Why Are Star Wars Land Crowds So Low?
It’s been almost a month since Star Wars: Galaxy’s Edge opened, and we’re back with crowd observations and predictions for both Walt Disney World and Disneyland. We’ll talk about the phenomenon of low attendance and wait times in California, whether that trend is likely to continue, and how likely it is to repeat itself in Florida. (Updated June 26, 2019.)
We’ll start with Disneyland, since that version of Star Wars: Galaxy’s Edge is the one is now open. As noted in our Star Wars: Galaxy’s Edge Opening Weekend Recap, we couldn’t have been more wrong in our crowds prediction for Disneyland. We were shocked by just how quiet the parks were. In fact, Disneyland was busier the days leading up to the debut than it has been in the weeks after.
Star Wars: Galaxy’s Edge has now been open for almost a full month, and crowds have yet to pick up. Many people, us included, expected a boost once the reservation system ended and open access began. Now that we’ve seen a few days of that, it’s pretty clear that is not going to be the case, at least not on weekdays…
To their credit, some people did see this coming. We had a handful of readers who were skeptical that crowds would materialize as predicted. One likened it to Los Angeles during the 1984 Olympics, which was quiet because many locals left town after weeks of apocalyptic traffic predictions.
Our response to that small minority of you would be: lucky guess. Clearly, Disneyland being a veritable ghost town is not what Disney management was predicting. On the first day of the boarding pass/virtual queue system, Disneyland actually had temporary turnstiles ready to go (these never were even remotely necessary).
Enough Star Wars: Galaxy’s Edge opening day park maps were printed that they were available for over a week, same with merchandise for the debut. Every single bag-check station was fully staffed, ditto Mickey & Friends parking structure toll booths. Speaking of parking, Mickey & Friends opened unnecessarily early for a while, and other precautions were taken.
The fears were not unfounded. This is the height of the summer tourism season for Southern California, and when Star Wars Land debuted, most Annual Passes were not blocked out, Grad Nite was scheduled, and a huge travel conference was being held at the Anaheim Convention Center.
Plus, Disneyland locals usually turn out in full force for the debut of anything, especially big-budget additions with limited edition merchandise. All of the these variables form the objective basis for what would typically be a crowded day at Disneyland.
Now as the virtual queue and boarding group system are in use and July approaches, Annual Passholders are blocked out, Grad Nites are over. There are still no crowds. This is the least busy we’ve seen Disneyland since the 60th Anniversary, and that includes during the doldrums of January and February.
Regardless of the great PR and very strong word-of-mouth buzz generated by the excellent guest experience during the last week, it’s tough to say that Disneyland experiencing low crowds was the plan all along. First, there’s all of the above as Exhibit A. Disney management was obviously concerned that locals would turn out in full force for the unveiling of Star Wars: Galaxy’s Edge, overwhelming park and resort infrastructure.
Second, there’s the motivation for moving forward the opening dates of Star Wars Land in the first place, which was to buoy attendance projections and hotel occupancy. As a reminder, the opening date was not changed because everything was ahead of schedule (see Rise of the Resistance). It was moved because numbers were looking soft for the summer and fall at Disneyland and Walt Disney World, respectively.
Accordingly, it would make little sense for Disney to move forward the opening dates to help with numbers…only to create a system that discouraged attendance to the point that it hurt numbers. That’s impossible to reconcile.
The only plausible scenario is that Disneyland wanted to discourage overcrowding and making negative headlines on the local news, but never expected turnout to be this low. Quite simply, they overcompensated. That, plus online fear-mongering on social media and blogs like this one, scared people away. (There’s also the subplot of Burbank leadership’s goals versus Anaheim leadership’s goals, but that’s another story for another day.)
A lot of readers have remarked that they are contemplating a quick weekend trip to Disneyland to experience these low crowds. When this post was first drafted, we cautioned against that. We pointed out that Disneyland has a huge base of Annual Passholders and other locals living in Orange and Los Angeles Counties. Just as easily as they avoided Star Wars Land’s opening for fear of crowds, they could adjust their plans and start visiting as social media reports show Disneyland as a ghost town.
