News & Rumors Archive

Disney 2013 Promotion: “Limited Time Magic”

Walt Disney World’s and Disneyland’s 2013 promotional celebration was announced today, and it will feature 52 weeks of small celebrations dubbed “Limited Time Magic.” This “Limited Time Magic” campaign replaces “Let the Memories Begin,” which has been the loosely-utilized promotional campaign for the last two years that has really only featured a marketing campaign along

Disney Buying LucasFilm For $4.05 Billion

The Walt Disney Company announced today that it is acquiring Lucasfilm, George Lucas’ company responsible for the Star Wars franchise, Indiana Jones, and numerous other properties, for $4.05 billion. As part of the deal, Disney also acquires all of Lucasfilm’s subsidiaries and businesses, including Industrial Light and Magic and Skywalker Sound, which are widely used

Test Track 2012 Chevrolet Refurbishment

April 15, 2012 through December 5, 2012 Test Track in Disney World’s Epcot will go down for an extensive futuristic refurbishment that will substantially change the attraction into what the Disney Parks Blog calls the “Chevrolet Design Center at Epcot.” There, guests will become automotive designers prior to the start of the attraction by designing

“My Disney Experience” NextGen App

“My Disney Experience” is an iPhone, iPad, and Android App for Walt Disney World’s NextGen project released on August 2, 2012, which provides wait times, park maps, dining reservations, and many other options. The Walt Disney World NextGen project has gone by various informal names in online discussions, including xPass, MyMagic+, and FastPass+, just to