Disney Parks Revenue Up 70%, Per Guest Spending Up & Genie+ “Success” Grows
Disney reported its third quarter fiscal year 2022 earnings for this April through June on an investor call held by CEO Bob Chapek on August 10, 2022. This covers the good & bad of these results, including the “success” of Genie+, more guest spending growth at Walt Disney World & Disneyland, huge revenue increases from theme parks, streaming subscriber numbers, and more.
Let’s start with the numbers. The third quarter of the Walt Disney Company’s fiscal year (or the second quarter of the calendar year) is another quarter of positive results, especially as the previous year offers an weak comparison due to ongoing closures and soft attendance last year.
Last quarter, the Walt Disney Company missed on Wall Street estimates with earnings per share (EPS) off by 9% and revenue about 4% lower than expected. For the third quarter, forecasts called for revenue of $20.96 billion, but the actual total was $21.5 billion. Disney’s EPS was $1.09 per share in the latest quarter, whereas analysts were expecting earnings of $0.96 per share. With that said, the true bright spot of Disney’s quarterly earnings report was once again its flagship streaming service…
Disney announced added 14.4 million subscribers, as compared to 7.9 million in the previous quarter. The number far exceeded Wall Street expectations, with average forecasts anticipating around 10 new subscribers. Analysts on average expected the Disney+ streaming service to reach 147.76 million subscribers for the quarter.
In actuality, Disney+ blew past that with 152.1 million paid subscribers worldwide. The company also reiterated its guidance of of reaching 230 million to 260 million Disney+ subscribers by 2024. Currently, total subscriptions across all direct to consumer offerings exceed 221 million, thanks to additional growth at ESPN+ and Hulu.
Even prior to this, it’s been a good week for the company’s stock, with the share price up 20% month-to-date and falling to $90 per share in mid-July. Even after the August recovery, Disney stock is still down 28% year-to-date, compared with a 12% drop for the S&P 500 index. It’s given up gains during the pandemic as Wall Street has focused on profits, rather than growth in subscribers.
This has been a trend across the board with a reevaluation of streaming services, driven by two consecutive disappointing quarters for Netflix. That streamer has posted its first net losses of subscribers from quarter to quarter, resulting in Netflix’s stock price and that of its competitors (Warner Bros, Paramount, Comcast, Disney) to be hit hard.
Consequently, investors are reevaluating metrics for measuring success–and streaming services themselves are rethinking their approaches. Most notably, Warner Bros. Discovery last week announced a seismic shift in content strategy that caught Hollywood and fans by surprise.
Streaming services have faced numerous headwinds, including heightened churn, delayed content, and pulled-forward demand in the past two years. There have been questions as to whether Disney can outperform the competition–is it a cause of some of Netflix’s woes or will Disney+ eventually reach the same plateau?
While streaming continues to be the emphasis for Disney, it continues to lose money–and likely won’t turn a profit for the company until 2024. Between now and then, Disney is chasing market share and subscriber growth. Disney reported revenues for the quarter increased 19% to $5.1 billion and its operating loss increased $0.8 billion to $1.1 billion. (You read that correctly–Disney+ and co. lost over one billion dollars in the quarter. That’s even more eyepopping once you see the Parks & Resorts results below.)
The increase in operating loss was due to a higher loss at Disney+ (due to higher spending on content), lower operating income at Hulu and, to a lesser extent, a higher loss at ESPN+.
Rather than fundamentally rethinking its approach to streaming, Disney is making measured changes. The company revealed details about its highly anticipated ad-supported streaming plans, announcing new tiers and pricing. The new base option will be Disney+ with advertising, a subscription offer that will be available in the U.S. starting December 8, 2022 for $7.99 a month—the same price as the current ad-free base plan.
The Disney+ premium no-ads plan will increase to $10.99 per month or $109.99 annually on that same date. Disney also announced a variety of lower-priced, basic plans with ads for the Disney Bundle, which includes various ad-supported and free configurations with ESPN+ and Hulu.