However, that has not happened–at least not yet. By midday yesterday, the virtual queue and boarding passes weren’t needed at all, and Millennium Falcon Smugglers Run had a ~30 minute wait for much of the day. This weekend (June 28-30, 2019) will be another test, and we’d expect a bump in crowds. Weekdays are another story entirely.
If you’re thinking that maybe the rest of the park was worse…you’d be wrong. Above is a screenshot at that same time when Millennium Falcon: Smugglers Run had a 30 minute wait. The longest wait in the entire park was Hyperspace Mountain (just out of the frame to the right), which had a 35 minute wait.
At this point, it seems unlikely that summer weekdays will suddenly become crowded. Contrary to popular belief, summer weekdays are predominantly tourists (due to a mix of AP blockouts and it being California’s peak visitor season) and this demographic mostly cannot change their vacation plans at the last minute. Anaheim hotel occupancy is down year over year for June through mid-August, and we expect that to mostly remain the case.
With all of that said, continuing low crowds still are not a sure thing. Disneyland could take the bold step of lifting Annual Passholder blockouts. This has already happened with Cast Members, who quickly had their summer blockouts through September lifted in an effort to boost attendance.
Likewise, the Disney Flex pass (although still a new offering) could be leveraged to help with numbers. Disneyland could also quickly roll out SoCal ticket specials, as they frequently (and effectively) do in January to boost off-season attendance.
With so many Los Angeles and Orange County residents, this could definitely have a big impact…but we still don’t see it impacting the early mornings. For the most part, locals are not going to fight rush hour traffic to get to Disneyland early. They’ll show up at noon or, more likely, around 6 p.m. Remember, LA is the same place that’s notorious for Dodger Stadium being half empty (even during the playoffs!) until the third inning because fans don’t want to fight traffic.
The result of this has been the first couple hours of the day at Disneyland being pure bliss for the past week. Save for Peter Pan’s Flight, every Fantasyland dark ride has been a walk-on for at least the first hour of the day. Fantasyland wait times are driven by families, so this is one trend we anticipate being fairly sustained. (We cover some new Fantasyland strategy here.)
At this point, if we hadn’t already spent a couple of weeks at Disneyland to see Star Wars: Galaxy’s Edge in June, we’d absolutely be booking a last-minute trip for July. Even if more blockouts are lifted, we think it’s worth rolling the dice. Seeing Star Wars: Galaxy’s Edge with low crowds, nice weather, low humidity, and no storm season is worth the potential gamble.
If you are thinking of doing that, the good news is that Disneyland is offering some (rare) summer ticket specials. Likewise, many hotels within walking distance are offering deals (except weekends when there are events at the Anaheim Convention Center), including ‘free night’ offers. (See which ones we recommend in our Disneyland Area Hotel Rankings & Reviews.)
As for what Galaxy’s Edge crowds at Disneyland thus far mean for Walt Disney World, it’s still difficult to draw any strong conclusions. There are just so many differences between Disneyland and Walt Disney World, especially between Disneyland (park) and DHS. With that said, one big parallel that does exist is in terms of the potential attitude of tourists towards the large crowds that are/were projected.
You might recall from our 2019 Walt Disney World Crowd Predictions Post-Star Wars Land (posted back in April) that we think September will be the best month to visit Walt Disney World from the time Star Wars: Galaxy’s Edge opens through the end of the year. This remains our position; if anything, the experience at Disneyland has further solidified our perspective on this.
As noted, hotel occupancy among the Good Neighbor/Harbor Boulevard hotels near Disneyland is down year over year. Last we heard, hotel occupancy for Walt Disney World through September was also down. This is why a ‘second wave’ of Free Dining and other discounts were released that ran through late August. (Expect more room-only discounts in the very near future.)
There also has been a chorus of Walt Disney World fans angered by the early opening of Star Wars: Galaxy’s Edge. While we’ve had literally hundreds of comments to this effect on various blog posts, we largely wrote it off as selection bias (readers of this blog are more likely to be planners who are averse to crowds), and the reality that people who are displeased about something are more likely to be vocal than those who are pleased.
