New Level99 Experience Coming to Disney World!
The defunct NBA Experience at Disney Springs is finally getting a replacement, and it sounds fantastic! In fitting ‘circle of life’ fashion, Level99–which you might even call a gaming ‘quest’ experience–will soon be coming to the massive empty building at Walt Disney World. This covers the announcement, along with our commentary explaining why this is great news and a perfect fit.
Let’s start with the latest updates on Level99 since the original announcement. In February 2026, Level99 filed a new construction permit to install signage on the exterior of the building. The project is assigned to Connecticut-based Lauretano Sign Group, with a scope of the work listed as “exterior signs.”
Signage going up usually is indicative of a project being in the home stretch. Level99 already has been confirmed by Walt Disney World as a 2026 opening, but we’re assuming it’ll debut in the first half of the year based on other developments…
The big construction permit for Level99 was filed last April, and was assigned to Adena Corporation, a longtime contractor on major Walt Disney World projects. That came with the default one-year expiration, suggesting that work on Level99 would be materially finished by April 25, 2026.
That doesn’t necessarily mean that Level99 would open by late April, as there could be other work to complete, not to mention turning the space over from construction to operations. However, that shouldn’t take several additional months, suggesting we’re looking at an opening between Spring & Summer 2026, and probably not Halloween or Christmas.
The other development since the original announcement was that new job postings appeared on the Level99 company site for the Disney Springs location. These indicate that Level99 is hiring its opening team for the Walt Disney World location. Since then, more opening team jobs have been posted. Again, it seems unlikely they’d be hiring already for a project that was (at the time) a full year away when jobs were first posted last October.
Our expectation is that Level99 will aim to open before Summer 2026, but without being able to see visible construction progress, it’s impossible to know where the project stands. Regardless, this is a positive update and it’s nice to know that Level99 is still moving forward. Here’s everything you need to know about the project…
Level99, an interactive entertainment experience with locations on the East Coast, has officially announced it will open its newest outpost at Walt Disney World. This will be Level99’s first-ever Florida location, on the West Side of Disney Springs in the building most recently occupied by NBA Experience.
The opening at Walt Disney World will mark Level99’s fifth location as it continues to grow and scale its footprint, targeting national expansion. It brings something to Disney Springs that sounds like the the spiritual successor to DisneyQuest, which previously occupied this same space and, at the bare minimum, should be better than absolutely nothing. That might seem obvious, but I’m not sure it’s a bar that was surpassed by NBA Experience.
On its official website, Level99 describes itself as a first-of-its-kind destination for adults featuring real-world, interactive social gaming with over 50 physical and mental challenges set in artistic environments.
Level99 combines a variety of activities–interactive games, virtual reality experiences, escape rooms, arcades, and social spaces—all designed to engage visitors in unique and adventurous ways. Its spaces blend technology, creativity, and social interaction in a single place, with a variety of rooms offering a mixture of family fun, group activities, and adult entertainment.
Here are the highlights, per Level99:
- Rooms with Themed Challenges – Work together in dozens of unique challenge rooms with your team of 2-6 players to test your body and mind. Your team has each room to yourself, but only 1-4 minutes to complete each challenge, so act quick!
- Player vs. Player Duels – If competition is more your style, face off against your friends in a variety of player-vs-player competitions for glory and bragging rights.
- Local Art – Installations by local artists. Featuring over 50 pieces of local one-of-a-kind art, Level99 games will have you searching, solving, and discovering every inch of this wonderland space.
Beyond the games themselves, Level99 features best-in-class design, an award-winning culinary offering, and craft beverages that are worth the trip. “It’s a video game come to life,” said Level99 CEO Matt DuPlessie, an MIT-trained engineer and Harvard Business School graduate who previously worked with Disney and Universal and leads the production team behind the Level99 experience. “This is where you can be the hero in your own entertainment.”
Walt Disney World selected Level99 for the defunct NBA Experience space after a comprehensive review of the location-based entertainment industry. Level99’s location at Walt Disney World will add to the growing list of dining, shopping and entertainment options at Disney Springs, which features more than 150 shops, restaurants and family-friendly leisure activities.
Level99 plans to open several more locations in the future, including Disney Springs. DuPlessie indicated that Level99 is “defining the category and setting the standard for out-of-home, interactive entertainment.”
