D23 Expo Recap & Giveaway
Another D23 Expo is over. Star Wars Land & Toy Story Land were announced. Details for Pandora were released. Shanghai Disneyland was showcased. Many other Disney Parks future plans were unveiled, or at least hinted. The (largely impressive) future film slates for the live action studios of Marvel, Lucasfilm, and Disney were shown, with appearances by many prolific actors. Pixar and the Walt Disney Animation Studios showed off what looks like another impressive (albeit sequel-heavy) run. Disney Interactive discussed future plans and its further evolution.
While there was a lot to hear in those other panels, since this is primarily a Disney Parks fan-blog, let’s take a closer look at the announcements for Walt Disney World and Disneyland. First, it was a pretty big deal when Star Wars Land was announced for Walt Disney World & Disneyland by Bob Iger at the end of the Star Wars live action panel. We have all of the details in that blog post, but it’s really exciting that there’s both a short term and long term plan. Then, in the Parks & Resorts panel, Toy Story Land was announced for Walt Disney World. As the comments in that post bear out, this was a more divisive announcement. After giving it more thought, I’m slightly more optimistic, but my overall stance remains more or less “necessary evil.”

In this panel, Soarin’ Over the World, Iron Man Experience (in a really awkward segment), Shanghai Disneyland, and other vague plans for the international parks were also discussed. It was probably the best Parks & Resorts panel yet, and I felt like there was a palpable energy in the audience. It’s going to be fun watching all of these announcements take shape over the next several years, and I feel like we fans are going to be like kids on Christmas Eve for a while (Do I smell a blockbuster sequel to Groundhog Day?!) The panel ended with a cast choir singing an excellent medley of parks’ songs, which was icing on the cake.
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Then, on the show floor, Parks & Resorts was represented with a two-part booth: one featuring new details about Pandora — World of Avatar at Animal Kingdom and the other really giving a closer look to the Shanghai Disneyland project. Suffice to say, I cannot wait to see Shanghai Disneyland.
That’s it for the main Disney Parks stuff, and overall I felt it was a solid showing, especially after the lack of announcements at the last D23 Expo. Not all of the predictions in my recent Disney news & rumor posts were announced, but that doesn’t mean those rumors are dead, either.

Beyond that, the Expo Floor provided a hands-on look at things in some really well-done and elaborate booths, while also giving third parties a chance to show what they are doing with Disney. Smaller sessions from the Archives, Walt Disney Imagineering, and Animation–just to name a few–delved into more granular topics, both past and future. This was the 2015 D23 Expo in its broadest terms.

In reflecting upon the 2015 D23 Expo, more specifically, I think it’s important to take a look at both the good and bad. If you go by just the sheer amount of content, announcements, and confirmed rumors, I think it’s pretty easy to view this year’s D23 Expo as an unmitigated success. The floor show was arguably the best it has ever been in terms of variety and booths that were really worth visiting.
For theme park fans, these booths were anchored by ‘Disneyland: The Exhibit’ (we featured a lot of photos of this booth in our D23 Expo Live Updates post) and the Parks & Resorts booths. From my perspective, these were the two best booths, but I was also impressed by Disney Interactive and Consumer Products. (I cannot wait to get my hands on some of those The Good Dinosaur prototype toys they had…30 isn’t too old to play with dinosaur toys, right? Asking for a friend.)

One disappointment on this front was that there was no Imagineering booth that covered some of the interesting behind the scenes stuff, but clearly WDI’s presence was at the Parks & Resorts booth, so no major complaints there. I’d also love to see a more imaginative Pixar booth; these folks are some of the smartest people on the planet, and lifting the curtain on the creative process or any kind of analytical look at what they do would be excellent. Largely, though, the Expo Floor was solid, and a place you could spend a full day just wandering.

The panels and sessions were also largely good, and offering a great deal of variety. As someone who focuses primarily on theme parks, the ones put on by the Archives and Imagineering are go-to stops for me. I was pleased to see variety in these, and not simply the same people saying the same things as at previous D23 events.
Beyond these, I was blown away by the Silly Symphony Concert and The Muppets panel, which were two of the highlights of the Expo for me. My personal favorite session was Disneyland Home Movies, as the footage they found for that was unique and impressive.

Then there’s the bad and ugly. Crowd control and communication…or the utter lack thereof. This is something Disney normally does really well, but when D23 is involved, all bets are off. I’ve been to 8 D23 events of varying size, and at every single one, crowd control was poor at best and abysmal at worst.
The retort I’ve heard with regard to the D23 Expo is that this is how all large conventions are. That is absolutely not true.