September is historically the least-busy month of the year at Walt Disney World. This is because it’s storm season and right after school goes back into session–two things that Star Wars: Galaxy’s Edge won’t change. On top of that, a lot of people are clearly worried about crowds at Walt Disney World in the immediate aftermath of the land’s opening. A historically slow month coupled with some people intentionally avoiding what they anticipate being a busy time could create a favorable window.
Now, this is not to say that we’re suddenly expecting opening weekend of Star Wars: Galaxy’s Edge at Walt Disney World to be a ghost town on par with Disneyland. The hammering home of ‘reservations required‘ and all of the protocol about accessing Star Wars: Galaxy’s Edge is probably the biggest factor in spooking guests away from visiting Disneyland this summer.
As much as so many planners hate the fact that Walt Disney World has released scant details about how it’ll handle crowds on opening day and thereafter, this might actually be beneficial (to Disney, not to you). Announcing so many crowd control measures sends a message that heavy crowds are anticipated, and scares people away. Saying nothing at all about crowds certainly worries super fans about a “crowdpocalypse” situation, but there are fewer of us.
With all of that said, there’s still the real possibility that Disney’s Hollywood Studios will do enough to mitigate fears of opening day chaos. There’s also the possibility that enough guests who booked ‘calm before the storm’ vacations will have canceled. Or locals will stay home, fearful of crowds in a new land that “isn’t going anywhere.” Finally, tourists postponing trips to “wait out the crowds” is a very real phenomenon, and will undoubtedly happen to some extent here.
All of this is why we’re fairly confident in saying that, relative to other months in late 2019 and early 2020, September won’t be that bad. Note that this is not the same as saying “it’ll be uncrowded or dead!” This is a comparison to other months of the year–September could still be a 9/10 in terms of crowds (I really doubt it’ll be that bad–my guess is around 4/10 from the second week of September on), but if October through December are 10/10, our prediction is vindicated.
We already know that hotel occupancy is high for December 2019 (and has been for a while). November, January, and February are shaping up similarly, which suggests that people think those months will be a sufficient amount of time to “wait out” the Star Wars crowds. (They’re wrong.)
Mid-September through early October are likely to be busier than normal, but we still think they are unlikely to be chaotic. (At least after opening weekend of Star Wars: Galaxy’s Edge–we make no predictions as far as that is concerned.) Before relying on any of our predictions, just remember: we got it really wrong for Disneyland. 😉
Finally, there’s been a lot of discussion about what Walt Disney World can do to ensure its debut of Star Wars: Galaxy’s Edge goes as well as Disneyland’s. Many commenters have pointed to the reservation system, specifically the guaranteed entry for hotel guests. One thing worth noting here is that Disneyland Resort has under 3,000 hotel rooms, whereas Walt Disney World has over 30,000.
In other words, Walt Disney World has too many hotel rooms to guarantee Star Wars: Galaxy’s Edge entry to every single resort guest. To compound matters, Disney’s Hollywood Studios arguably doesn’t have enough capacity outside of Star Wars Land to use a virtual queue; where will all those guests go while waiting to enter Galaxy’s Edge? (With exponentially more attractions to soak up crowds, Disneyland doesn’t have this problem.)
With that in mind, we feel the most reasonable solution is utilizing the existing FastPass+ infrastructure to open advance reservations for Star Wars: Galaxy’s Edge. The system could be handled exactly like FastPass+ for attractions, except with entrance to the land itself. Have a 60 day window for resort guests, and 30 day window for off-site guests.
Obviously, land entry FastPass+ would ‘sell out’ quickly–probably before off-site guests would have their window open. However, this would generally be an equitable solution for on-site guests (and in reality, Walt Disney World primarily cares about its hotel guests most, anyway). It would fulfill the goal of encouraging on-site hotel bookings, which would be another win for WDW.
It would also discourage people from visiting and over-crowding Disney’s Hollywood Studios. As we covered in our Huge Hollywood Studios FastPass+ Changes post, there are serious concerns about the park’s ability to absorb crowds and distribute attendance. These problems are unique to DHS, which has the fewest attractions of any Disney theme park (as compared to Disneyland, which has the most).
