Why Are Star Wars Land Crowds So Low?
It’s been almost a month since Star Wars: Galaxy’s Edge opened, and we’re back with crowd observations and predictions for both Walt Disney World and Disneyland. We’ll talk about the phenomenon of low attendance and wait times in California, whether that trend is likely to continue, and how likely it is to repeat itself in Florida. (Updated June 26, 2019.)
We’ll start with Disneyland, since that version of Star Wars: Galaxy’s Edge is the one is now open. As noted in our Star Wars: Galaxy’s Edge Opening Weekend Recap, we couldn’t have been more wrong in our crowds prediction for Disneyland. We were shocked by just how quiet the parks were. In fact, Disneyland was busier the days leading up to the debut than it has been in the weeks after.
Star Wars: Galaxy’s Edge has now been open for almost a full month, and crowds have yet to pick up. Many people, us included, expected a boost once the reservation system ended and open access began. Now that we’ve seen a few days of that, it’s pretty clear that is not going to be the case, at least not on weekdays…
To their credit, some people did see this coming. We had a handful of readers who were skeptical that crowds would materialize as predicted. One likened it to Los Angeles during the 1984 Olympics, which was quiet because many locals left town after weeks of apocalyptic traffic predictions.
Our response to that small minority of you would be: lucky guess. Clearly, Disneyland being a veritable ghost town is not what Disney management was predicting. On the first day of the boarding pass/virtual queue system, Disneyland actually had temporary turnstiles ready to go (these never were even remotely necessary).
Enough Star Wars: Galaxy’s Edge opening day park maps were printed that they were available for over a week, same with merchandise for the debut. Every single bag-check station was fully staffed, ditto Mickey & Friends parking structure toll booths. Speaking of parking, Mickey & Friends opened unnecessarily early for a while, and other precautions were taken.
The fears were not unfounded. This is the height of the summer tourism season for Southern California, and when Star Wars Land debuted, most Annual Passes were not blocked out, Grad Nite was scheduled, and a huge travel conference was being held at the Anaheim Convention Center.
Plus, Disneyland locals usually turn out in full force for the debut of anything, especially big-budget additions with limited edition merchandise. All of the these variables form the objective basis for what would typically be a crowded day at Disneyland.
Now as the virtual queue and boarding group system are in use and July approaches, Annual Passholders are blocked out, Grad Nites are over. There are still no crowds. This is the least busy we’ve seen Disneyland since the 60th Anniversary, and that includes during the doldrums of January and February.
Regardless of the great PR and very strong word-of-mouth buzz generated by the excellent guest experience during the last week, it’s tough to say that Disneyland experiencing low crowds was the plan all along. First, there’s all of the above as Exhibit A. Disney management was obviously concerned that locals would turn out in full force for the unveiling of Star Wars: Galaxy’s Edge, overwhelming park and resort infrastructure.
Second, there’s the motivation for moving forward the opening dates of Star Wars Land in the first place, which was to buoy attendance projections and hotel occupancy. As a reminder, the opening date was not changed because everything was ahead of schedule (see Rise of the Resistance). It was moved because numbers were looking soft for the summer and fall at Disneyland and Walt Disney World, respectively.
Accordingly, it would make little sense for Disney to move forward the opening dates to help with numbers…only to create a system that discouraged attendance to the point that it hurt numbers. That’s impossible to reconcile.
The only plausible scenario is that Disneyland wanted to discourage overcrowding and making negative headlines on the local news, but never expected turnout to be this low. Quite simply, they overcompensated. That, plus online fear-mongering on social media and blogs like this one, scared people away. (There’s also the subplot of Burbank leadership’s goals versus Anaheim leadership’s goals, but that’s another story for another day.)
A lot of readers have remarked that they are contemplating a quick weekend trip to Disneyland to experience these low crowds. When this post was first drafted, we cautioned against that. We pointed out that Disneyland has a huge base of Annual Passholders and other locals living in Orange and Los Angeles Counties. Just as easily as they avoided Star Wars Land’s opening for fear of crowds, they could adjust their plans and start visiting as social media reports show Disneyland as a ghost town.
However, that has not happened–at least not yet. By midday yesterday, the virtual queue and boarding passes weren’t needed at all, and Millennium Falcon Smugglers Run had a ~30 minute wait for much of the day. This weekend (June 28-30, 2019) will be another test, and we’d expect a bump in crowds. Weekdays are another story entirely.
If you’re thinking that maybe the rest of the park was worse…you’d be wrong. Above is a screenshot at that same time when Millennium Falcon: Smugglers Run had a 30 minute wait. The longest wait in the entire park was Hyperspace Mountain (just out of the frame to the right), which had a 35 minute wait.