It is true that large conventions like Comic Con and Gen Con draw large crowds, and often have long waits. Heck, even lines to purchase merchandise can measure in hours. That’s the nature of the beast. What differentiates those conventions from this is that the D23 Expo is like “Clue: Convention Edition.” Try to figure out which line goes where or what the protocol is for this or that, and it’s a veritable whodunit, with each staff person having nuggets of (conflicting) information that ultimately might lead you to the right answer.
Here’s an snapshot of the chaos: ten thousand-plus guests line up to enter the Anaheim Convention Center each morning, and on hand at the door there are 4 staffers who start attempting to scan temperamental QR codes on attendee badges about 30 minutes before the morning panels start.
There are a few things wrong with this picture: 1) 4 staffers for 10,000+ guests?!; 2) why scan a QR code at all? Use more efficient tech (a la other large conventions) to verify guests and get them inside quicker; and, 3) why start a process that is known to take 2+ hours only 30 minutes before the panels start for the day?

This is the most frustrating aspect of the day at the D23 Expo, and it is a recurring problem about which attendees complain, and D23 never fixes. It’s just one of several crowd control and communication issues, but certainly the most frustrating. My assumption is that D23 looks back at how many tickets were sold and how much money was made, and judges success or failure on those grounds only. Disney, you’re better than this.
At this point, it’s one of those things I’ve come to accept as inherent in any D23 event. I certainly don’t like it, and will complain about it every time because these are fixable problems, but I enjoy the content of the D23 events so much that I’m willing to tolerate these recurrent, frustrating issues.

For those looking ahead to the 2017 D23 Expo, a question I’ve been asked a lot is whether I recommend going. My answer, as with just about anything, is “it depends.” If you’re planning your first family trip to Disneyland and only have a week to spend in California, absolutely no way. If you’re a single dude or gal living in Utah, wanting to meet some internet friends in real life, absolutely.
If D23 and Disney have demonstrated anything with these Expos, it’s that they do not learn from their mistakes. Because of that, I would not go if any of the above issues are things that would ruin your day. Do not go with the optimistic (and misguided) notion that “things will be better this time.” Do not go if you are not able to handle long lines. Do not go if you have small children that won’t be able to handle long lines.
Meeting internet friends and seeing a diverse and interesting mix of what’s going on with The Walt Disney Company is why I go to the D23 Expo, and why I love it, warts and all. Irrespective of those issues, I had an absolute blast at this year’s Expo, and I hope my words above do not scare you away from going. I stayed until the bitter end last night, and had a feeling of sadness that I’d have to wait 2 years to do it again as things wound down.

Rather, my words above are, in the infinite wisdom of Sallah, so that you “take heed.” The Expo definitely isn’t for everyone, but if you think it might be for you, you should go in with appropriate expectations and a relaxed attitude. Don’t simply look at the schedule and think you’ll be skipping from panel to panel without a care in the world while effortlessly scoring swag from vendors who want to hype you up on their products. You will see a lot of panels and score some swag, but you will also wait in lines (lots of them), while becoming frustrated by the utter confusion of the event. If you’re fully prepared and know what you’re getting yourself into, it can be a ton of fun, and an enjoyable way to kick off a Disneyland vacation.
GIVEAWAY!
This is another giveaway sponsored by Harveys, and provides you with a chance to win their Disney Mini Messenger / Forest Mickey bag. Harveys has a huge line of Disney bags, which you can check out here.
As one of the foremost authorities on messenger bag fashions, I’d have to say that…yep, this is a messenger bag! Actually, I know nothing about messenger bags. I do know this particular one is camo print, so if you’re trying on your invisibility cloak, a bag like this is a must. I also know that Harveys is a trendy brand with some cool styles…because Sarah told me so.
Anyway, on with the giveaway…
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YOUR THOUGHTS…
What do you think of the D23 Expo announcements? If you attended the Expo, what did you think of the experience? Are you thinking of attending in the future? If you have other ideas, questions, or thoughts, please share in the comments!