Of particular interest to us is Parks, Experiences and Products (or Parks & Resorts). Revenues for the quarter increased by 72% to $7.4 billion during the quarter, up from $4.3 billion during the same period last year. The company attributed this to increases in theme park attendance, occupied resort room nights, and cruise ship sailings–partially offset by higher costs.
In particular, cruise ships were operating during the entire current quarter while sailings were suspended in the prior-year quarter. Guest spending growth was due to an increase in average per capita ticket revenue and higher average daily hotel room rates. The increase in average per capita ticket revenue was due to Genie+ and Lightning Lane, which did not exist in the prior-year quarter.
Walt Disney World also had fewer promotions in the third quarter. While we’ve discussed the return of discounting in recent months, that’s as compared to last fall–the prior-year quarter that is the relevant comparison here did have better room-only discounts.
Higher costs were primarily due to volume growth, cost inflation, and new guest offerings. Domestic parks and resorts were open for the entire current quarter, whereas Disneyland Resort was open for 65 days of the prior-year quarter, and Walt Disney World Resort operated at reduced capacity in the prior-year quarter.
Another interesting note from the company is that performance was “partially offset by an unfavorable attendance mix at Disneyland Resort.” Disney has been touting the favorable attendance mix for the last several quarters, so this is an interesting twist. In plain English, this means more Annual Passholders or Magic Keymasters. Locals and/or regulars spend less per visit on average, making them less desirable in a high demand environment.
While we wouldn’t expect Disney to directly address it, we have noticed more park reservations have been allocated to Magic Keys in recent months, which is likely due to the Magic Key lawsuit (discussed towards the end of this post). There have been some dates when reservations haven’t been available for regular ticket holders, but have been open for APs. It’s also possible that the company has unrealistic expectations based on the strength of the more favorable attendance mix in Florida. But Disneyland is not Walt Disney World.
You might also say that the positive Parks & Resorts results were partially offset by an “unfavorable location mix.” International parks dragged down the results, losing $64 million for the quarter. This was largely due to the closure of Shanghai Disney Resort, which was due to the park being open for all of the prior-year quarter but only for 3 days in the current quarter.
Improved results at international parks and resorts were primarily due to growth at Disneyland Paris, which saw increases in attendance and occupied room nights, partially offset by higher operating costs due to volume growth. Additionally, Disneyland Paris was open for the entire current quarter compared to 19 days in the prior-year quarter. Although the favorable comparison drops off next quarter, the Disneyland Paris 30th Anniversary celebration should help deliver strong results.
The earnings document also revealed that capital expenditures increased from $2.5 billion to $3.8 billion primarily due to higher spending at Parks & Resorts, driven primarily by cruise ship fleet expansion. The increase also reflected higher spending on corporate facilities.
Work had largely resumed by this time on the major projects at Walt Disney World and Disneyland, so there’s likely not much change there. Work coninutes TRON Lightcycle Run at Magic Kingdom and they appear to be doing more digging in the Giant EPCOT Dirt Pit. For the international parks, the Zootopia expansion at Shanghai Disneyland, Arendelle: World of Frozen at Hong Kong Disneyland, and the expansion of Walt Disney Studios Park at Disneyland Paris are all ongoing.
When directly discussing theme parks during his scripted remarks, Chapek gushed about the performance of Disney’s domestic parks. He indicated that they continue to see strong revenue growth and that demand remains strong.
It’s hard to pull substantive quotes from Chapek’s prepared statements that don’t sound like they were written by AI. For what it’s worth, they sound equally robotic when read aloud. Perhaps you fans of “activations” and the “synergy machine” might beg to differ with my assessment and love Chapek’s speaking style. To each their own.
One thing mentioned repeatedly by both Chapek and CFO Christine McCarthy was the park reservation system. McCarthy confirmed that Walt Disney World “has not seen demand abate at all” and is still seeing “demand in excess of the reservations [Disney] is making available.”
