EPCOT Has Even More Figment Merchandise in 2026. Here’s Why That’s a Problem Disney Needs to Fix.
There is more Figment merchandise being sold at EPCOT as of 2026 than I’ve ever seen in my adult life. Despite being one of the worst attractions, Journey Into Imagination probably has the most ride-specific merchandise of anything at Walt Disney World. This shares photos of the current product line, along with why it supports the argument that it’s beyond time to reimagine the pavilion, bring back Dreamfinder, and make this an E-Ticket again.
Although the sheer volume of non-festival Figment merchandise available in 2026 is unprecedented, the character’s ability to move merchandise is hardly breaking news. Walt Disney World long ago discovered the popularity of nostalgia in souvenirs (this started around EPCOT’s 25th Anniversary and continued with Walt Disney World’s 40th, so we’re talking 15+ years ago), and has increasingly harnessed that over the last decade.
This has really accelerated in the last few years with marquee festival souvenirs. The highlight came back in 2022, when Festival of the Arts was dominated by headlines that EPCOT’s Longest Line Is For Figment Popcorn Buckets. Although Walt Disney World expected it to be a popular product, they were caught off-guard by the runaway demand for that popcorn bucket.
They’ve since released new versions each year, while also shifting the souvenir to a higher-capacity venue that offers Mobile Order. The popcorn bucket remains one of the most popular items and you’ll see a ton of guests carrying them on any given winter day at EPCOT.
Even before the success of that first popcorn bucket, Walt Disney World added an Ugly Christmas Sweater to the Figment Audio Animatronics in Journey into Imagination during the EPCOT Festival of the Holidays. Almost immediately, it was all over Etsy. Seriously, there had to have been dozens of different options within a day or two of the design appearing in the park. And they sold well.
Figment’s Ugly Christmas Sweater was finally available to purchase two years ago during the EPCOT International Festival of the Holidays. Despite a high price tag, it flew off shelves. It was repeatedly restocked after selling out, only to be sold out again. It was almost entirely gone closer to Christmas.
When we were at Walt Disney World during our favorite week of the year, by far the most popular shirt we saw on guests was Figment’s Ugly Christmas Sweater. It was insanely popular with locals and diehard fans.
At one point, about one-third of guests in the DVC Imagination lounge were sporting one! Keep in mind that this was in Florida. Locals were dropping 75 bucks on a sweater. There’s only a few weeks per year when you can wear a sweater in Florida.
I can’t recall an article of clothing that has been this popular and widespread since the last year of the Osborne Family Spectacle of Dancing Lights. About one-quarter of guests (not even an exaggeration) were sporting “That’s A Wrap!” shirts. For the next few Christmases, these red and green shirts continued to be the most common shirts we’d see during the holiday season. That’s finally died down, but they were ubiquitous for years.
I won’t claim that the Figment Ugly Christmas Sweater has surpassed that, as I don’t think it has. But it’s surprising that it’s even a close call since it’s a sweater and over double the cost.
I would add that last year’s Figment Ugly Christmas Sweater was even better than the first one. It’s higher quality and looks nicer, which is a rare upgrade. I can’t wait to be among the 1,983 guests wearing one on a cool December day this year.
As hinted at above, there’s also a lot of Figment merchandise available on Etsy and via small shops. In fact, the amount of unauthorized merchandise probably dwarfs the selection in EPCOT and via official Disney channels.
Suffice to say, there is a lot of Figment merchandise. And for good reason, as it sells well and the character has enduring popularity as a fan-favorite and the unofficial mascot of EPCOT.
Fan Cynicism Over Disney Milking Figment Merchandise
When discussing the popularity of Figment merchandise in the past, and why this stuff flying off the shelves should further reinforce the case for a ride reimagining, we’ve received reader pushback.
The cynical argument is that Walt Disney World doesn’t need to do a ride refurbishment precisely because the merchandise is already so popular. The logic here is that Disney is having its cake and eating it too, milking nostalgia and duping fans into buying souvenirs celebrating something that hasn’t existed for decades, all without having to invest a dime in the attraction.
This is misguided for a number of reasons. First and foremost, the above argument is imbued with this notion that this is a top-down concerted effort. That the Bobs (previously) or Josh D’Amaro (currently) are sitting in their secret lairs, and when presented with the option to invest in a big-budget ride reimagining, they are instead saying: “No! More merchandise! All we have to do to make money on Figment from these foolish fans is the bare minimum!”