DuPlessie added: “After spending two decades in the location-based entertainment industry, it became clear there was consumer demand for a concept like this – a real unmet need. Our vision is to make ‘challenge rooms’ a mainstream concept, and the opportunity to open at a marquee location like Disney Springs is the next step in our plans to expand the Level99 brand nationally.”
Considered by most to be the inventor of today’s modern escape room industry, DuPlessie launched the first escape room style concept in the world in 2004. He opened the first Level99 location in 2021 after contemplating for years how to build a more durable and broadly appealing experience that combined all the mechanics people love about video games with creative physical and mental challenges that could be repeatedly enjoyed in a competitive, real-life, social setting.
“One minute you’re in an ornate museum and the next minute you’re in a ninja dojo,” said DuPlessie. “These are short, punchy, immersive challenge experiences you can’t get on your couch or a screen.” Level99’s proprietary entertainment offerings are developed in the company’s game design studio where creators and engineers dream up and produce a variety of new challenges every year to keep the experience fresh and ever changing.
Level99 has established a footprint in New England where it has experienced industry-leading guest traffic fueled by players driving on average over half an hour to visit. A typical experience at Level99 includes at least 2-3 hours of entertainment play, followed by drinks and food at its scratch kitchen and bar, with some players staying all day.
The Disney Springs location will be Level99’s largest to date including the most entertainment options, with over 60 challenge rooms and duels. Level99 will occupy over 45,000 square feet in a two-level venue that will host upwards of 1,000 players at a time in the interactive gaming and bar/dining space. A two-story bar serving handcrafted cocktails and local beers will serve as the centerpiece of this location, accompanied by its chef-crafted menu including Level99’s signature, award-winning, Detroit-style pizza.
This isn’t Level99’s first rodeo taking over defunct spaces. In Providence, the company worked with dozens of regional Rhode Island artists to transform an empty JC Penny into the open world of entertainment and discovery you can step into today. This bodes well for the repurposing of the NBA Experience building.
The Disney Springs location will be Level99’s only outpost serving the greater Orlando area. The company plans to hire over 100 roles for its team at Walt Disney World. Level99 has not indicated when its Disney Springs location will open. Walt Disney World did include Level99 on its 2026 calendar of events, so it’s safe to say it’ll debut sometime this year.
Turning to commentary, I’m already bullish on this concept.
I’ve only spent ~70 minutes researching Level99 and its CEO Matt DuPlessie and I’m impressed with what I’ve read thus far, which includes this MIT Alumni interview detailing some of his experiences with Disney and desire to work in the themed design and entertainment spaces.
I’m also impressed that Level99 is relatively reasonably priced, with tickets costing as little as $29.99 for 2-hour blocks and $49.99 for all-day experiences. It should go without saying that pricing will be higher at Walt Disney World. But hopefully we aren’t looking at anything like the recent Cake Bake debacle, where this is priced so high from the jump that it’s prohibitive for most families.
Level99 also just looks flat out fun, interesting and engaging. While I love the idea of something like a Meow Wolf or TeamLab, this strikes me as meatier and more substantive, where there’s more of an esoteric quality to those. That’s just my gut-level reaction to Level99. I’ve never visited it and am going solely off their own description and (overwhelmingly positive) reviews. But this sounds to me like something pitch-perfect for Walt Disney World’s guest demographics.
Obviously, I would prefer something purpose-built by Disney for this location. However, I’m also a realist. Imagineering has a ton on its plate right now, and I would rather see its top talents working on things in the theme parks–attractions and lands that benefit all guests, as opposed to niche hard tickets.
There’s also the unfortunate reality that Imagineering cannot deliver anything efficiently. Every project is expensive, and most go over budget. This has been an ongoing and recurrent problem, and is probably one of the big reasons why DisneyQuest was never updated and ultimately failed. For something like this, it’s key to keep startup costs and operating expenses down so that ticket prices can follow suit. Otherwise, it’s doomed to fail before it ever opens. (See also, Star Wars: Galactic Starcruiser.)
For whatever it’s worth, I never felt this optimistic about NBA Experience. The totality of our coverage was a lame running joke where I pretended to forget what was replacing DisneyQuest and feigned surprise that the project hadn’t been cancelled. My commentary repeatedly questioned whether the market for such a huge venue dedicated to a single sport existed among Walt Disney World visitors.