This is technically true, but not the full story. For example, the reservations that Walt Disney World is making available are filling up for Magic Kingdom and Hollywood Studios with regularity…but not EPCOT or Animal Kingdom. We’ve speculated for a while that Disney is doing this deliberately to redistribute and normalize attendance across all 4 parks. This is corroborated by wait time data, which has decreased and reflects crowd levels of 4/10 for May, 8/10 for June, 7/10 in July, and 5/10 thus far in August (a number that’ll drop once school goes back into session).
Chapek sort of spoke to this (maybe? it’s hard to tell) by saying that the reservation system does a good job spreading demand. If Disney sees “spikiness,” then management can “smooth” that in a way that couldn’t be done before, and the company is “really pleased” with that.
In other words, demand is in excess of the park reservations that Disney is making available, but the company has purposefully held back reservations. Consequently, the parks are not at or even close to normal utilization or crowd levels. (Also, this is the latest sign that the Park Pass system isn’t going anywhere anytime soon–it’s unlikely ever going away for Annual Passholders. Disney clearly loves park reservations.)
McCarthy more or less confirmed this, stating that average daily attendance is still down as compared to 2019, but that the parks saw higher revenue despite fewer guests in the parks. This is a definite positive for the company, and is something that has been touted on past calls, as well.
While this increase is “only” up 10% as compared to the prior-year quarter, don’t feel too bad for the Walt Disney Company. It’s hardly down its luck. To the contrary, last year’s third quarter was the start of that record-setting run in per capita spending, so it’s just a tougher comp. Looking back to the same quarter in 2019 and we see that per capita spending at the domestic parks was still up well over 40%.
Again, same story there. It’s due to price increases across the board on admissions, food and beverage, and merchandise coupled with fewer discounts. McCarthy expects more of the same going forward, thanks to high occupancy levels for the resorts (above 90%) and intent to visit metrics in line with the same time in 2019.
Once again, these increases were driven by higher food & beverage and merchandise spending, as well as contributions from Genie+ and Lightning Lanes. Putting these factors together, domestic parks and resorts delivered Q3 revenue and operating income exceeding pre-pandemic levels, and that’s even as Disney continued managing attendance.
Both McCarthy and Chapek once again praised the standout “success” of Genie. According to Chapek, “about 50% of the people who come through the gate buy up the Genie product…which you can see in results of our yields.”
Previously, Chapek has stated that Disney is “very, very encouraged” by the trends of guests who purchase the Genie+ service. He also stated that the success of the service initially caught even Disney by surprise, which seems accurate. The load balancing adjustments made to Genie+ and Individual Lightning Lanes on a temporary basis last holiday season and this spring were made permanent last week, and support that.
Of course, Genie+ has been far more controversial among Walt Disney World fans. Look no further than the comments section to any post about paid FastPass. Those are is filled with complaints about the user interface, missing features, and general resentment over having to pay for something that was previously free.
Aside from a couple interesting lines, this quarterly earnings call mirrored the last several. At least, from a Parks & Resorts perspective. Most of the statements and questions & answers were covered on prior calls, with the answers just restated in slightly different ways. Nothing particularly illuminating about the future, major announcements or hints at what’s to come–not even any “good gaffes” as have become par for the course during the Chapek era. I did like the “spikiness” line and will consider adopting that as a technical term to describe crowds, but it was hardly a good goof up. (Not that I’m actively rooting for those flubs, but they generate amusing discourse.)
It was definitely much more eventful for fans of Disney+ and the other streaming services. Even as someone who is more or less ambivalent about Disney+ (I’m more worried that Warners is going to ruin HBO Max–far and away our favorite), I’m happy to see the direction there being positive, and Disney not having the same problems as Netflix. That could’ve been an albatross for the entire company that (indirectly) negatively affected the parks, just like ESPN was not too long ago.