Generally speaking and bigger picture, there’s this erroneous assumption among fans that the CEO is responsible for everything bad and even the good is driven by nefarious ulterior motives. I agree that the buck stops with the CEO and other high-level leaders. But in a multinational conglomerate like Disney, the vast majority of things over which we fixate are well below the CEO’s pay grade. I would hazard a guess, for instance, that Bob Iger has no clue the Figment Ugly Christmas Sweater even exists, either on the Audio Animatronics or as merchandise.
How this stuff actually works may be even more disheartening, quite honestly. As we’ve mentioned elsewhere, there has historically been tension among divisions within Walt Disney World. As opposed to operating as a cohesive entity, as you might expect, they’ve been more like a bunch of siloed and territorial small businesses. Decisions are made and things are done without regard for the externalities or impact elsewhere, just some metric of success within that silo.
To say one hand doesn’t know what the other is doing is often an understatement. The various limbs of Walt Disney World are often actively at-odds with one another. I have had several conversations with people internally who have vented about this dynamic, as bureaucracy, in-fighting, and everyone trying to justify their own existence makes it difficult to get things done.
It’s been a few years now, but I’ve specifically had these conversations regarding retro merchandise. I can assure you that there’s no nefarious big-picture plan to milk fans by monetizing nostalgia via merchandise while doing nothing (or, in some cases, the opposite) with the actual substance of the parks.
To the contrary, the nostalgic merchandise is the fruits of passionate people on these product teams, many of whom are fellow fans, fiercely advocating to get this stuff on store shelves. (I’d hazard a guess that it’s gotten easier as sales numbers start to speak for themselves.) They are often trying to will into existence changes that they’d like to see happen, and think they’re doing their part in fighting the good fight, so to speak.
This is typically true of creatives, more generally, as a similar dynamic exists in Imagineering. It’s perhaps even more true with graphic and merchandise designers, some of whom have been plucked out of the fandom and hired by Disney to produce these products in-house. You don’t even need to take my word for this–go to the 2027 EPCOT Festival of the Arts and talk to some of the artists. Most of them are fans themselves, making the art and designs that they’d personally like to purchase.
Suffice to say, I can understand the cynicism around merchandising, especially since it’s often unaligned with actual attractions and the in-park offerings. But the underlying explanation for that isn’t some concerted, duplicitous strategy. It is more accurately somewhere between one hand not knowing what the other is doing and the bar for getting merchandise greenlit being lower than investing hundreds of millions of dollars on new attractions.
Disney Could Sell More Figment Merchandise
The other obvious flaw in the logic of merchandise being sufficient and giving Disney the ability to ‘have its cake and eat it too’ is that casual guests will not buy souvenirs featuring characters they dislike or don’t know, or from attractions they did not like, or did not experience in the first place.
The current Journey Into Imagination has low guest satisfaction scores relative to other rides of its kind. It’s no secret that even as diehard Figment faithful, we dislike the current incarnation of the ride. It made our lists of the 10 Worst Attraction Replacements at Walt Disney World and 10 Attractions That Have Aged Poorly at Walt Disney World.
We’ve routinely remarked that first-timers confuse Figment for a Spyro the Dragon knock-off, which is really only a half-joke. This character could and should be the mascot of EPCOT, becoming bona fide Park IP that spawns streaming shows, movies, and more. The only reason Journey Into Imagination hasn’t become Pirates of the Caribbean or Haunted Mansion is because Disney bungled it.
The fact is that, even though some kids still like the current version of the ride (our daughter being one of them!), it generally does not perform well. Everything from guest reviews to satisfaction scores to wait times all bear this out.
If these guests don’t like the ride, it stands to reason that they are not buying the merchandise. Again, even as a diehard Figment fan, I purchase less than I would if Journey Into Imagination were actually good. It just feels ‘off’ to visibly support something that’s currently so bad. But I’m possibly the only Figment fan who feels this way, judging by what everyone else is wearing.
Suffice to say, even as Figment merchandise sells well among the diehard old-school fans, there’s still a tremendous amount of untapped potential with casual guests and first-timers. If I were an executive reviewing these results, I wouldn’t be saying “mission accomplished” or satisfied about having and eating my cake.
I’d view this as a problem in need of fixing. I’d be mortified by the money that is clearly being left on the table and openly questioning all of the other positive downstream effects of reimagining the ride. This is not a success story; it’s one of squandered potential.