I am really excited for Hollywood Studios to finally have a direction to head! My husband has long maintained it should be renamed to Disney Studios and have lands based on their properties LucasFilm, Pixar, etc. This is a great step in that direction.
I just watched the making of film for the new Soarin’ and it looks amazing. It would be great updated into digital clarity.
I would have loved to go to d23 but can honestly say after seeing all the merchandise, I would be soooooo broke!
I wish I could have attended this year, but I will definitely plan on it for 2017. I am excited by everything new coming to the parks, and I am even MORE excited about the fact that the Imagineers have even more cool stuff in the works far beyond what was announced. Heck, I’ll bet they already know what they are going to announce in 2017!
I love reading your blog. We are super excited about Stars Land, but sad to hear that the Big Thunder Ranch area is going away. I wonder if the barbecue will find a home in the new area?
I appreciate you taking the time to give us an update! I don’t think I will ever make it to D23 so I enjoy reading the highlights about it on your blog.
Regarding crowd control, we took my teenage son to Boston for Pax East, the insanely large gamers convention, supposedly 50,000 people, and the crowds (and lack of control) were merciless!
If I heard “the line is capped!” one more time I was going to chuck.
I want to attend D23 one time, but the crowd disorganization at Pax was almost scary.
Most people I know are willing to wait in a queue as long as it is organized and everyone else is also waiting.
Thank you for your reports, it does make me want to get there at least once!
Thanks for the updates! Hearing about all of the upcoming happenings at the Disney Parks makes me even more interested in returning. I haven’t been to any of them in over a decade, and haven’t been to any of the international parks.
(Btw, I second other posters who note that apparently the RSS for this site is broken.)
Thanks for the update and analysis! I’m excited about what is coming to Disney parks in the next few years. Can’t wait to see it all in person!
So much interesting info – but you don’t make me want to go. I’ll settle for reading the reports.
Tom, as always, love your report. It was like being there with you!
However, reading those first few paragraphs were torture. Way too much passive voice, especially when you are such a talented writer. In short, Tom, I expect better of you!
In all seriousness, thank you for your report on all the Disney news. It’s great having one place where I can get all the info, and especially from a blog I’ve been following for some time now. Thanks! 🙂
*Reading *was* torture. Ugh. Sorry. I am ashamed.
I’m not a fan of long lines or huge crowds (outside of the parks of course) but I love reading about the Expos from fellow Disney-philes like you. Thanks!
So many exciting announcements for a Star Wars fan like me 🙂 Thanks for sharing!!!
Although the wait for these new lands to be finished feels absolutely excruciating, I am still super excited. I live in a house of Star Wars fans, so they are definitely thrilled. I am looking forward to a few new things being in place by the time of my 2016 trip: Frozen ride, evening Safaris, and River of Lights, plus the new Star Wars stuff that will be in place while we wait several years for the finished land.
I was surprised that they announced a Toy Story specific land – I was thinking it was going to be a more inclusive Pixar land. But hey, you never know what might come next!
Also, I was hoping for a little bit more info on the future of Epcot. We already knew that Frozen was going to Norway (RIP Maelstrom) and there’s been a lot of buzz about Soarin getting a new film, so I was hoping that they would tell us something new. And well, Future World isn’t very “future” more, is it?
In total agreement on the Toy Story land being a necessary evil as it sounds like much of the Star Wars land will be for those who are of Jedi rather than Padawan status. I will be curious if the TSMM expansion will cause the lines to become even longer, as people who brushed the ride/game off as being such a long line will flock to it the first few weeks the revamp is launched. Looking very forward to the Star Wars expansion, as I have always wanted to take a spin in the Millennium Falcon
so excited for everything coming up! I enjoyed seeing all of the updates on FB & IG
I had fun following along the excitement on twitter and online all weekend even though I couldn’t be there. Star wars land is going to be amazing, and Toy Story land, I agree it’s a necessary evil. The reason Toy Story Mania lines are what they are at HS is because there’s not much else younger kids can do at that park.
All the extra Star Wars stuff they are doing to tide people over was a nice surpirse though. We just bought annual passes for the first time, so if Season of the Force is early in the year while our passes are still good, perfect excuse to go.
If I subscribed to the newsletter a while ago, do I have to confirm the email address again? Or was your message at the end for new subscribers?
I’m always excited with any news about Disney and I know my kids are going to love the new Star Wars land. I’m very happy there is no more Frozen announcements 🙂 Soarin is exciting to hear about but I wish they would have something with Up or Inside Out..that would be fun.
I haven’t been to Disney since the Star Wars section was added. I don’t really know what it’s like as of now, but what will be different with the new land? I like Star wars, so I think it’s pretty cool that they are adding a land. I think that will be a huge draw for fans, including people who aren’t necessarily into Disney, kind of the way the WWoHP has been for Universal. Though my daughter was quite disappointed because she doesn’t like Star Wars.
I was a bit surprised about Toy Story. It’s never been a favorite of mine and I thought its popularity seemed to be waning in light of the newer films like Frozen and Inside Out. Why Toy Story?
Toy Story will be akin to Dumbo in Fantasyland. Children and children-at-heart instantly identify with toys (~opening toys at Christmas/Birthdays, playing with toys, feelings of fun and imagination). Toy Story Land then becomes an instant classic at a young age and becomes a “must do” ride/land for many families – especially parents and their children. Toy Story Lands in Paris and Hong Kong have a similar effect (child-like wonder and awe) and the new land in Disney Hollywood Studios has the potential to become a similar Fantasyland aimed at children and parents while Star Wars Land will be aimed at older children and adults (because of ride restrictions). Where you like the movies or not, Toy Story is a complete trilogy with a beginning, middle, and end, and Toy Story 4 will be released in 2017. Finally, as Tom wrote in a previous blog post, because the rides are mostly off-the-shelf from 3rd party designers and Disney Imagineering can save money by “simply” adding decorations and theme to the land; they can also rely on previously designed sets from Paris and Hong Kong. Hopefully this provides more money for Star Wars Land and fixing the flow of Disney Hollywood Studios.
Thanks for keeping us updated on the D23 Expo Tom! I enjoyed reading your posts, although it made me a little sad that I couldn’t make it out this time. 🙂
I’m very interested in the direction Disney is taking. I’m excited to see how these new ideas are going to be implemented. However, I’m probably most excited for Soarin’ Around the World. Soarin’ has long been a favorite ride of mine, but the graininess (is that a word?) and obvious lack of HD in a world where 3D televisions and Blu-Ray rule the world was killing it a bit for me. Also, good God, I hope they don’t change the score too much.