Nevertheless, it does bear underscoring that Disney lost over one billion dollars on streaming in this quarter. Those losses are to be expected in the near-term as Disney+ gets itself established, but that’s still a lot. Especially as contrasted against the performance of Parks & Resorts.
Turning back to Walt Disney World and Disneyland, the biggest takeaway is how much they’re leaning on the park reservations system to explain away problems or underscore demand. McCarthy and Chapek highlighted the reservations system on multiple occasions, presenting it as an asset to address “spikiness” in demand or improve the “consumer experience” (among other things) while not really speaking to its continued necessity due to staffing shortages and other operational woes. Both Chapek and McCarthy have really emphasized points about “managing attendance” and other purported benefits in the last couple of calls.
There were also some interesting points about occupancy, guest spending, and how the company views the Genie+ service. While consistent with past calls and not illuminating on their own, the totality of these comments does suggest that the company is optimistic about Walt Disney World and Disneyland in the near-term.
As always, it’ll be interesting to see how Disney’s forward-looking forecast actually plays out. It makes sense that Chapek and McCarthy are optimistic in their projections, as the mixture of pent-up demand and diminished capacity have produced strong results.
In the past, our commentary has emphasized the likelihood of pent-up demand fizzling out and growth slowing. Inflation on necessities might result in reductions to discretionary spending, and the same could also happen due to depleted household savings and higher debt loads. When all or some of that happens, consumers will return to being more cost-conscious and price sensitive, and things will normalize to at least some degree.
That’s prefaced with “in the past” because we have a hard time seeing that happen in fiscal or calendar year 2022. Even with the fall off-season having arrived at Walt Disney World, this time of year is normally slow–and last year presents a particularly favorable comparison due to the Delta spike and reinstated mask rules at the parks. This year will almost certainly not be as weak as last year, making for another favorable comp.
Looking forward, the Halloween and Christmas seasons at both Walt Disney World and Disneyland Resort are already shaping up to be strong. Halloween hard ticket events on both coasts are selling faster than last year (or 2019, for that matter) and resort bookings for October through December appear strong. While none of that is conclusive of crowds, attendance, or per-guest spending…it is pretty much the opposite of a “red flag” at this point.
In other words, get used to high prices, heavy crowds, and nickel & diming at Walt Disney World and Disneyland as this record run of revenue and income continues for the foreseeable future. Things could always change in a hurry–exactly that has happened before–but that probably won’t happen until at least early 2023.
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What do you think of Walt Disney Company’s Q3 FY2022 earnings and future forecast? What about the spike in per guest spending? Are you worried about the future of Walt Disney World, Disneyland, or the company in general? Think things will improve or get worse throughout this year? Do you agree or disagree with our assessment? Any questions we can help you answer? Hearing your feedback–even when you disagree with us–is both interesting to us and helpful to other readers, so please share your thoughts below in the comments!
Allison I so agree with you! I’ve been 15 times and this was the first time I returned from a trip with no desire to return in the near future. We decided to try the parks without Genie+ (been multiple times, wasn’t sure of value, cost) and came away feeling like second class citizens. Seemed like we were the peasants too poor to buy Genie+ and watched hordes of people go before us while we melted outside. Never felt this way during Fastpass and I’m wondering if the distribution between the two lines is different due to now a paid service. Would have rather had the feature included with my ticket or a benefit of staying on property. It just left a really bad feeling about our recent trip.
I also realized that we spent less on food and merchandise. We spent so much time waiting in line that there wasn’t as much time to shop or eat. We were also focused on finding the shortest wait times that we crisscrossed the parks and didn’t stop to enjoy the little things like we did before.
One final comment for Disney. Yes, you are a company with high demand and a beloved product so you can charge what you want. BUT, with great power comes great responsibility.
Can someone explain how park reservations work? Is it you can only go to one park per day? If that’s so why buy a park hopper if you can only get into one park a day??!