At this point, it seems unlikely that summer weekdays will suddenly become crowded. Contrary to popular belief, summer weekdays are predominantly tourists (due to a mix of AP blockouts and it being California’s peak visitor season) and this demographic mostly cannot change their vacation plans at the last minute. Anaheim hotel occupancy is down year over year for June through mid-August, and we expect that to mostly remain the case.
With all of that said, continuing low crowds still are not a sure thing. Disneyland could take the bold step of lifting Annual Passholder blockouts. This has already happened with Cast Members, who quickly had their summer blockouts through September lifted in an effort to boost attendance.
Likewise, the Disney Flex pass (although still a new offering) could be leveraged to help with numbers. Disneyland could also quickly roll out SoCal ticket specials, as they frequently (and effectively) do in January to boost off-season attendance.
With so many Los Angeles and Orange County residents, this could definitely have a big impact…but we still don’t see it impacting the early mornings. For the most part, locals are not going to fight rush hour traffic to get to Disneyland early. They’ll show up at noon or, more likely, around 6 p.m. Remember, LA is the same place that’s notorious for Dodger Stadium being half empty (even during the playoffs!) until the third inning because fans don’t want to fight traffic.
The result of this has been the first couple hours of the day at Disneyland being pure bliss for the past week. Save for Peter Pan’s Flight, every Fantasyland dark ride has been a walk-on for at least the first hour of the day. Fantasyland wait times are driven by families, so this is one trend we anticipate being fairly sustained. (We cover some new Fantasyland strategy here.)
At this point, if we hadn’t already spent a couple of weeks at Disneyland to see Star Wars: Galaxy’s Edge in June, we’d absolutely be booking a last-minute trip for July. Even if more blockouts are lifted, we think it’s worth rolling the dice. Seeing Star Wars: Galaxy’s Edge with low crowds, nice weather, low humidity, and no storm season is worth the potential gamble.
If you are thinking of doing that, the good news is that Disneyland is offering some (rare) summer ticket specials. Likewise, many hotels within walking distance are offering deals (except weekends when there are events at the Anaheim Convention Center), including ‘free night’ offers. (See which ones we recommend in our Disneyland Area Hotel Rankings & Reviews.)
As for what Galaxy’s Edge crowds at Disneyland thus far mean for Walt Disney World, it’s still difficult to draw any strong conclusions. There are just so many differences between Disneyland and Walt Disney World, especially between Disneyland (park) and DHS. With that said, one big parallel that does exist is in terms of the potential attitude of tourists towards the large crowds that are/were projected.
You might recall from our 2019 Walt Disney World Crowd Predictions Post-Star Wars Land (posted back in April) that we think September will be the best month to visit Walt Disney World from the time Star Wars: Galaxy’s Edge opens through the end of the year. This remains our position; if anything, the experience at Disneyland has further solidified our perspective on this.
As noted, hotel occupancy among the Good Neighbor/Harbor Boulevard hotels near Disneyland is down year over year. Last we heard, hotel occupancy for Walt Disney World through September was also down. This is why a ‘second wave’ of Free Dining and other discounts were released that ran through late August. (Expect more room-only discounts in the very near future.)
There also has been a chorus of Walt Disney World fans angered by the early opening of Star Wars: Galaxy’s Edge. While we’ve had literally hundreds of comments to this effect on various blog posts, we largely wrote it off as selection bias (readers of this blog are more likely to be planners who are averse to crowds), and the reality that people who are displeased about something are more likely to be vocal than those who are pleased.
September is historically the least-busy month of the year at Walt Disney World. This is because it’s storm season and right after school goes back into session–two things that Star Wars: Galaxy’s Edge won’t change. On top of that, a lot of people are clearly worried about crowds at Walt Disney World in the immediate aftermath of the land’s opening. A historically slow month coupled with some people intentionally avoiding what they anticipate being a busy time could create a favorable window.
Now, this is not to say that we’re suddenly expecting opening weekend of Star Wars: Galaxy’s Edge at Walt Disney World to be a ghost town on par with Disneyland. The hammering home of ‘reservations required‘ and all of the protocol about accessing Star Wars: Galaxy’s Edge is probably the biggest factor in spooking guests away from visiting Disneyland this summer.
As much as so many planners hate the fact that Walt Disney World has released scant details about how it’ll handle crowds on opening day and thereafter, this might actually be beneficial (to Disney, not to you). Announcing so many crowd control measures sends a message that heavy crowds are anticipated, and scares people away. Saying nothing at all about crowds certainly worries super fans about a “crowdpocalypse” situation, but there are fewer of us.