Here are more photos of the Figment merchandise currently available in the Journey Into Imagination gift shop as of 2026:
Imagination’s Untapped Potential
This problem of squandered potential extends far beyond merchandise. The current attraction and Imagination pavilion as a whole are underutilized. The ride routinely is a walk-on or has an actual wait time of under 5 minutes. The theater has been showing the Pixar shorts for an embarrassingly long time. These Lightning Lanes are worthless, and no one is buying Multi-Pass on their basis.
On several occasions, Disney leadership has expressed a desire to increase capacity of the parks by reimagining areas that are currently underused. There are several such spots in EPCOT, but aside from Wonders of Life, I can’t think of any that have as much potential for absorbing more crowds as the Imagination Pavilion. Even without actual expansion, there’s so much untapped potential with the Imagination pavilion.
The success of Test Track 3.0 since its reimagining has demonstrated the fruits of this approach. Same goes for Big Thunder Mountain Railroad, Buzz Lightyear’s Space Ranger Spin, Rock ‘n’ Roller Coaster Starring the Muppets, and more.
Ultimately, Figment is more popular than in decades. Just look at all of the merchandise that there is as of 2026! He sells popcorn buckets, bubble wands, sweaters, and everything else. Reimagining Journey Into Imagination would sell even more souvenirs, to first-timers who would suddenly “get” the appeal of the character. Figment merchandise is already a license to print money for Disney, but a reimagined ride would be an even bigger license for much more money.
Not only that, but an attraction or complete pavilion overhaul would generate goodwill among WDW diehards and forge new fans in the process. Figment would become the face and mascot of the new-look EPCOT, elevating the otherwise underwhelming central spine in the process. It would increase capacity by improving utilization, and it would also help sell more Lightning Lanes in the process. All of this is a win not just for fans, but also for the company.
Recapturing that lost magic and spirit of imagination would have the same impact today as it did decades ago, which is why so many of us are still Figment fans. Walt Disney World has done enough dipping its toes into the pool to test the popularity of Figment. It’s beyond time for a redone ride. It’s a problem that this didn’t happen years ago, and demonstrates a failure of imagination by previous leadership in envisioning all of the upsides. Here’s hoping Josh D’Amaro is willing to dream big, and announces an Imagination overhaul at the 2026 D23 Expo.
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Your Thoughts
Have you bought any of the new merchandise in the Journey Into Imagination gift shop that’s debuted in 2026? What do you think of the retro designs featuring Figment, Dreamfinder and old school EPCOT Center? Thoughts on Figment or anything else discussed here? Agree or disagree with my assessment? Any questions? Hearing from you is half the fun, even when your opinion ‘opposes’ ours, so please share your thoughts in the comments!
People keep bringing up Splash Mountain and Song of the South and it makes me think they never saw the movie or read the book. They all skip right over racism behind what tar-baby means.
It seems you don’t either….. Look it up. It originated in West African folklore, there was also a version in south-American stories of that time as well. And I guess Floyd Norman, the African American animator who worked on the film (and has long advocated for its re-release) was racist too? Of course, he will be at D23 so you can ask him yourself! (next time- do some research first!)
Great thought as usual, Tom! The fact that there’s that much merch for a character that doesn’t even have his own movie is astonishing! Here’s hoping there are better things to come for Figment!
What I’m puzzled by is all the Stitch merchandise. I swear there’s more for him than Mickey. Even before the “live” reboot.
In 1985, when my son was 3, we took him to WDW. He fell in love with Figment. We bought the big stuffed Figment. My son is now 44. He said if my house is ever on fire, I will take my Figgy out first. Yes. He calls him Figgy. And no, he’s not slow or retarded. I have no clue why he loves that stuffed toy so much. ♂️
I have no hope for a JII redo involving Figment. In some ways, it’s an incredibly obvious move – IF attraction ideas are allowed to spawn from a parks-first mentality. But Disney under Igerism has a religious dedication to franchise-first mentality for attractions. Yes, Disney will occasionally solve problems with attraction upgrades and redos, but new attraction ideas have never come organically from the parks since Everest. Unless there’s an exogenous Figment franchise out there sufficiently successful to demand a ride, I have no hope for the pavilion.
I have a foolproof way of getting Figment, Dreamfinder and the Imagination Pavillion restored immediately if not sooner! All we have to do is get an ethnic, gender or racial minority group interested in the cause, then have them write a protest letter to Disney claiming their minority interests are being violated. Fter all, Foggy is a dragon. How many of those exist? Thus a minority! He’s also a Dragon of Color, purple! Other than Sheb Wolley’s Purple People Eater. how many purple animals exist? Another minority! And how much more ethnically petsecuted can one get than a dragon? I mean in mythology everyone was killing them. Just look at St. George!