If you have a regular ticket, yes, you can only visit the park you have a reservation for that day. If you have a hopper ticket you may hop to other parks after 2:00pm. However, you need to at least enter the park your reservation is at before you can hop to another.
You don’t need a reservation for any parks you’ll hop to – only for the one where you’ll start your day.
Hi Tom. A few worries…we are party of 10 going next July. So I need to book park reservations for just 14 days of the 18 on park pass (uk). On say MK day-if we all buy genie+ and can’t get chosen rides, can we then try for second park options instead from the 2pm hop plan? Or would we still have to physically clock in to MK despite no ride booked?
Also please…if we do not buy genie+on any pre reserved day for say MK and stick to early entry plan (staying Car Bch) can we hop over to any other park when that window opens or can we only hop if already bought and plans made through genie+?
And another..can park reservations be changed while we are there. We will have 4 days we can’t use in the 18 day pass. Wondering if we can swop from non park to park day or are park reservations set at booking point? And if we don’t go to booked park will we be refused entry to other parks that entire day???especially if intending to have dinner there?
Used to be so simple looking back!!!
Please help. Thank you
Hi Audrey!! Sounds like an awesome trip! Don’t stress – it’s not as complicated as you are thinking. Different, yes, but doable. Your travel advisor will be able to help with all your questions- that’s what they are there for- use ‘em! You have time – things may look different next summer too.
If all else fails- YouTube! Lots of Genie+ tutorials there.
Hi, Audrey, you buy Genie + for the “day.” You can use it at whichever parks you visit that day. So if your first park is MK but you want to visit Hollywood Studios later after hopping starts at 2 pm, you can book Lightning Lanes at Hollywood for after 2 pm even if you’re still physically in MK that whole morning. Just hit “change park” on you Tip Board to the park you want to visit later in the day and your options to book a Genie + for the attractions in that other park will pop up. You DO need to tap into your first park of the day to be able to park hop, but you CAN modify your park reservations if you think you won’t make it to your first park. Just make sure there’s availability in the “second park” before you cancel your initial reservation and try to switch your 2nd park to your “first park.” Hope this helps! Have fun!
Bottom line…. people will pay anything, even money they do not have and even have to go in deep debt to get, just to escape the reality of a horrible world that is our reality that we cannot change. Inside the property lines of Disney those ugly realities fade for the time we are there. We long to be children again. Even if its only a facade and an illusion.
Even though we pay for it with our minds and our bodies and our money….
Just like drug addiction.
Drug addiction is never going away because the people have not the will to make it go away.
Disney and its illusions and facades are not going away either. Not as long as people are willing to pay any amount to spend time and money inside those facades.
Your take on what is happening is right on. I also think way more people in the US are opting to travel domestically (and driving) instead of internationally due in large part to the headaches air travel presents and COVID variants. I planned on doing international travel, but I’ve resigned myself to the fact that I won’t go near it for a few years, and maybe won’t ever be able to just due to the possibility of myself or other members of my party getting sick. It’s a huge headache I don’t want to deal with-and forget trip insurance. If I travel close to home, like to a Disney park, it becomes more manageable as there is an exit strategy.
Just wanted to say “thanks” for the Yellowjacket plug! I love it!
Just wanted to say “thanks” for the Yellowjacket plug! I love it!
Okay, now I want to speculate based on word choice that, at least in WDW, Disney thinks they have stumbled on a way to lower staffing costs, whether or not they “need” to do so. Reservations will be around for at least a decade, but I’m more worried about the lack of entertainment and other support staff that will be cut as a result. (In DL, Disney has been complaining about APs for at least twenty years.)
Then again, these are all nominal dollars which include high inflation, and I don’t see that staying around for a decade. If all of the trends that Tom mentions were to actually continue for even five years, I’d be very amazed.