With all of that said, there’s still the real possibility that Disney’s Hollywood Studios will do enough to mitigate fears of opening day chaos. There’s also the possibility that enough guests who booked ‘calm before the storm’ vacations will have canceled. Or locals will stay home, fearful of crowds in a new land that “isn’t going anywhere.” Finally, tourists postponing trips to “wait out the crowds” is a very real phenomenon, and will undoubtedly happen to some extent here.
All of this is why we’re fairly confident in saying that, relative to other months in late 2019 and early 2020, September won’t be that bad. Note that this is not the same as saying “it’ll be uncrowded or dead!” This is a comparison to other months of the year–September could still be a 9/10 in terms of crowds (I really doubt it’ll be that bad–my guess is around 4/10 from the second week of September on), but if October through December are 10/10, our prediction is vindicated.
We already know that hotel occupancy is high for December 2019 (and has been for a while). November, January, and February are shaping up similarly, which suggests that people think those months will be a sufficient amount of time to “wait out” the Star Wars crowds. (They’re wrong.)
Mid-September through early October are likely to be busier than normal, but we still think they are unlikely to be chaotic. (At least after opening weekend of Star Wars: Galaxy’s Edge–we make no predictions as far as that is concerned.) Before relying on any of our predictions, just remember: we got it really wrong for Disneyland. 😉
Finally, there’s been a lot of discussion about what Walt Disney World can do to ensure its debut of Star Wars: Galaxy’s Edge goes as well as Disneyland’s. Many commenters have pointed to the reservation system, specifically the guaranteed entry for hotel guests. One thing worth noting here is that Disneyland Resort has under 3,000 hotel rooms, whereas Walt Disney World has over 30,000.
In other words, Walt Disney World has too many hotel rooms to guarantee Star Wars: Galaxy’s Edge entry to every single resort guest. To compound matters, Disney’s Hollywood Studios arguably doesn’t have enough capacity outside of Star Wars Land to use a virtual queue; where will all those guests go while waiting to enter Galaxy’s Edge? (With exponentially more attractions to soak up crowds, Disneyland doesn’t have this problem.)
With that in mind, we feel the most reasonable solution is utilizing the existing FastPass+ infrastructure to open advance reservations for Star Wars: Galaxy’s Edge. The system could be handled exactly like FastPass+ for attractions, except with entrance to the land itself. Have a 60 day window for resort guests, and 30 day window for off-site guests.
Obviously, land entry FastPass+ would ‘sell out’ quickly–probably before off-site guests would have their window open. However, this would generally be an equitable solution for on-site guests (and in reality, Walt Disney World primarily cares about its hotel guests most, anyway). It would fulfill the goal of encouraging on-site hotel bookings, which would be another win for WDW.
It would also discourage people from visiting and over-crowding Disney’s Hollywood Studios. As we covered in our Huge Hollywood Studios FastPass+ Changes post, there are serious concerns about the park’s ability to absorb crowds and distribute attendance. These problems are unique to DHS, which has the fewest attractions of any Disney theme park (as compared to Disneyland, which has the most).
Moreover, Walt Disney World management could monitor attendance in Star Wars: Galaxy’s Edge and add same-day land FastPasses to the real time inventory if crowds didn’t materialize as expected. This is something Disneyland could not do with its system; instead they’ve been emailing people with existing reservations that are not full and allowing them to add more guests to their reservation (something that they previously warned would not be allowed).
We’ll end this by reiterating that our predictions and analysis should be taken with a grain of salt. We totally misjudged the opening of Star Wars: Galaxy’s Edge at Disneyland, so it’s not like our recent track record on this matter should inspire a lot of confidence. We’ll also say that Star Wars: Galaxy’s Edge is unlike anything you’ve ever seen–a true Space Morocco that can be appreciated by all Disney fans irrespective of interest in Star Wars. If you have the chance to experience it this fall, you should absolutely take advantage, even if that means getting up at the crack of dawn for Extra, Extra Magic Hours. If ever something at Walt Disney World were worth getting up super early on vacation, this is that thing.
If you’re planning on visiting the new land, you’ll also want to read our Star Wars: Galaxy’s Edge Guide. This covers a range of topics from basics about the land and its location, to strategically choosing a hotel for your stay, recommended strategy for the land, and how early to arrive to Disney’s Hollywood Studios to beat the crowds. It’s a good primer for this huge addition.
If you’re preparing for a Disneyland trip, check out our other planning posts, including how to save money on Disneyland tickets, our Disney packing tips, tips for booking a hotel (off-site or on-site), where to dine, and a number of other things, check out our comprehensive Disneyland Vacation Planning Guide!
