation, etc; it also has more expansive bodies of water that make great photo opportunities, whereas Epic is more focussed on water features. The comparison feels like comparing Soarin’ to Impressions de France: one is clearly “better”, but the fact they are comparable says a lot.

    1. There’s a lot on the sightlines front that was wholly avoidable, no doubt about that. I’ll be dedicating more time to that subject in the full park review.

    2. This is something that has plagued Universal for years in all of their Florida parks. They seem to have no problem in any park that sight lines intrude other lands or intrude from the outside world.

      I’m hoping that as the trees mature, this problem gets solved at Epic Universe because it’s not been solved at USF or IOA.

  11. I appreciate this thoughtful analysis. Though the term “EPCOT killer” doesn’t really make sense to me – are people out there really saying this kind of thing? I see so few similarities between Epic and EPCOT; the typical EPCOT visitor didn’t previously come for the ambience in the central spine area and they aren’t coming for the new (disappointing) vibe in World Celebration (other than maybe festival offerings, which Epic won’t have).

    So is this comparison just a way for theme park fans to throw shade at Disney for cheaping out with World Celebration? Because to me, only a “next level” version of a world’s fair with cool edutainment and dark rides, cutting-edge science and nature exhibits, and better immersion in world cultures/nations would make me feel like EPCOT is obsolete. Other than the Paris area at Epic’s Harry Potter land (which looks like a way cooler version of the France Pavilion) I don’t see any of this being what Universal was trying to attempt. The only EPCOT killer is Disney’s own strategy for the park!

    1. I think it’s all of the above.

      I can kind of understand the logic, especially since the people having this conversation are largely locals or frequent visitors who view Epic Universe as having the potential to displace EPCOT as the “hangout park.” There are other parallels (like World Celebration, fountains, France, etc), too.

    2. @Pete “The only EPCOT killer is Disney’s own strategy for the park!” Amen! This should be a bumper sticker.

    3. Tom, I agree! I think the Nintendo land only needs to be scrutinized against any to a single Disney satellite land, such as Galaxy’s Edge, Pandora, Toy Story Land, etc. I bought the original NES with two years of saved birthday and Christmas money back in 6th grade, and have teens who have grown up on Zelda and Mario Kart. We are filled with excitement at the idea of experiencing the Nintendo attractions together without diminishing any of our enthusiasm for Disney’s offerings. I don’t think Disney is at risk of being toppled anytime soon, and am glad that the two organizations feel the need to compete with one another.

  12. I would totally recognize Super Mario Galaxy music if I came across it in the wild – Gusty Garden Galaxy is certainly the most widely known tune from the soundtrack, but even the music that plays while waiting for you to choose your saved game is awesome. Koji Kondo and Mahito Yokota really outdid themselves with SMG. Anyway, I’ll get off my soapbox now.

    1. This is part of why I think Universal will surpass Disney some day. The Mario and Nintendo catalog for creativity is off the charts. Universal’s alignment with Nintendo is going to pay dividends for a long time. Nintendo resonates with old and young, and video games seem like they will outpace movies (if they aren’t already and even if not the Mario movie did extremely well).

    2. I agree about Nintendo being huge, but I still think that, realistically, Disney has an insurmountable head start. Epic Universe cost $7 billion, and they’d need to spend at least that much to bring the two existing parks up to par. I question whether Comcast will have the appetite for that level of investment. I also don’t think a few IPs–even big ones like Nintendo or Potter–can surpass Disney. Guess we’ll see in the decades to come, though.

    3. People have fun memories of playing Mario as kids, but Mario doesn’t have stories people connect to their own lives. Even the movie from a few years ago missed the opportunity to have a story. It was kindof just game references stitched together.

      Potter of course and How To Train Your Dragon make that connection with people, but everyone has emotional connections to Disney stories in a way that Mario could never muster.

    4. I agree with Aeryn. I grew up playing Donkey Kong (a Mario game in every way except its name) in both arcades and my Atari 2600, then had a NES and SNES where I loved playing the various Super Mario Bros. titles. I kept my SNES and still have it — over the past decade I’ve introduced my kids to those old titles on the old console, and they have a Switch on which they play Mario Kart and a bunch of the other Mario-centric games (I do join them from time to time).
      Mario as a character (and the “greater Mario universe” in general) is super fun, super nostalgic, and still relevant today. But I have never felt any emotional connection to the story of Mario or other characters from that universe, nor have my kids.

      On the flipside, Disney and Pixar have always leaned into storytelling, and creating heroes/heroines whose story arcs resonate in very emotional ways. Are there video games that lean into storytelling and bring emotional heft to the table? Absolutely! But the Mario universe is not that, and doesn’t try to be that.

      I think Super Nintendo World is a great idea for a land, and it’s obviously successful. There are great opportunities for attractions based on other games (Zelda, etc.) that Tom has written about extensively here. I could even see a park solely devoted to video game titles being successful! But I could never be convinced that Nintendo is going to be the basis for building an entire theme park empire that rivals/threatens the Disney Parks. It just doesn’t carry enough emotional weight or resonance across enough different guest demographics.

    5. I think a theme park based on Nintendo IP likely could succeed and surpass Disney, but not in the US, and it would need to go way beyond Super Mario. You would need Pokemon for sure (and huge advancements in moving animatronic technology to help Pokemon come alive), Zelda, and potentially Kirby too. It would need a huge budget.

    6. Aeryn makes a really good point here Super Mario Galaxy is the only ‘first party’ Mario game that has a recognizable story, and the story isn’t even about Mario (it’s about Rosalina and the Luma). While Mario, Luigi, Princess Peach, Yoshi and Toad are well-known characters, they are known for the fun gameplay, not the great storytelling.
      I was actually surprised that they decided to build Super Nintendo Worlds beyond Universal Japan in Osaka, to be honest, particularly given that other game franchise-based locations (like Sega World and Joypolis) haven’t been giant successes.

    7. Exactly. People say, “I always loved Ariel because I didnt feel like I fit in when I was little and she gave me hope” or “I love Cinderella because I went through tough times and I kept my positivity”

      What is there to say about Mario’s story? “Oh it just reminds me of that time I saved a lady from a giant monkey in a castle”

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