Going into this call I felt like you do when you buy a lotto ticket. Not really expecting to win anything, but somewhere, you’re still hopeful. Afterwards, I feel just like you do when you buy a lotto ticket and it’s numbers have been drawn, just a little bummed you’re not a millionaire.
Nothing optimistic about Annual Passes in that call at all.
The ‘Unfavorable’ guests comment really makes me feel like they don’t like APs at all and they are unlikely to return soon.
I wouldn’t read anything into the “unfavorable attendance mix” line and certainly wouldn’t take it to heart.
This is not some new development. We’ve been pointing out for years that APs are far less lucrative for Disney than regular ticket holders. Some fans don’t want to believe this and even take personal offense for some reason.
Doesn’t change the reality that, historically, Disneyland has needed both. It has been a similar story at WDW, albeit to a far lesser extent.
If you raise the prices beyond belief charge extra for things that used to be included, eliminate services, cut production, cut portion sizes, let’s see, mmmmm,- yup, higher profits!
All of them should be ashamed of themselves and resigne..
Disney is doing so well my daughter and her husband were offered 4 night cruise in a veranda stateroom on the Dream for $600 each. Right.
anything they can say to spin genie plus in a positive light…
Really good article and analysis.
I look forward to your use of spikiness in future articles (Side note- auto correct for spikiness mistakes? Sliminess).
Share your fears about good streaming stuff getting ready to be ruined. The only thing I’ve ever been ahead of the curve on in my life was cutting the cord. Worked way better before everyone else did it.
“The only thing I’ve ever been ahead of the curve on in my life was cutting the cord.”
We haven’t had cable in over 10 years. Cut the cord back when Netflix mailed DVDs and Blockbuster Online was a thing. Got a free digital antenna from the government and never looked back.
Have loved the last few years of streaming wars, highly subsidized content, and great deals on the various services.
Looks like the party is starting to end. At least it was a good run.
Also, since it’s tangentially-related, I’ll give a plug here to Yellowjackets. My favorite show this year that’s relatively under the radar due to being on Showtime.
Also loved Severance, but so did everyone.
Obviously a lot of this is the streaming service- but also people are glad to be back traveling and are spending. Personally my family did a first trip to universal last year followed by a DW trip a few months later- then back again to DW in April 2022. Now we are headed back to DW December . We see it as making up for covid- usually it was a once a year trip for us and starting next year will return to that- although I think we will also try DL for first time. The prices and practices can suck but Disney is still my favorite destination with my family.
Well, as much as I have been vocal, it has occurred to me that Disney, really has no competition for this type of entertainment dollars. Even if you dislike the direction they are going, most of your favorite classics are on Disney +. Not to mention the theme park experience. It is going to take one of two things to really turn this back to more of a customer-based experience, either A people quit going, or B someone like Universal really taking a huge chunk of Vacation dollars away from the Disney Giant. My bet is that if Universal takes an interesting in listening to the complaints of Disney’s theme park goer’s loyal base, they could capitalize on our disgruntlement, and sway our dollars over their way. Right now Disney can do what they want, they do not need to cater to you, and they are clearly feeling that right now, however no king lives forever, and there is an insight to be had here… for anyone who might be willing to listen.
Pre pandemic we visited Disneyland several times a year and Disney World every other Christmas. We were supposed to go to WDW in December 2020 but pushed that trip out a year due to limited hours and offerings. December of 2021 still wasn’t back to normal enough for us so I cancelled the trip entirely instead of just postponing. Now I don’t see us doing either anytime in the near future. I’m really worried about the direction the company is headed. Yes it’s always been about making money but at least we were thrown some perks for “free” to make us feel like Disney cared about their guests. Now it’s simply too much taken away with too many price increases and zero concern about guest satisfaction. I guess on the bright side neither called their guests fat this time so is that considered a “win” for guests?!?! ;P
A potentially interesting data point on the future of park reservations: I recently browsed the Disney World website looking up some information and got the pop-up request that I take a survey. I had the time so I clicked “Yes.”