Moreover, Walt Disney World management could monitor attendance in Star Wars: Galaxy’s Edge and add same-day land FastPasses to the real time inventory if crowds didn’t materialize as expected. This is something Disneyland could not do with its system; instead they’ve been emailing people with existing reservations that are not full and allowing them to add more guests to their reservation (something that they previously warned would not be allowed).
We’ll end this by reiterating that our predictions and analysis should be taken with a grain of salt. We totally misjudged the opening of Star Wars: Galaxy’s Edge at Disneyland, so it’s not like our recent track record on this matter should inspire a lot of confidence. We’ll also say that Star Wars: Galaxy’s Edge is unlike anything you’ve ever seen–a true Space Morocco that can be appreciated by all Disney fans irrespective of interest in Star Wars. If you have the chance to experience it this fall, you should absolutely take advantage, even if that means getting up at the crack of dawn for Extra, Extra Magic Hours. If ever something at Walt Disney World were worth getting up super early on vacation, this is that thing.
If you’re planning on visiting the new land, you’ll also want to read our Star Wars: Galaxy’s Edge Guide. This covers a range of topics from basics about the land and its location, to strategically choosing a hotel for your stay, recommended strategy for the land, and how early to arrive to Disney’s Hollywood Studios to beat the crowds. It’s a good primer for this huge addition.
If you’re preparing for a Disneyland trip, check out our other planning posts, including how to save money on Disneyland tickets, our Disney packing tips, tips for booking a hotel (off-site or on-site), where to dine, and a number of other things, check out our comprehensive Disneyland Vacation Planning Guide!
Do you agree or disagree with our predictions regarding future Star Wars: Galaxy’s Edge crowds at Disneyland and Walt Disney World? Think it’ll be better or worse than we’re expecting? Any questions? Hearing your feedback–even when you disagree with us–is both interesting to us and helpful to other readers, so please share your thoughts below in the comments!
Disneyland is now “War Land”. It is not the place my parents took me to when I was a boy. Star Wars is basically about combat…war. Stop trying to dress it up.
Nice. Let’s pull out the cartoon based rides and bring in some war. I cannot believe that no one seems to notice this gross absurdity. I am glad my father (WWII veteran and Disneyland lover) died before Disneyland sold out to the love of war themed nonsense.
I really wish It was slow… but I have literally NO IDEA WHAT YOU ARE TALKING ABOUT HOW IS IT SLOW?
I cant get a fatpass for smugglers run over a month in advance….. I cant make a reservation to Savis lightsaber shop over a month in advance…. The bar only has reservations available at 9-10 AM…… Nothing at all shows that Disney World ; Hollywood Studios new star wars section is slow… I F’ing wish it was….
Fears that filmgoers’ true colors would emerge pressed me into writing something, which is a complicated matter as I am far from the action (I am a Canadian). Video of Star Tours this year, the thirtieth anniversary at WDW where the video was shot, by the hapless blogger who got me feeling like I was set straight, convinced me my fears for the future of Star Wars were unnecessary. Thank you to this page for its neatly balanced details on certain apparent truths about Star Wars represented at both WDW and Disneyland.
Here’s the reason – the Harry Potter is much much better. It taught us to expect more. Honest long review of Star Wars Land/Galaxys Edge. I was in Orlando to check out the new Hagrid coaster then the Epcot Food and Wine. It happened to be the opening week of Disney’s new Star Wars land, so we checked it out. The short version Hagrid was great and Star Wars was meh. It looks like someone took the beautiful country of Morocco, maybe specifically the lovely Marrakesh Medina, but turned it dirty and then crashed a space junkyard into it. Seriously if gray and brown are your fav colors, and scrap metal is your aesthetic, boy are you in for a treat. There is the none of the green quiet beauty of Pandora or the bright childish joy of Toy Story land. From the visuals, Space Junk Morocco just didn’t do it for me. It is much prettier at night when blue and purple lighting add some color and hide the brown. (By the way I’m also not an Avatar movie fan but I do like Pandora, so I will compare Star Wars land in that way, as a non movie fan but trying to enjoy the land.) The cast is “in character” but nobody gets it because no characters fans love are not there. Kaylo is stomping around telling people to get out of his way. Some spy character I don’t know is running around looking worried.