If Disney can justify destroying Splash Mountain because of the references to Song Of The South, surely they can rebuild Figgy for any or all of the foregoing reasons! Time to get out the picket signs and start writing letters to Disney! Tiana’s Unnecessary Adventure ain’t seen nothing yet!
(You all DO realize the this was a parody, don’t you? Think National Lampoon. Too bad Belushi is dead. He’d be a great DreamFinder in the inevitable movie and Akroyd could be Figgy!)
Jack–I will add that “Song of the South” is a sweet movie about interracial friendship between an old man & a young boy. It encourages acceptance of the black race rather than rail against them, like many protestors who probably haven’t even seen the movie seem to think. I saw it as a kid & saw it again as a grown up when my Dad got a bootleg copy. Watching bootlegs is justified when Disney won’t make the movie available anymore. So the movie was pretty “woke” for its time. And I don’t think it was about “happy slaves”. Uncle Remus was free to leave in the climax & was about to, which he couldn’t do if he were a slave. I think it took place post-emancipation & the staff at that plantation just stayed on because the owners were halfways decent people. Not all white people were just so cruel & inhumane. I used to think “Zip-a-Dee-Doo-Dah” was the ultimate Disney song, even better than “When You Wish upon a Star” for expressing the happiness of a day at the theme parks. Now the song makes me feel sad thinking of it being cancelled. I bet whoever came up with those Walt Disney World “Oo-de-Lally” television ads originally wanted Zip to play with its line of “my, oh my, what a wonderful day” but was told no, so they chose the Robin Hood song with its line of “golly, what a day”. Cancel culture is nothing more than censorship & a violation of the First Amendment. To heck with all those who got the film cancelled. If I was the CEO of Disney, one of the first things I’d do is put “Song of the South” on Disney+. And just watch, if an anti-racism movie like “Song of the South” can decades later be accused of being racist, someday “The Princess and the Frog” will also fall out of favor, & then they’ll re-do the ride again. There were even complaints when Princess/Frog first came out.
Hi Gina,
I would point out that the film takes place between 1870 and 1875 known as the Reconstruction era some 5 to 10 years after the end of the Civil War (1865) and the Emancipation Proclamation (Jan 1, 1863).
They are sharecroppers. Sharecropping was far from a good system and often known as “another form of slavery”. But it was way better than slavery. People were no longer property that could be whipped, beaten or killed, families could no longer be split apart and sold. And yes Gina, you were free to leave if you weren’t in debt. Interestingly two thirds of sharecroppers were white.
I’ve never understood the argument that the film is racist because it shows former slaves singing and happy in a scene or two. I would think, that if you were a slave just five years ago, you would still be pretty freaking happy, despite the hardships of sharecropping. Would I be happy? No, I’d be ecstatic!
I always felt that Disney dropped the ball when they decided not to defend Song of the South. I thought they should have hired a big name like Eddie Murphy to explain, in a prologue before the film, the importance of Song of the South despite it’s short comings.
A wonderful book on the subject is Jim Korkis’, Who’s Afraid of Song of the South and Other Forbidden Disney Stories. I highly recommend all of Jim’s books.
And to another of your points Gina, the “racial friendship” you spoke of is not just shown between the old man and the young boy. It comes through with boys and girls of both colors being friends. It’s seen between the sharecroppers and the former plantation owners when trajedy strikes. And the kicker is, the two antagonists are two young white boys. So it’s kind of anti-bullying as well.
The truly sad part is that currently all of the Uncle Remus stories, not just the ones in the movie, are in a kind of limbo. They are classic folk tales from Africa and which, even now in Africa, are still being told. Great morality tales in the mold of Brothers Grimm and Hans Christian Anderson etc.
Splash Mountain was a true representation of African folklore.
Princess and the Frog (which I love and deserves a ride) is based on the 1812 German fairy tale “The Frog Prince” by the Brothers Grimm. The film is also loosely inspired by the 2002 novel “The Frog Princess” by E.D. Baker.
Important knowledge entertainingly passed from generation to generation in Africa which would serve every nation well is being lost to us right now.