It did not. Even while open, NBA Experience struggled to draw guests and offered aggressive Cast Member deals and even free admission. Obviously, the closure of Walt Disney World and subsequent slowdown during the phased reopening didn’t help. However, business had been booming at Disney Springs for over a year at the point when Walt Disney World announced in 2021 that the NBA Experience would permanently close.
The closure of NBA Experience was inevitable. It would’ve happened regardless of March 2020. That was not what killed the NBA Experience–it’s what gave a convenient face-saving cover to close the incredibly unpopular attraction. We didn’t cover the NBA Experience while it was operational because there was zero reader interest. We didn’t receive a single comment asking when we’d review it.
The point of all this backstory is that whatever Walt Disney World does next with this space (or allows to happen via a tenant), they need to be sure that it’s cost-effective and has not just the potential–but the probability–for success. My hope is that Level99 fits the bill on that front, and has both the capability to build something in this space that’s not prohibitively expensive and is reasonably appealing to a sufficient number of fans.
My hope is that Level99 starts out small, essentially cloning the winning formula from its Rhode Island locations at Walt Disney World. A company that prides itself in creative ambition and transforming dead JCPenny stores sounds like a winning combo to me. Again, just having something in this space will be a win, and Level99 getting up and running without breaking the bank on build-out will help avoid a repeat of the Cake Bake debacle.
Hit the ground running and have that function as proof-of-concept and a foundation for the experience to evolve. Longer term, what I’d love to see is a true partnership with Disney like the (also now defunct) Void. This was another Disney Springs location that went out of business in 2020, but unlike NBA Experience, it was awesome.
We did the Void VR: Star Wars Secrets of the Empire and absolutely loved it. Truly an underrated Walt Disney World experience. When it closed, here’s what I wrote: “I believe immersive virtual reality experiences have a strong future. The Void was ahead of its time, and I can only imagine tech companies will further iterate upon the idea, improve it, and scale it up. Hopefully Imagineering has such projects in the pipeline.”
We now know that Imagineering does have such projects in the pipeline, as prolific patenter Lanny Smoot created the HoloTile floor. For those who are unfamiliar with it, HoloTile is the world’s first and only multi-person, omni-directional, modular, expandable, treadmill floor. Using HoloTile, any number of people can have a shared virtual reality experience, walk an unlimited distance in any direction, but never collide or walk off its surface.
The HoloTile floor plus whatever other tech Imagineering has created plus a larger space plus a partnership with Level99 could be the perfect recipe for the former DisneyQuest/NBA Experience space. If we really want to get into wishful thinking territory, they could probably even do something Star Wars and recycle some of the technology, games, and other elements from Galactic Starcruiser!
Suffice to say, I’m optimistic about the possibilities presented by Level99 going into the former DisneyQuest space, and offering a spiritual successor to that gamified experience. As a native Michigander, I also love Detroit-style pizza and find that there are no good places to get it at (or even near) Walt Disney World. I don’t normally associate spaces like this with good food–more like the urban legend that Chuck ‘E’ Cheese recycles its pizzas–but if it does, that alone is enough to sell me on this concept!
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YOUR THOUGHTS
What do you think of Level99 replacing the defunct NBA Experience at Disney Springs? Think it could be a fitting spiritual successor to DisneyQuest? Will Level99 be a good fit for Walt Disney World’s guest demographics? Do you agree or disagree with our assessment? Any questions we can help you answer? Hearing your feedback—even when you disagree with us—is both interesting to us and helpful to other readers, so please share your thoughts below in the comments!
Level99 website is Level99.com
I have family in Providence, Rhode Island that go to Level99 at least monthly. They tell me it is a really good fun place to go. They go with family, friends, and coworkers. They say the games are fun and challenging, the food and drinks are good and reasonably priced, and the facilties are kept clean. The activities prices they pay are based on day of the week, time of day, and the amount of time you want to play (2 hrs, 4 hrs, all day). Price per adult starts at $19.99 to $64.99.
This sounds so fun! I can’t imagine doing it instead of a park day – and it also seems like not a good fit for a rest day. But now that I know it exists, maybe I can get to the one in MA (I’m in NY). We have a cool but small similar place near us but it’s only three adventures and they never change. So we have done them again and again. I’d love something new!
