Last year, Disney Vacation Club implemented major restrictions on resale purchases. Going forward, contracts purchased for the original 14 resorts at Walt Disney World, Disneyland, etc. will only be able to use their points at those resorts. Effectively, this creates two tiers of DVC resorts. (Updated August 30, 2020.)
More significantly, buyers who purchase a resale of Disney’s Riviera Resort right now will only be able to stay at the DVC resort they purchased. While we’ve seen resale restrictions in the past, this is the harshest to date. It will unquestionably have significant ramifications. Here we’ll cover why it also matters to potential new members considering a direct purchase at Disney’s Riviera Resort…
In fact, the big downside of buying direct at Disney’s Riviera Resort is a handcuffed resale market. This will be the case because the ‘product’ will have significantly less utility once resold. Instead of being useable at every DVC resort (as would be the case for the direct buyer) it’s only useable at one resort (as would be the case for the subsequent resale purchaser).
This may not be a big deal for some people who plan on owning DVC forever, but savvy buyers will certainly balk at the prospect of their ‘investment’ dropping significantly the moment they ‘drive it off the lot,’ so to speak. In vehicle terms, this would be the equivalent of subsequent buyers not being able to drive a car on the highway. The initial buyer may not care so much–but they should because it impacts the value of their investment.
Admittedly, I was never in the market to buy at Disney’s Riviera Resort in the first place, but I certainly wouldn’t be now. There’s no price-point, no purchase incentive, etc., that could convince me Riviera is a smart buy before it has a few years to settle in price on the resale market. Without having any reasonable insight into its future resale value, Riviera is simply too risky.
When initially writing this post prior to this restriction taking effect, we wrote: “With a thriving point rental market and demand for both Walt Disney World hotels and Disney Vacation Club being higher than ever, I doubt these restrictions will have much of an impact on Disney’s Riviera Resort’s value in the short term. However, DVC is a long-term purchase and Riviera will certainly be the most vulnerable property when the economy isn’t as strong or if Disney’s popularity wanes.”
Well, that recession is now here. Following the multi-month closure of Walt Disney World, direct DVC sales have tanked and the point rental market is not currently thriving. Moreover, we are already in the midst of a recession that is disproportionately impacting the travel and tourism market. The general consensus among experts is that Walt Disney World won’t fully recover until 2023 at the earliest. On top of that, there’s an unresolved Disney Vacation Club Point Pool Problemthat will have ramifications for 2021 and beyond.
Many prospective buyers of Disney’s Riviera Resort might think: “So what? I’m buying for the long term and don’t plan on selling.” Few people plan on selling when joining Disney Vacation Club, and yet the average duration of membership is not a lifetime–it’s well under a decade.
At a time when there’s unprecedented volatility and economic uncertainty, no one knows what the future holds. Those with stable employment right now may not have that in a few months or a year. That probably sounds a bit bleak and harsh, but these are the painful realities we must confront before making major purchases like Disney Vacation Club that require a long-term commitment and recurring payments.
Buying into Disney’s Riviera Resort direct from DVC at $195 per point would be a non-starter for me. I don’t know what my economic circumstances might be next year and might only be able to sell my Riviera contract for $100-$125 per point in 2021. Both unknowns are concerning, but the significant component is the much bigger issue.
By contrast, every other resort is a known quantity on the resale market, so to speak. Prices shift over time, but there are observable trends and established patterns. Pricing of other resorts will probably drop during a recession, but they’re not going to be subject to such a precipitous plummet.
Beyond the above considerations, our rationale for recommending the existing DVC resorts is simple: they’re in all the best locations at Walt Disney World. Disney Vacation Club has been added to every single monorail resort, and has nearly full coverage at the resorts near Magic Kingdom, Epcot, Hollywood Studios, and Animal Kingdom. There’s no way to beat the locations at the classic resorts and it’s unlikely that they’ll be topped thematically, either.
The most appealing attribute of the Riviera is the gondola. We’d argue this ‘amenity’ is bested by BoardWalk and Beach Club, which have Skyliner access but are also within walking distance of DHS and Epcot. If it is built, ‘Reflections’ is going to be a generic knock-off of the Wilderness Lodge properties…and that’s the best case scenario.
Unless Walt Disney World gets a fifth gate (I doubt I’ll see that in my lifetime), there’s currently a DVC resort everywhere that matters. The parcels being developed at this point are ‘consolation prizes’ of sorts. “Where will they build the next DVC?!” is such an open-ended question because there are no obvious locations.
Given how much of a boondoggle Aulani has been (with Hilton Head and Vero Beach doing only marginally better), don’t expect future stand-alone DVC development. Disneyland is another story entirely, and there are already plans moving forward there to add another tower to Disneyland Hotel.
However, the Grand Californian is already so difficult to book that you pretty much need to own there in order to get it, and the same will undoubtedly be true of the tower at Disneyland hotel and other California properties built there in the future. So, even those resale owners who aren’t technically subject to the restriction will be shut out from a practical perspective, anyway.
Disney probably has several rationales for implementing this restriction, but my suspicion is they believe that it will make direct sales easier. Right now, when a potential buyer brings up resale, the agent’s retort revolves around perks, ancillary benefits, and using DVC points on things that are a bad use of points, anyway.
The argument is now much more clear cut: if you buy resale, you won’t have full access to the Disney Vacation Club resort portfolio. As a scare tactic, there’s certainly value in that.
DVC guides are masterful salespeople. They will certainly be able to paint a rosy picture of Disney’s Riviera Resort, talking it up and how cool it’ll be to take a gondola from the resort to see Star Wars: Galaxy’s Edge. There will be an emotional appeal in this to some potential buyers. There shouldn’t be since Riviera is nothing special at all, but there will be.
I’d argue that there’s also tremendous potential for that to backfire. If someone is asking about resale in the first place, they are at least semi-informed. (Most potential buyers don’t even know there’s a resale market, much less the advantages of it.)
In his assessment, Nick Cotton posits a few other theories as to why Disney is implementing these restrictions: increasing buy-back margin, Disney being able to obtain more resorts in foreclosure, and increasing breakage revenue. While those are all plausible motivations, I think the most compelling explanation is the aforementioned ‘sales pitch scare tactic.’
Fear of missing out is a powerful motivator, and many potential buyers might be very reticent to purchase via resale if they don’t have the ability to use their points at Disney’s Riviera Resort and whatever future resorts are in the pipeline. I think this very well could be a miscalculation by Disney–my ‘fear of missing out’ lies more with dollars on the resale market if I ever wanted to liquidate my points. I’m less concerned about using points at future resorts when I already have 14 options, including every single ideal theme park-adjacent location at Walt Disney World.
What are your thoughts about the major restriction taking affect for Riviera, Reflections, and beyond? Do you think this will have a negative impact on resale values, or is it too early to tell? Will this cause you to not purchase Riviera or Reflections? Any questions about the restrictions? Hearing from you is half the fun, so please share your thoughts in the comments below!