Do you agree or disagree with our predictions regarding future Star Wars: Galaxy’s Edge crowds at Disneyland and Walt Disney World? Think it’ll be better or worse than we’re expecting? Any questions? Hearing your feedback–even when you disagree with us–is both interesting to us and helpful to other readers, so please share your thoughts below in the comments!
I was talking to some folks at work who knew I had been and they asked me if it was still super busy there. They all still thought that the park would be really crowded. I think as fans we forget what we know vs what the general public knows or thinks. I know there have been tons of articles about how it’s not busy at all at Disneyland, but not everybody reads them. I know I’m taking a very small anecdotal sample, but I wonder if there is still some portion of the general population that still thinks that “Star Wars Land” is driving huge crowds to Disneyland.
I’ve talked to several on the other side that knew nothing about there being a Star Wars Land opening this Fall at Disney World. People that go to Disney World fairly often even.
I think the recent “Lands” description is a bit overstated. Pandora, years and years of development, 2 rides. Toy Story Land, 2 attractions. Star Wars, 2 attractions. When I think of a “land” I think of something like Adventure Land and Fantasy Land. These are big areas with multiple attractions and you can spend hours in them. I think the recent “Land” openings have fallen short in that you can breeze through them in under an hour. The rides are next to impossible to fast pass and you have to be prepared for a mad dash at rope drop to ride them without an hour and a half + wait. Other than waiting in line for hours, there’s not much else to do in them. I also know that Star Wars is super popular but I’m not so sure that the die hard Star Wars fans are fans of what Disney has cranked out recently. The Last Jedi was horrible and I could personally care less about #3.
Wonder if the increased cost of tickets is a factor for overall downturn? Gold APs were $2200, then $2400, and now $2900 for our family of 4. Quite the increase over 5 years. We took a year off to experience other things with our kids, and are really debating when to purchase our next round of APs. If the parks are going to be slammed with GE crowds, we may wait again. (who am I kidding, if someone offered me tickets today I’d go in a heartbeat!)
I just want to say that I really appreciate your candid admission of being wrong in prediction GE crowds at Disneyland. You are not at fault, of course: everybody expected Disneyland to be stuffed to the gills for months and years to come, but you are the only Disney expert who has openly admitted to being wrong about it (that I’ve read). It makes me feel that I can trust your judgement as being your honest opinion. I’ve always consider your blogs to be the best written Disney blog there is, but I am even more impressed by your integrity and self-awareness.
And some of us simply don’t care about Star Wars at all. I’ve only ever watched the original 3 movies maybe once or twice each and they’ just not my thing. I’m not into sci-fi. Avatar doesn’t interest me either. Frankly I’m also not into superhero stuff either so all this new crap being added is just a waste to me.
It’s not just a waste. For me, it actually hurts my experience at Disney, like it isn’t Disney anymore, but it is turning to something unrecognizable with no Disney magic whatsoever.
Well here we are inside the 60 day window for the opening of GE in Hollywood Studios and to my knowledge there is still no new information about how they plan to handle the crowds on opening day. Now I will be the first to say I am hoping the calendars are correct in showing that the 6 AM EEMH will start August 29th rather than Sept 1. I am not happy about the restructuring of the Fast Pass for HS though. Since I will supposedly have 3 extra hours in the park as a resort guest rather than an Annual Pass Holder I am thinking we may TRY to at least look around GE since this will be the last day of our trip in the parks so why not. Still willing to buy a Maxi Pass if they offered one, but already have spent too much on this trip to see it worthwhile to try to upgrade to an Annual Pass on the off chance of a special preview….Heck I could not even get a fast pass that day before 8:55am. So we would have 6-9am to explore along with the other 30,000 resort guests there.
I’m very happy to have gone on Sunday, June 30th. Low crowds combined with perfect weather made for an A+ visit.
Coming from Illinois, I need bang for my buck. I don’t want to come to Florida to visit galaxys edge and a month later rise opens and runaway railway opens. So, my trip will wait till at least rise of the resistance is opened
I think this shows just how much of regular DL crowds are from passholders. With passholders blocked for an extended period, the minority guests (out of towners) finally have free reign. The majority of DL guests are locals and right now they are staying away either by choice or due to blackouts. There are of course other factors creating this perfect storm. I’m jealous and wishing I was there. Ive gone in off season and experienced much higher crowds. Its gotta be a local factor!
We are going to Disney world in early Feb during 3 weekdays. Are you predicting the crowds will be high then? I really enjoy your posts. thanks for all of the information.