Depending where you are in NY, it may be closer for you to visit Activate in the American Dreams Mall in NJ. In my opinion it’s similar enough not to warrant a much longer drive. For what it’s worth, I think this could be part of a Disney ‘rest day’ if you just do it for an hour (or two), which is enough to give you a flavor of it and be a fun experience.
I’ve visited the Rhode Island location with a group of friends (all in our 20s/30s) and we had a blast! There is such a variety of challenges to keep everyone happy from physical to problem solving, and working with a team. The great thing is that they also switch stuff out every so often. Between the Natick, MA location and Providence there are some repeats of rooms but each location has their own unique rooms as well! I think this is a great addition to Disney Springs! can’t wait for everyone to experience it!
So I have an old 10 day non-expiring pass I bought in 2009 that still has four Water Park and Fun days on it. The “and Fun” portion included Disney Quest (but not that NBA thing). Will it include Level99?
Not if it’s successful. NBA Experience was eventually added to the “and more” ticket options, but that was *because* it was so unpopular and they were begging people to go.
I’ve never been much of a gamer, either in being interested in games or being skilled at them when I do play them. So this probably won’t be for me, though it looks like it has a cool atmosphere. I went to DisneyQuest a few times & enjoyed Cyberspace Mountain as I adore flight simulators, but wasn’t that good at anything else there. I typically make my Disney outings solo, so that wouldn’t be convenient for gaming experiences either like escape rooms, which sound like they’re all about teamwork. And if I did go with a team of people, I’d likely let them down with my lack of gaming skills. If someone else on the team was all about winning, the pressure of not wanting to let them down would be too much & things wouldn’t be fun for me.
For what it’s worth, I’m not much of a gamer either and I still found Level99 fun. Of course, my kids are not going to have high expectations of me in this setting! As you say, it wouldn’t be fun with super-competitive people who just care about winning. It’s also not good solo. I hope that you’re able to go with the right sort of group for you someday and try it out.
Went to Level 99 in MA last summer and had a blast. Can’t wait to go back. My 13yo daughter was a little young/small for some of the rooms that required length/height/physical prowess but overall I think kids 10 and up (and adults up to 65-70yo) could enjoy it. The one issue is crowds; you pay by the hour but at busy times there can be long lines for some of the more popular rooms, which adds stress and cuts down on enjoyment. I guess if you’re at WDW that’s pretty much par for the course anywhere, though.
fve also been to Activate (St. Louis) which is more physical in nature — I was worn out after an hour or so — and with only 8-10 unique room types (with “cloned” doubles/triples of those rooms) that allow for a a variety of different mini games/challenges within each room. Activate actually felt like stepping into a real-life retro video game, for better or worse. Level 99’s dozens upon dozens of rooms and 1:1 duels are each uniquely themed. Activate was also much less interesting visually, while Level 99’s rooms were often stunning, with elements of intricately themed escape rooms, fantastical carnival games, and Meow Wolf-esque artistry and surrealism. I think each concept would play well at Disney Springs but I much preferred Level 99.
As far as screens, there are some screen-based elements in some of the rooms/challenges, and each room has a screen at the door where you “tap in” with your RFID wristband, see hints/instructions on the challenge that awaits, track your progress, points, etc. It’s not “scteen-centric” but definitely technology-centric (moreso than any traditional escape room I’ve experiences).
I did more research and after reading the comments this does sound pretty fun. For a family of five (next time we they will all be over 10) this sounds fun but expensive, but with how excited everyone is it sounds like it should be worth it. I bet this will be a hit with conventions, too (my last company did events at WDW and they def would rent this out).
Since you’ve done both, could you please give some examples of the kinds of challenges Level99 has? I’m getting the sense that it’s not as purely physical as Activate, especially if your admission is for twice as much time. (Activate gives you just over an hour base time, and I’m wiped after that.) Is each room its own separate game, or can you choose your game and level like you do at Activate? Also, does Level99 have a redeem system like Activate, where you can either get little prizes or save your points for something bigger?
Alexandra, accidentally left my response within your other comment below, but hope it helps
I live near the Providence location. I have not been but friends who have been have enjoyed it. People seem to go as an adult night out and it seems popular with teens. Not typically a place elementary school aged kids (like mine) are going. It has helped breathe new life into the mall and hopefully it sticks around long enough for something to do when the kids are older. I wouldn’t spend time at Disney doing it because it’s so close to home, but I could see a market for others.