I first went to EPCOT on opening day, Oct. 1 1982 – and then we took another trip out there in 1983 (my last was 2025) and the original Journey Into the Imagination and the entire Imagination pavilion was a huge highlight of Epcot. Not only was the attraction fantastic (and the way you flowed around that impressive Dreamfinder part), but the entire building was full of all these magical experiences and showcased technology that you try out for the very first time (like touch screen when “painting” and picture.
It’s so sad to see it as it now is (A DVC lounge where there was once all these activities to do).
Yeah. The original pavillion was a wonderland of really imaginative things to see and do. Unfortunately, Disney has gone somewhat 6 Flags: More coasters, less education abd backstory, but apparently this is what today’s clientele wants. IMO most of the “good stuff” is gone or going. And yeah Gina, I have my bootleg copy of “Song Of The South” too. I grew up with Uncle Remus. As you said, the original story was sensitive and jntelligently touching, but you had to actually pay attention to the story as a whole.
In today’s world everyone seems to take delight in finding and objecting to what they deem offensive material in everything. You can’t even say “Good Morning” to anyone anymore. What if they aren’t having a good morning? You’ve offended them! I personally think the whole thing is a power trip by people who have nothing else in their lives to feel important about.
Pardon me, but I’m gonna go watch and enjoy Song Of The South — again.
When I met Figment it was as an adult with two preschoolers. We all fell in love with Figment AND Dreamfinder. Meeting Dreamfinder with puppet Figment outside was a highpoint, reinforced the appeal.
I always wondered if they ignored Figment while distancing themselves from Michael Jackson when they dropped that movie at the pavilion. Regardless of your feelings on MJ that was an enjoyable film. And dare I admit that Kodaks making memories song still reappears as an earworm in my life. (All with “veggie veggie fruit fruit” from the Cafe attraction in the land. Someday I won’t remember my name, but I’ll be singing about healthy food).
I agree Disney hit gold with the Figment, DD & imagination concept. So many things they could do to entertain and capitalize on the attraction. Heck for America’s 250 they could have gone with Imag-a-NATION linking the need for imagination to grow and expand out country. That just sounds like old school disney. The building of our country in a park that was built around growing a community & world interactions.
Kitchen Cabaret!! Yes, Veggie Veggie Fruit Fruit line has been in my head for many years.
I agree about Song of the South, and I too have a bootleg VHS of it.
What always puzzled me is how animator Floyd Norman, who is African American and worked on the film has always advocated for it! He’s still around and in fact will be doing a D23 event in August.
The other part to the is the real backstory to those Uncle Remus tales that came over from Africa and were told at the Laura Creole plantation during that period of time and was passed down from slave to slave (often in the Creole French language). To this day you can visit that plantation were they tell the whole story.
It is disappointing Disney, known for creating so many imaginative characters, movies, theme parks, etc., hasn’t been able to routinely update the Imagination Pavilion. They have so many talented Imaginers, if only they were allowed to showcase their talents in this area of the parks.
I have been a figment fan since the 80’s he has been my favorite for a long time now. i do wish dreamfinder would come back that would be worth it to me
One of the best parts of the old ride was the scene where the dream finder sings the song about how figment is created. My now 37 year old daughter came out of the ride singing that song, all three verses while sitting in her stroller. My husband said you must have that song on a tape and I said no that’s the first time she’s ever heard that song. She was almost three at the time and that’s the moment we knew she had a photographic memory for things that caught her attention. Sadly the new ride has no dream finder and that hook of a song..
Interesting perspective! Figment is such a beloved character, so it makes sense that fans enjoy seeing new merchandise. At the same time, I can understand the point about wanting more balance and fresh ideas across the parks. Thanks for sharing such a thoughtful take on the topic.
I don’t get the figment hype, we tried the ride once a few years ago and it was horrible. I know from this blog that some old timers loved its original form so im guessing those are the families buying the merch
Original ride is on YouTube
You never saw the classic ride – that is why. Figment became sort of the mascot of Epcot and for many took them back to the 1980’s Epcot. But I get what you are saying – I have never gotten the hype of Stitch. Sure I like the movie and all but it has never been on my top Disney movies to see. But folks love Stitch – and Figment (I do like Figment as well!)
If they still have the blueprints for the original ride, they should recreate it, plussing a few of the special effects with modern technology. It’s rare for old attractions to come back, but hey, it happened with the Tiki Room.
Current Figment is obnoxious whereas original Figment was filled with childlike wonder. Dreamfinder is much better than the smarmy Monty Python guy.