So far, every Disney expert I’ve read thinks that Rise of the Resistance will be amazing. I read the description and it sounds like a bad idea to me, for the following reasons:
1. The ride is too long and too complicated and tries one’s patience at over 20 minutes.
2. The ride has too much talking, and that gets old fast.
2.5. The ride wants you to role play. What if I don’t care to role play? I think it’s stupid to just role play out of the blue. If there is a role play thing it should be done for real, with preparation and costume to make it significant, not dressed as a tourist and pretend to be the “Resistance.”
3. The ride has a bunch of disconnected Star Wars objects with no relation to Star Wars movies or characters except Kylo Ren, unlike the Frozen ride or the Little Mermaid ride.
4. The ride is about Disney Star Wars, not real Star Wars.
5. The ride makes you get up and walk or stand around. That’s annoying especially when you have young kids.
6. The ride is supposedly like a combination of 4 or 5 rides. Why would they combine rides? What if I only like 1 out of the 5 rides? Why should I be forced to go on the other three, wasting my time and ride space? The part where you actually sit in a moving cart only lasts like 5 minutes. What if that’s the only part I want to do?
7. I hate Kylo Ren and don’t want to see him. It will ruin my day to see his stupid helmet. Going on RotR means I will have fun (for the part I like) and be repulsed at the same time.
8. There’s no Darth Vader. What kind of major Star Wars ride doesn’t have Darth Vader? What possessed Disney to think that a Star Wars Land without Darth Vader is a good idea?
So, I’m thinking that RotR might not be as popular as Disney expects.
And here is the one and only reason GE isn’t near as crowded as expected:
It is not Star Wars.
A lot of die hard older SW fans hated the last movie too. The fan base they were hoping would swarm to this land is annoyed with Disney for “ruining the franchise.”
Yeah I think this is a factor too. Disney has ruined the franchise in many people’s opinions. They saw Star Wars as dollar signs but didn’t really understand Star Wars fans.
Yep! That’s one reason. Hard to get excited about anything else they plan to do.
A big factor is tthey’re simply out of merchandise. With the land being 75% shopping, once you ride smugglers run theres not much to do. Out of kyber crystals, some lightsabers, etc
between hiking entry fees so much, changing smoking rules in the parks, strollers ect people just dont want to deal with it. its off to other parks and attractions that have NOT priced themselves out of reach
Part of the reason looks like international tourists aren’t coming to the US as much. Tourism is down. https://www.forbes.com/sites/andrewbender/2019/01/31/worrying-trend-as-u-s-loses-international-tourism-market-share/#5dc895a614d2
Do you think some people are waiting for Rise of the Resistance to open? Why pay all that money and only half of the attractions be open? We are booked for the 3rd week of September. I am debating whether or not to cancel. I have a 3 year old and 6 year old so we chose those dates because we didn’t think Star Wars Land would be open yet.
I chose the last week of August for the same reason. Now we will be there right in the middle of opening week.I really hope the orher parks will not be slammed. We are going to DHS on the 28th
Do you thing they will offer a mean plan to include the 3rd week of September??? I’m praying!!!
Sadly we were scared of the crowds too and booked our DL trip for Septemebr. Now we wished we gone this summer. But who knew? Hoping it’s not too crazy mid-week 3rd week in September!
I don’t think you will regret it.
We were there the second to last day of reservations and the rest of the park was very busy the whole day including the late showing of Fantasmic! We never got to ride Peter Pan because of the long wait. We had an evening slot to go into Galaxy’s Edge and even though we went there first, couldn’t get a spot for the cantina. I think you might have better luck in Sept. when school is back in session. You can tell a lot of local people come for the day and the fireworks that don’t care about Star Wars.
I don’t think you will regret your Sept. plan.
I wonder if this dearth of crowds indicates that the Deluxe pass had a huge member base. They are entirely blocked from Disneyland when last year there were only holiday blocks in June and July, right? I know the last time there were price hikes 2 years ago the park actually saw an increase in Deluxe upgrades – something they had not planned for. Now blocking them completely may. Have led to this.
I thinks there’s also ticket price, crowd fears, and waiting for the whole land to be open as additive cuts to attendance. It looks like Disney management really did not have their predictive analytics working as well as they could be (see the merch shortage).
There’s one other variable you missed, the D23 expo is in Aneheim this year. There may be a bump in August because of that.
I know my husband and I plan to arrive earlier that same week to be able to hit the parks before the Expo starts, and then enjoy the Expo after with us possibly going late Sunday for fireworks and one last stop at Haunted Mansion.