The land only has one ride -Smuggler’s Run. (The other allegedly better ride is coming later). This is the most expensive Dave and Busters machine ever built. We rode several times, and did every role – pilots, gunners, engineers. First up screen rides bore me. Sitting in a shaking chair watching a movie does not do it for this roller coaster girl. I want a physical ride that GOES someplace! And this is a non 3D ride. This ride is basically Mission Space, or Star Tours minus 3D plus buttons to mash. By the way, George Lucas himself said Smugglers Run was Star Tours on steroids and he wasn’t wrong. Flying the thing, as the pilot, is sort of fun. You can’t actually crash it (I tried at several points) so it’s like the kiddie cars at Magic Kingdom that have a guide rail running down the middle of the track. And it seems no matter how badly you do, you capture at least one of the 2 cargo you are trying to steal so you can’t fail. Makes sense- but having low stakes does put a damper on things. As a gunner or engineer – I was deeply underwhelmed- you hold a button down or mash a blinking button, just like Mission Space. There is really little reason to ride it if you get stuck in these roles. I can only assume at some point they will have to make a separate line for being the pilot, like front row on a good coaster. As a screen ride, for me Avatar is much better and even Star Tours is better- the Star Tours visuals are much better and the show scenes vary. As a game, I much prefer Toy Story Mania. So the ride sort fails for me both as a visual experience and as a game. The next issue is that if you are petite like me, you can’t see from anyplace except the pilot seat. I expect if you are a kid in the last row engineer chair you are just looking at a seat back. If you are going to build a movie ride, make it stadium seating like Star Tours. Or give everyone a front row seat like Avatar and Soarin’. Epic design fail on that.
Drinks wise we hit Oga’s Canteen twice and it was a blast. Drinking out of a Rancor claw is fun! I don’t know what a Rancor is or why you drink out of it’s extracted teeth but it sure was a cute way to sell an overpriced beer flight. We kept the tooth serving drink platter and plan to use it for chips and salsa, etc. The music is fun, again very Morocco/North Africa vibe to the tunes. The droid DJ is super cute. The bartenders love their job and make it fun. I like the Slug Slinger drink best (herby not sweet drink).
Blue and green milk- it’s no Butterbeer that’s for sure. We had the blue one and choked half of it down between the two of us, but it was rank.
We had a great lunch at Docking Bay 7, the vegan kefta was yummy. My guy built a bot at the droid depot, which is Build a Bear for middle aged males.It can come with accessories and a personality chip and a baby Bjorn to carry it in.
From the fanboy point of view dumbest thing about this land has gotta be the silly rules. It sure does take the fun right out of the environment for fans, and even for me as a non fan. You can buy Jedi robes, but you can’t wear them. You can buy a light saber but it does NOT interact with anything in the park -it’s just a heavy plastic stick – and you have to keep it strapped to your back all day (they don’t fit in the lockers as I heard about 1000 people complain). And you can build a droid that sorta interacts with the park (or at least they squawk at their owners a lot) but you can’t play with it in the park. It has to live in its box or snuggly. Wha??!? I’m a big fan of the Harry Potter theme park lands because of the their immersive interactive environments. You can buy and wear your robes- or any other cool Potter gear you have – I’ve gone as Luna to the park, and I once saw the entire Wesley family walk in. Epic. And the cast members at Potter compliment you on your attire and ask about your fav quidditch team. You can buy and USE your wand- it interacts back with the park in fun ways. You can see kids grab their stuffed Frog Choir pal and croak along to the frog choir performance. And not only does no one stop this, the Potter cast cheers you on. In the Star Wars park- nope. Put all the fun that you spent huge dollars on- the robes, sabers, and droids, in a bag to lug around. You should play with those at home. Not here. It’s a very odd and joyless experience. And speaking of joyless- less well off families are in for a shock. If you want to build a light saber it is $200 and you have to prepay and pre commit before you build it. You can’t do it and then decide whether to buy or not. You can’t even step in to see the factory without paying. And only one non paying guest can watch you build it- so for a hypothetical family of 4, pick which kid you love most and they get to build one while dad watches and the other kid can’t even go in to watch! Mom and the other less loved kid wait outside. No prob to me, I don’t want a $200 toy that does nothing in the park. But for some families that’s a rough – possibly $400- choice. Again contrast this to Potter where you can do the Olivander’s wand ceremony without paying a dime, even if you are the chosen one the wand picks. You get to play along, the whole family is there, and you don’t have to buy it. But if you do buy, the wand is only $50 ish and it WORKS in the park! And is packable for return trips. Is there no way to make a thing the sabers can do? Fight a bad guy hologram? Some sort of virtual batting cage swat the flying bot experience? It seems there must be some way to make this more fun versus just a shopping spree.
