Commentary Archive

Reimaginings Inside the Park and ‘Beyond the Berm’ Expansion at Magic Kingdom

CEO Bob Iger and Parks Chairman Josh D’Amaro have teased expansion possibilities for Magic Kingdom in the last few months, from ‘Beyond Big Thunder’ to development in the footprint of the park and plans outside the berm. This post discusses possibilities, including New Orleans Not-So-Square alongside Tiana’s Bayou Adventure as well as Coco, Encanto, and

Cleaning Up Chapek’s Costly Catastrophes

Walt Disney World’s 2023 is the year of cleaning up Chapek’s costly catastrophes. We’re not even halfway through, and arguably the biggest announcements and changes have all been about “undoing” damage done by Umbrella Bob during his reign of terror. Okay, that is slight hyperbole. Not every single decision that’s now being corrected was made

Arendelle Is Going to Be Awesome.

The Frozenification of Disney’s theme parks continues. For almost a decade since the film’s release, Imagineering has been gradually adding Frozen to Walt Disney World, Disneyland, and the international parks in Paris, Hong Kong, and Tokyo. (Updated May 12, 2023.) It started with some of the most popular meet & greets ever, continued with stage shows and other