Having been to both Level99 and Activate, I can confirm that they are quite similar, and both a lot of fun for families to do together. It really fits the Disney model in that way, to be a place where both children and parents can have fun together. Level99 is very much not screen based; it’s all active challenges. There are tons of rooms to go into and each one has a unique challenge, many with different options and levels. It’s good for school-age kids and up, and my kids have gone there on camp field trips. You could manage with younger children/babies, but I’m pretty sure it’s more fun when they’re older. Each room is quite quick, so if one doesn’t work for your family, there’s bound to be another that does.
I’ve done and loved something like this before! Here in Toronto (and a few other places in Canada and the US), we have Activate, where you get a wristband and go into different rooms to play mini-games like crossing a bouldering wall without touching the red boulders or crawling through a laser maze. Level99 looks like an amped up version of Activate that also serves food, and I’m absolutely here for it!
Alexandra, there are some challenges that overlap a bit, like having to hit buttons on a wall in a certain sequence, or find a path across a floor.
Many of the games at Level 99 are highly teamwork-intesnse, where each team member has to be pulling a lever or holding a button at the same time in different spots. Some are more like brainteasers, figuring out codes/patterns to do the right thing with various mysterious objects. Others are like “floor is lava” style obstacle courses that require balance and dexterity to cleverly swing, jump, tiptoe, hang, your way to the exit across the room. Several were like artsy twists on carnival midway games, rolling balls up an incline into slots, or throwing balls at targets.
A couple were closer to traditional “escape rooms” where vague clues and instructions lead to to solving a mystery by cracking codes and/or organizing objects a certain way.
A bunch were just so weird and odd that I can’t really do them justice by explaining here.
There’s also a “twist your way through laser sensors” room at Level 99, but I preferred the similar version at Activate as fog machines let you SEE the lasers there.
One difference is that at Level 99, unless you ask the entry screen for a hint, you go in “cold” and often you have zero idea what the room is asking you to do until you’ve already “failed”. That’s part of the fun, in figuring out the mystery. Think “The Goonies” when the kids had to figure out playing just the right notes on a bone piano would keep them from falling to their doom (but lower-stakes). We were there for a few hours and didn’t make it to all the rooms, but there were several where I’m still not sure what we were supposed to do!
I will say that not every room is gonna land or be a hit with all groups. But what’s great is that you can “fail fast” – do something wrong and you’re kicked from the room in 30 seconds. Go back in right away (or maybe after a few min) for another try, or never go back if you’re not feeling motivated. As I noted above, the only frustration at busy times is that for the more popular rooms you might have to wait 10-15 minutes to jump back in, even if you just made a silly mistake that booted you.
The “duels” are also unique at Level 99, as they’re out in the open and create a lot of kinetic energy in the space. Shoot balls at your friend’s target or race them up a weird climbing wall, or see who can hit a series of big buttons faster. Very exhilarating.
Finally, the Axe Run. That one you just need to Google to see. Almost more fun to watch than to experience.
Hope that helps!
We go to Level99 in Natick, Ma a couple times a year and everyone in our group from 8 years to 65 years old love it. The room themes are a blast with options from extremely physical and mental to everything in between. We’ve spent entire days there and never gotten bored. I think it’s a great addition to Disney Springs!
I’m in total shock. Every time I go to Boston I try to go to level 99. Living in Jersey I’m always praying it comes to Philly but this is a huge win. I can’t see this failing however level 99 isn’t really for kids which I’m curious if tourists will understand that. Some rooms are mental challenges others physical. They are also prone to injuries which I also wonder about Disney world guests lol. I’ve earned my fair share of fries and pretzels from the points system. This is such a good fit for the space. As long as the price doesn’t triple, this seems like a huge win
this seems really cool. it’s now got me thinking maybe a Christiana Mall or kop location might come one day. I go to Boston once a year so I might have to check this out. but in Disney we would probably skip it because there is so much to do already. it would depend on the length of trip and what the kids want to do
This looks great! I was hoping the Void would return but I wasn’t expecting it. This seems like a more sophisticated version of something my 13yr olds convinced me to take them to in NJ. That was called Activate and it was a lot of fun. I’m optimistic!