Many years ago my wife and I saw Dreamfinder with his puppet Figment companion in the courtyard in front of Imagination. it was quite an experience. Disney SHOULD bring back the original rude with new technology —- but they won’t. They’re too busy “imagining ” themeing like Tiana’s Unnecessary Adventure, one of the most boring rides in the park. I never thought Small World would be eclipsed by anything for a sheer vanilla experience, but Disney did it!
IF Disney were to rework Journry to Imagination–again, I would hope to see cutting edge special effects, and a show truly worth visiting.
It would also be nice to have a completely remained and upgraded Imageworks Imagine If Labs! Think of all the amazing things you could create with modern technology! Of course, Kodak is out now, so it could mean some serious investment in the future by corporate Disney.
It’s amazing the merchandising craze sometimes no rhyme or reason as to why a product or character becomes so popular. At the Tokyo Disneyland Resort, Duffy the bear, seems to be the #1 item people want to endorse. He’s practically more popular than Mickey. They even have a good sized gift shop totally dedicated to Duffy merchandise.
It’s almost like the are trying to torture you…
I suppose I’m about to commit blasphemy. I have never been more certain about anything but that DTB is definitely the absolute worst place to reveal my true feelings regarding figment. I’ve held back for a few years now but Tom has to know.
Figment is just ok.
There I said it and if that means I’m blocked for all future blogs I understand.
Not only that, but if Dreamfinder showed up to babysit my kids, I wouldn’t let him come as close as the porch. And we don’t have a porch.
His popularity escapes me but it is clear that years ago the purple imp made an impact on children who are now adults with too much disposable cash.
There’s no denying the power of his prominence. Anyone capable of moving EGG SLICERS in their image at 20 bucks a pop is a commanding figure who towers over all others. Even Taylor Swift has no kitchen utensils bearing her likeness.
God help us if Disney ever gets their act together and gives us a real JII ride. No telling what kind of figment merch they’ll be pushing. I for one will draw the line on Figment bathroom tissue with facial quality. Unless of course it has Dream finders face on it.
I have to run otherwise I’d have come up with a better ending with some really funny merch. Tom the ball is in your court.
I can’t recall–did you ever experience the original with Dreamfinder?
If not, it’s completely understandable that you’d find Figment “just ok.” In fact, I question why other fans like Figment if their only exposure is the current version. (Except our daughter. Her love for Figment is pure and makes perfect sense, especially with her parents as influences.)
If you did experience the original and still don’t get it, well, you’re also a Mets fan.
Wasn’t expecting a serious answer to my coming out of the Figment closet but I am, as sadly noted, a Mets fan. I was there in the second half of the 90’s through the early 2000s. I believe I saw the original and then the show without him which was wrong. Shame on you Disney. I mean Figment is the show stealing “Star”, sorry Dreamfinder.
I will extend an olive branch by saying I do share your love of the Country Bears. Very good show before, an excellent show after. Now if only Disney would bring back a Christmas show there.
I am not now and have never been an associate of mickey1928,.. yes, I do read a blog that he also reads but his opinions are his own and are not necessarily shared by other readers of the blog,. if he wishes to throw himself under the bus then I will take the monorail,.. violet is a very fine color,.
Et tu, Rorosen?
As a die-hard Figment fan, it would be amazing to see a refurbished ride. My family loved the original ride we enjoyed in the ‘80s. My then 6 year old son was obsessed with Figment. We are local and “semi” local and all have the Christmas sweaters! Keeping my fingers crossed to hear some good news next month!
Tony Baxter knocked it out of the park with the Journey Into Imagination characters. And, boy, you are not wrong about the untapped potential there!
With a proper reimagining of the Journey Into Imagination attraction, Disney could print money. Furthermore, I have long thought creating a woman character along with Dreamfinder would be a great addition. Maybe she could be “Dreamcatcher” in full Steampunk attire. There should be no suggestion that she and Dreamfinder are a romantic couple of any kind. Just keep it all unsaid.
In addition to endless Figment merch, Disney could easily sell Dreamfinder and Dreamcatcher Cosplay clothing and accessories of high quality at very high prices. Thousands of Instagram pics with influencers sporting said merch would appear overnight. It would be out of stock almost immediately and create online auction frenzies not seen since early Frozen merch.
All this should have Disney executives salivating and wringing their hands at the profit potential. The missteps here are simply unconscionable.
We wish.
For whatever reason, Disney doesn’t care. They’re too busy tearing up Rivers.
Say it ain’t so