Apart from the demographic details, the only questions the survey asked were first, “Are you currently planning a trip to Disney World?” and, after I clicked no to that, “Which of the following would make you more likely to start planning your next Disney World trip right now?”
The only options to that second question were “Being able to get park pass reservations for any park on any date,” “Being able to visit any park without a reservation” and “None of the above.” I obviously clicked option 2.
It’s hard to interpret that survey as anything but Disney being concerned that the reservation system is hurting attendance. How much it means against Chapek’s remarks I don’t know, but it’s gotta be a good sign that they’re asking.
So for now this means Chapek is still in the good graces of the Board and Genie+, Park Reservations and paying more for less aren’t going away any time soon. It’s a rough time to be a Disney parks fan. Oh and Disney+ is going to be more expensive soon as well. The hard part is that there is no easy substitute on the market for any of it. They’ve got the fans over a barrel. I’m just wondering how long it can all last.
Watch for a major, major bump up in DLR Annual Pass prices when/if they become available again.
The “unfavorable attendance mix” comment all but ensures that.
And as a So Cal local sick of overly packed Parks, I’m ok with it.
I just hope they find the tight balance.
great overview Tom. I wanted to point out your line “But Disneyland is not Walt Disney World.” it sure seems like Disney Corporate never gets that message. its always looking for ways to run all parks the same – and if not then its undesirable. And for the life of me if the claim during the earnings call was that Reservations program is doing exactly what they want it to do – and control the mix of guests with adjusting on the fly – why is Disneyland still have an undesirable mix? I get it – the lawsuit has created fear about reprisals so they make sure there are plenty of spots for MKs. If your system was good – you’d be able to move these spots back and forth. Alas – since its really about controlling operating costs – and not the guest experience – they need advance notice to understand the crowd numbers so there’s no way for this to be as flexible as they claim.
Remember that although there are legal limits on how information is framed during these calls, they still try to paint things in the most positive light with what they mention and omit.
If speaking candidly about the “unfavorable attendance mix” at Disneyland, I suspect we would’ve heard a lot about the Magic Key lawsuit. That’s gotta be what’s driving a big part of that, especially during a quarter that included spring break and part of summer.
(Sort of the same deal for WDW. We’d hear less praise for reservations in balancing demand and more transparency about staffing shortages and the tremendous limitations those have placed on the parks.)
If Disneyland has an “undesirable mix” then why did Disneyland sell discounted day tickets during the summer season? Why couldn’t they sell full-price
tickets when demand is supposed to be high in the summer? Disney blocked the lower two passes for most of the summer so maybe that is why they had to sell discount tickets to fill the park? As a Dream Key holder and a pass holder for many years, I am tired of Disney blaming the Disneyland passholders for not spending. I know that I spend quite a bit at Disneyland between dining and by merchandise.
My takeaway is that Disney is making more money because they’re raising the prices of pretty much everything associated with their brand while providing less value to its customers. The real question is how long will the public put up with this? If history is any indication…..forever.
I wonder this, as well.
There’s really no historical precedent for this. People are making up for lost time and spending freely as a result, with Disney taking advantage of that by raising prices, reducing discounts, and diminishing the guest experience.
It’ll be interesting to see where/how/when this all normalizes.
It really will be interesting to see how this plays out. My family just did a 10 day trip to WDW in July. We are Canadian and it was our first trip back since 2019 – we definitely splurged more than an average trip. I’m sure we were exactly the sort of customer the execs are celebrating.
That said, we walked away having decided it’s going to be a few years before we go back (before the trip, we planned on a return next year). It was stressful in a way it hadn’t been before – largely due to the 7am Genie+ pressure and constant phone monitoring. I am a Type A planner who has always loved the advance-work, but having to battle the world every morning of the trip was not my cup of tea.
I do wonder how many others are having similar experiences and what that will look like in the next couple of years.