“The Void” is never ever returning. The third-party company behind that experience went belly-up and left a lot of drama and bitter feelings behind. There’s some stuff about their implosion on youtube.
Feel free to link to any such videos if you want! A quick Google search didn’t reveal anything more than speculation (and the same factors I would’ve guessed), and none of the results I found were YouTube videos. I’ll try to do a deeper dive later as you have me intrigued.
Tom, I looked back and apparently the video I saw wasn’t a standalone video about “The VOID”. It was discussed during a video I skimmed a while back about “Evermore”, an insane and highly unprofitable theme park from the same people who brought us the void. They were apparently a lot better at thinking of big ideas than they were at running a sustainable business. https://www.youtube.com/watch?v=L9OhTB5eBqQ
If you don’t want to watch a supposedly grown adult with a room full of stuffies blather on for hours about this “Evermore” (and I certainly wouldn’t blame you), then Evermore’s wikipedia page also has a good summary of how The Void was doomed by Evermore’s epic failure. https://en.wikipedia.org/wiki/The_Void_(virtual_reality)
I’m in the minority in this one – it sounds fun and I love the idea of an escape room you can do with family, but I hope it isn’t too heavily screen based and I feel like it won’t help crowds at Disney springs at night. But it at least puts something in Springs that you can do on super hot days/rest days. Last time we went to Disney (2024) tickets were so expensive (and it was a pre cruise trip) so we ONLY did parks. I highly doubt we would add tickets on top of park hoppers if they weren’t included (since, you know, 10 years old is a Disney Adult). But it does sound like something great for locals, cast, escaping the parks. I will also say, if it was an Atlantis-themed escape room, all prior negative thoughts are superseded by my competitive spirit. What kids? Mom will win and show no mercy.
One of the older press releases I tracked down indicated the original location has *zero* screens. Not sure if that’s still true or will be the case at the Disney Springs location, but at minimum, it bodes well that they emphasize tactile, social experiences.
We have a Level 99 locally and it is amazing! Very deeply themed, very fun, a variety of challenges that work for most people. I will say that our kids are in the tween/teen range (and love Level 99) and I could not see very young children enjoying Level 99 as much. But I think this is a GREAT use of space and will definitely appeal to families with older kids/tweens/teens and adults!
Thanks for sharing your feedback!
It definitely sounds like it skews older at the existing locations, but I’d expect some adaptation for the Walt Disney World market. Or perhaps not. Lots of locals, conventioneers, Disney Adults, etc.
This sounds incredible! I too miss DisneyQuest and the Void. I did the Void several times and was sad to see it go. I think something like Level99 really extends the park experience.
Miss DisneyQuest too but something like this is needed to keep people on property and compete with the I-Drive attractions. This would be good for locals, too, looking for something to do
The first thing I thought of when I saw this concept was the HoloTile technology. I would love to see it combined with an experience like this.
Yes!! I miss DisneyQuest and this sounds great! 2 questions 1) timeline for opening? And 2) do you think admission will be included in the park hopper plus like DisneyQuest was?
No timeline was given, which suggests to me “not this year” is the answer. Still, I’m hoping the turnaround is fast, and the reason no timeline has been provided was because they rushed this announcement. (A business filing leaked this morning.)
I would not expect it to be included in Park Hopper Plus for at least the first year it’s open. Maybe eventually, but they’ll want/need to recoup startup costs at first, and won’t want to accept whatever massively discounted rate Disney is willing to pay third parties for Park Hopper Plus ticket inclusion.
The third location (Virginia/DC suburb) had its initial press release come out near the end of January 2024 and is currently scheduled to open in “Spring 2025.” If they jumped the gun here, 15-18 months sounds as reasonable as any guess.
If Level99 eventually does become a “Plus” option, I think it would the first time a third-party attraction ever been included in that ticket. Given the haggling over the Disney Dining Plan that occurs every year between WDW and independently owned restaurants, I agree with Tom that it won’t happen any time soon.
At the end of the day, I’m just glad that WDW isn’t leaving that giant building in Disney Springs (mostly) closed.
Cool! Sounds like a great add that will cut into my Springs drinking time.
I’m reminded of the loss of the tremendously themed and hilarious Adventurers Club… Its gone, but never forgotten.
We’ve been missing DisneyQuest – this sounds like it will fill the void quite well.