Ditto the droids. One guest pays, one can watch, and you precommit to buy the bot. Then you get to drag it around all day. The droid is “only” $100. Again quite the expensive toy that you can’t play with in the land.
So- bottom line – this really isn’t an immersive interactive land. That’s what the Harry Potter park is. Disney clearly wants you to drop a ton of cash in Space Junk Morocco, then drag it all home and enjoy the experience at home, just not in the land. You can use you phone to translate signs, or hack control panels on the wall, but again nothing on the park physically interacts with you- it all just happens on your phone screen. I expected things in the park to happen, again like lifting the feather with you wand in the Potter park. I didn’t see any of that here. I don’t plan to go back.
You nailed it. Perfect review..
There could be a very simple explanation that no one is talking about. For months news has been talking about a massive coming recession. Disney is expensive and if you think a recession is coming, you are not going to spend a lot of money on an expensive trip.
Like I said, I enjoyed the Potter films but am hardly a huge fan, and couldn’t help but be totally blown away by everything there and how real it made it feel. And the reaction my kids, who like the series but aren’t diehards, had was incredible.
SW doesn’t have that. It’s just the Falcon with a bunch of random stuff you never saw in the films. Die hards won’t have much emotional connection and casual fans won’t relate it to things they know from the OT films in particular.
I really think Disney’s hubris may cost them big here and a retheming may be in order sooner than they think.
I have had the exact same thoughts especially comparing sw to universals HP.
It’s the emotional connection that’s missing !
Here is my 2 cents why Star Wars Land has failed to draw massive crowds so far. Disclaimer: I have not yet been to one.
I am not a Potterhead by any means, but when I took my children to Universal Orlando to TWWOHP I was utterly amazed away, not just by the level of detail, but at how it strives to make everything as accurate as possible to the stories and films.
Even just having casually watched the films I was totally blown away at how almost every aspect of the place, from the layout, the buildings, the rides, the shops, the restaurants, and even the bathrooms for crying out loud, made you feel like you’ve been transported right into the middle of films. Especially Diagon Alley, which is truly a masterpiece beyond description of theming beyond compare.
I can totally understand why HP fans can’t get enough of being there and how even people with a casual knowledge of the films could be swept up in everything. JK Rowling truly deserves to be salutes for insisting on the absolute highest standard of authenticity from Universal. It totally shows.
OTOH, though I have no doubt it’s elaborate in detail, SWL seems like a rather generic recreation of the Star Wars galaxy. Sure it has a life sized Millennium Falcon, but you can only stare at a static replica for so long before deciding to move on.
The rest of everything just seems like some Star Warsy looking stuff with no direct connection to the films. In particular the OT which, try as Disney might to deny it, will be infinitely more loved than anything they have made or will make under the SW label.
The planet is just some random planet with random characters and random shops and restaurants and it’s all themed to the Disney SW galaxy. No OT worlds, vehicles, characters, rides or anything else. Heck, even the Falcon is the sequel version and not the one from the OT.
So there are going to be a lot of fans are going to be disappointed that virtually nothing from the OT is present and want to repeat it over and over like HP fans do.
There is also nothing there for the casual Star Wars fan to blown away with from feeling like they’ve been dropped smack dab into the middle of one of the films they’re familiar with. Blue milk and $100+ lightsabers are only going to go so far in attracting crowds.
Disney seems hellbent on shoving their version of Star Wars down the public’s throats regardless of how much they protest. They’ve found out the hard way with Solo and TLJ that there’s a breaking point and I feel they might be being taught another harsh lesson here that you can’t just throw a bunch of random stuff together, call it Star Wars and expect people, even die hard fans to drop big bucks on it.